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Resources » Articles/Knowledge Sharing » Education

Status of e-marketing in India


Posted Date:     Category: Education    
Author: Member Level: Diamond    Points: 10

Status of e-marketing in India, growth of e-marketing, Indian population, multi cultural country, characteristic of India, history of e-marketing in India, features of e-marketing


 

Status of e-marketing in India


Although, India has come out of infancy stage of e-marketing and progressing rapidly but still it is far behind the developed countries like U.S.A, Canada and U.K. Thre are several facors which have impacts on status of e-marketing in India. Majority of the Indian population resides in villages where the literacy level is low and the infrastructure required for e-marketing is inadequate. The instances of cyber crimes are growing at incresing rate in the field of e-marketing. In the absense of adequate legal protection, people hesitate to indulge in online marketing. The cultural scenario of India is entirely different from those countries where e-marketinghas become common practice. India is multi lingual and multi cultural country. Around two dozen languages are spoken in India. The multi lingual characteristic of India hinders the growth of e-marketing. High initial investment in setting of infrastructures of e-marketing also counts towards the progress of e-marketing.

However, in the light of advancement of technology the factors discussed above are diluting and it is expected that India will soon catch up with the advanced countries on this front.
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Responses to "Status of e-marketing in India"
Author: Balasubramanian S    24 May 2010Member Level: Gold   Points : 1
Previously the e marketing was only popular in the other countries but now it has become the greatest marketing business in India also.


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