Syllabus for CBCSS Bcom 3rd semester (MG University)

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Subject:- Marketing Management

Chapter 1:-Marketing Mangement

Introduction-Definition of marketing and marketing management-Marketing Concept-Functions-Marketing mix

Chapter2:-Marketing Segmentation

Concept-Need-basis market targeting-market positioning-understanding consumer behavior-buying motives-factors influencing consumer buying decisions

Chapter 3:- Marketing of products

Product-meaning-product development-product mix-PLC-branding-brand quality-brand loyalty-trade mark-packaging & labeling-pricing of products-factors affecting pricing-pricing policies & strategies-types of pricing

Chapter4:- Logistic and supply chain management

Its elements-channel of distribution-types-factors affecting the choice of a channel of distribution

Chapter:-5 Emerging trend in marketing

Modern marketing-direct marketing-Marketing-telemarketing-viral marketing-relationship marketing-social marketing-demarketing-remarketing-synchromarketing-service marketing


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