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Posted Date: 13 Mar 2009      Posted By:: nilu    Member Level: Bronze    Points: 5 (Rs. 1)

2007 Bharathiar University B.Sc Visual Communication FIRST SEMESTER Question paper



Course: B.Sc Visual Communication   University/board: Bharathiar University





Degree : BSc (Visual Communication)

FIRST SEMESTER

INTRODUCTION TO COMMUNICATION – 111A

Duration : 3 hours Maximum Marks : 75
SECTION – A
Answer any FIVE questions (5 x 5 = 25 marks)

1. What are the different forms of communication?

2. What is feedback? Explain its types.

3. Explain Lasswell’s model of communication.

4. Explain ‘Noise’ in communication. Elaborate its types.

5. Analyse the role of advertising in a modern society.

6. What do you mean by persuasion?

7. Enumerate the nature and importance of publicity.

8. List out the important functions of mass communication.

SECTION – B
Answer ALL questions (5 x 10 = 50 marks)

9.a) Explain different types of communication with example.
(or)
9.b) Differentiate between the characteristics of verbal and non-verbal communication.

10.a) Discuss the functions of formal and informal channels of communication.
(or)
10.b) Explain SMCR model of communication.

11.a) Define propaganda. Explain its types and importance.
(or)
11.b) Discuss the role and functions of public relations in modern society.

12.a) Detail the nature and characteristics of public opinion formation.
(or)
12.b) “Language is an effective means of communication” – Explain

13.a) Examine the importance of mass communication in a developing country like India.
(or)
13.b) Which mass medium is more effective in today’s scenario? Give your views.








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