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ADSENSE
Posted Date: 21 Mar 2008 Resource Type: Articles/Knowledge Sharing Category: General
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Posted By: arunkumar Member Level: Gold
Rating:  Points: 5
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Where there’s a will, there’s a way to make money—and
Google is all but handing it to you on a big silver platter.
Everyone knows Google makes tons and tons of money, and with
AdSense, it looks like Google’s opening the doors to the safe and
sharing. Of course they’re not—they’re just making more money
themselves—but like any good Samaritan, are giving you your
share as well. So if you’re a popular blogger, or own a Web page
that gets a lot of hits, here’s your payoff.
Free Money… How?
How does a channel like Star Plus make money?
How does a newspaper like The Times of India make money?
Just in case you didn’t already know, the answer is ads.
Advertisers pay the channel or the newspaper to have their ads
broadcast or print, as the case may be. The growth of the Web meant that it, too, became a profitable media channel. This resulted in the advertisers who previously had their ads on TV or on radio begin to advertise on the Web as well. Now here’s where a company like Google comes in (Yahoo!, too, offers a
AdSense
You don’t need to be hosted by Google to have AdSense
similar service). Google’s got a bunch of advertisers dying to advertise
on anything that Google touches because as we know, anything
that Google does on the Web usually turns to gold. Since
AdWords already takes up the advertising place on Google’s search
pages, the only place to go is all the blogs and sites that Google
hosts, that is, Google gives out ad space on Blogger sites and blogs
that it has. This was the case for a while, until a few months ago.
These days, AdSense is not restricted to just Google sites; any Web
site can host “Ads by Google.”
How does this work? It involves an application and review procedure;
basically, what Google does is, it gives all the advertisers
who want online space to advertise their stuff the opportunity to
do so. And in return for the advertising space on your blog or Web
page, it gives you the chance to make money.
Now, advertising on the Web is a bit different from advertising
in a print publication—you don’t get money for just placing the ad
on your site...
Here’s Where The Money Is
Essentially, there are two ways in which you can get money using
AdSense. The first is pay-perclick(PPC). Via this method, you
get paid every time someone clicks on an ad on your Web page or blog.
The second method II ADSENSE
It’ll be a while before you can make that much
is pay-per-thousand-impressions (PPM). Via this method, you get
paid a certain amount for every thousand unique page views your
Web page gets. Google has algorithms and formulas that determine
what kind of ad (PPC or PPM) will get you the highest returns.
Getting Cracking
Here’s a step-by-step guide to getting the moolah.
1. Go to www.google.com
2. Click on the link that says “Advertising Programs”
3. Take the AdSense tour
4. Click on “Click Here To Apply”
5. Fill in the form
6. Wait two to three days while Google reviews and approves your
request
7. Log in to your AdSense accountIt begins right on where Google begins
8. Click on the “AdSense for Content” tab. There is also the option of
“AdSense for Search” which follows the same procedure.
9. Click on the “Ad Colors” tab and select the layout for the ads.
10.Copy and paste the HTML code from the “Ad Layout Code” tab
into your Web site’s template
11. Voila, ads on your Web site!
It really is that simple.
AdSense gives you two ways to make money—one is using “AdSense
for Content” and the other is using “AdSense for Search.”
Content, Or Search, Or Both?
AdSense for Content relates to what we’ve spoken of thus far. What
we didn’t mention was that the ads that Google will display on
your site are related to the content on the page. This means that
depending on the content on your Web site, the ads that are displayed
will change. For example, if your Web site has content about
music, AdSense displays ads about artists, audio devices, and such.
Music site = MP3 player ad.
Essentially, Google is what is known as a scraper site. It uses Web scraping,
that is, it makes the use of Web crawlers to index content in the form
of search results. Now this is a fair and legal use of other people’s content,
that is, for the purpose of indexing. However, some scraper sites
make use of the “scraped” content and plagiaries it for their own use.
How do they use this content? Essentially, an illegal scraper site is created
for monetising content from AdSense. Such a site is in the parlance called
an MFA or a Made For AdSense site. Scrapers take content from sites that
have highly-searched keywords and use them to generate high-revenue
clicks from unknowing users who click on these sites thinking them to be
some other, legitimate sites. For example, the site www.everyrule.com is a
shopping site that claims to offer great prices on a host of products. But
the links displayed are almost all AdSense ads. So anything you click is an
AdSense click for the webmaster of Everyrule, who is making money off
these clicks. Visit www.adsblacklist.com for a whole bunch of blacklisted
MFA sites.
Made For AdSense
Adsblacklist.com—the MFA watchdog
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