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Posted Date: 12 Sep 2009      Posted By:: K.V.S.S.D.Vara Prasad    Member Level: Gold    Points: 5 (Rs. 1)

2009 Sikkim Manipal University of Health Medical & Technological Sciences M.B.A MB0037 - International Business Management- Assignment papers for August 2009 fall session Question paper



Course: M.B.A   University/board: Sikkim Manipal University of Health Medical & Technological Sciences





ASSIGNMENTS- MBA Sem- 4
MB0037
(3 credits)
Set 1
Marks 60
International Business Management

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Write a short note on ‘Globalization’ (10 Marks)
Q.2 Describe the positives of trade liberalization. (10 Marks)
Q.3 Write a short note on GATT and WTO, highlighting the difference between the two. (10 Marks)
Q.4 Think of any MNC and analyze its business strategy orientation. (10 Marks)
Q.5 What does FDI stand for? Why do MNCs opt for FDI to enter international market?
(10 Marks)
Q.6 Viewing culture as a multi-level construct, describe various levels it consists of.
(10 Marks)














ASSIGNMENTS- MBA Sem- 4
MB0037
(3 credits)
Set 2
Marks 60
International Business Management

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Write a short note on Bill of Lading. (10 Marks)
Q.2 In terms of product design, most products fall in between the spectrum of two extremes. What are these two extremes? Describe on these extremes in brief. (10 Marks)
Q.3 A Europe based MNC wants to introduce its fruit juice drink in India. What product strategy of international marketing do you think will be suitable for its product? (10 Marks) Q.4 Describe ‘hard data’ vis-à-vis ‘soft data’. (10 Marks)
Q.5 What is ‘Protectionism’? How can Protectionism be justified? (10 Marks)
Q.6 Describe various entry strategies available to a firm when it wants to enter a foreign market. (10 Marks)











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