Content Writing As a Career

In this article I will explain you what is content writing and what is the scope and application of content writing as a career. I have also given complete address of some institutions that provide content writing courses in India. You can also understand how much opportunities are opened for content writers. This is a very detailed resource for them who seek content writing as a career.

Content writing is becoming one of the lucrative careers in India. As India has become a good place for outsourcing, one can find enough opportunities in this sector. It is not an expectation, but a reality today, because, according to industry estimates, most of the content writing projects from American and European countries are outsourced to our country as India is rich with thousands of English speaking people.

What is content writing?

Content writing means writing content for print and online media. And the "content" includes all categories of resources-reports, news, classified advertisements, and most importantly data for websites. All the information we see today in websites are contribution of content writers. The role of content writers is to add new content on almost every thing under the sun in to Internet. Most of the informative websites we use in Internet today is the creation of thousands of content writers working behind them.

If you choose content writing as a career, you may need to wok in the following roles.

  1. Copy writer: In this role, you may need to work as a copy writer for the advertising and marketing purpose for a manufacturer. This type of advertisings are done today mainly through online.
  2. Content writer for websites: In the case of websites there is a saying that "content is king". So as a content writer of a website, your duty will be to write fresh and search engine friendly content on the site. It should be informing and factual.
  3. Technical writer: It includes writing user manuals and product catalogues.
  4. Research writer: In this role you may need to go to huge amount of data and information to present proper information on websites or research papers.
  5. Creative writer: You will need to present the ideas in a very simple and interesting way.

Eligibility and aptitudes:

To become a content write you should have the following eligibilities and aptitudes.

  • A graduation or post graduation in any stream.
  • Familiarity with computer.
  • Good command over English and good communication skills.
  • A very creative and analytical mind.
  • Good researching and organizing capabilities.
  • Team spirit.
  • Good typing speed.
  • Confidence to meet the deadlines.

Scope of content writers:

As I have mentioned earlier, industry experts says that, most of the content writing projects from abroad are now outsourced in India. So we can find enough opportunities in this area. It is also reported that content writing industry is growing at a brisk pace of about 30 percent. It is the main reason why the demand for the content writers increased recently. Reputed companies such as NIIT, Genpact, Tata Consultancy Service (TCS), IBM, etc. are offering good opportunities for content writers. Candidates also have chances to work with world class e-leaning companies such as C-CAD, Globarena, DigitalThink, Hurix System, Eminds, Cognizant Technologies and oracle at their offshore development centres in India. And also companies in India, like TechBooks, Macmillan, and CyberMedia, which provide content and editing services to publishers worldwide give opportunities for content writers.

Salary of a content writers:

It depends on the company we work. Though, a content writer can get a salary of 10,000 to 12,000 in the beginning. Some companies pay even Rs.20,000.

Courses and Institutions:

There are only a few institutes in India, today, which provide training in content writing. Because Indian educational system has very recently only recognized this as a formal discipline. So most of the companies prefer work experience as a criteria to recruit the candidates. Wavelength eLearning Consulting and Training in NOIDA near Delhi conducts a certificate course in content writing for fresh graduates, call centre executives, graphic designers, and journalists. Sri Aurobindo Institute of Mass Communication New Delhi, also provide a three-week course in Content Writing. Complete address of Indian institutions which provide courses in content writing is mentioned below:

Wavelength eLearning Consulting and Training
Link House,
2nd Floor,
C-4 Sector 10,
NOIDA-201301, Uttar Pradesh.
Tel.: 9810324284/9810412297

Sri Aurobindo Institute of Mass Communication
Sri Aurobindo Society,
New Mehrauli Road,
New Delhi-110017
Tel. : 91-011-26561986/26529022
Fax : 91-011-26565470

Indian Institute of Mass Communication
JNU New Campus,
Aruna Asaf Ali Marg,
New Delhi-110067
Tel : 91-011-26160940/60
Fax : 91-011-26107462

A.J. Kidwai Mass Communication Reseach Centre
Jamia Millia Islamia,
Jamia Nagar,
New Delhi-110025
Tel : 91-011-26987285,26982263

Pioneer Media School
6, Todarmal Lane, Bengali Market,
New Delhi-110001
Tel : 91-11-51015441/43
Fax : 91-11-23755275

Manorama School of Communication
Kottayam-686001, Kerala

Rabindra Bharti University
Kolkata, West Bengal

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Guest Author: virendra04 Aug 2012

i am looking for seo training course in Delhi..
reply with fees, training,duration and timing.

Guest Author: Mandar Powale08 Jun 2013

The link '' doesn't work , please update the article if possible.

Author: Jagdish Patro30 Jan 2014 Member Level: Diamond   Points : 3

The author is appreciated for giving good tips on content writing. With the advent of internet and online business, the role of a content writer has become very important nowadays. A content writer should carefully understand the objective and try to present the subject with brief narration in a precised way. All the points should be brought out clearly and the presentation is more important for this job.

Guest Author: pushplata19 May 2014

kindly give me the detail of contant writer fee and form -pushplata.

Guest Author: Subhashini19 Mar 2018

Can we enter into content writing job without doing seo course

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