Social Responsibilities of a Business Organization towards Customers
Posted Date: 24-Sep-2010
Mohammed Julfekar Haider
This article gives information about the social responsibilities of a business organization towards customers.
A business cannot work without consumer. The survival and growth of business depends on consumer satisfaction, service and support. The commercial organization should win the confidence of the customers. This is possible by following a positive attitude towards customers and fulfilling following social responsibilities towards them:-
The company should produce quality goods. The company should try to improve its quality because at not time quality can be 100%. There is always room for improvement of quality.
(2) Fair Prices:
The customers should not be cheated by charging high prices. It is not possible to fool the customer at all the time. Thus, fair price convert a customer into permanent customer.
(3) Honest Advertising:
The customers want to know the facts, features, advantages, side-effects, etc, of the product. The advertisement conveys this information. Thus, the company must see that the advertisement is not being misleading and it must be done by providing the true and actual information.
(4) After Sales Service:
The company is expected to provide after sale service for maintenance of goods during the period of warranty. Efficient and effective after sale service helps to establish good relation between the customers and the company.
(5) Research and Development:
The consumers require that the business organization must conduct research and development for the purpose of improving the quality and reducing the cost of production. That is, it must provide ISI or AGMARK products to the customers.
(6) Consumer's Safety:
The business must ensure that the product supplied will not adversely affect on the life and health of the customers. Unsafe product must not be marketed by the company.
(7) Regular Supply:
Consumer should be supplied with the goods regularly as and when required by them. The commercial organization should not create artificial shortage of goods.
(8) Attend Complaints:
The consumer complaints must be attended immediately.
(9) Avoid Monopolistic Competition:
The commercial organization should avoid monopolistic competition in the interest of consumers.
The commercial organization should arrange to train the customers either free or for a fee. It must be in case of computers, etc.
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