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Short Term Course On Strategic Management: Theory And Practice
Posted Date: 08 Apr 2008 Resource Type: News/Announcements Category: Short term courses
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Posted By: Bala Member Level: Diamond
Rating:  Points: 3
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Short-term Course on Strategic Management: Theory and Practice
Department of Humanities and Social Sciences
Indian Institute of Technology, Kharagpur
May 22-25, 2008
Overview
In today's highly competitive and globalized world, it has become imperative on the part of the companies as well as individuals to use the resources like money, manpower and other capitals in an optimal way for their sustainable existence. The knowledge on 'Strategic Management' gives them direction and strength in a unique way to achieve the same. It also helps organizations and individuals to take long-term decisions and formulate mission and vision as befitting to the flexible economic environment.
This course will focus on various strategic issues related to finance, marketing and human resource management that may facilitate the investors, academicians and managers to become effective in their decision making process in their personal as well as professional life.
Course Objectives :
To discuss the role of strategic management in a business and corporate environment
To formulate various strategic actions at different levels like business, corporate and international
To develop and analyze the effective ways of strategy implementation at various levels like individual and corporate
To develop skill and techniques to measure the performance of strategies at individual and corporate levels
Course Overview :
Analysing Strategy:
Strategic management and strategic competitiveness
Environmental, industry, customer and competitive analysis
Creating strategic flexibility
Strategy Formulation:
Business level strategy
Corporate level strategy
International strategy
Acquisitions and restructuring
Cooperative strategy
Strategy Implementation:
Corporate governance
Organizational structure and controls
Strategic leadership
Strategic entrepreneurship
Performance Evaluation:
Balance scorecard
Portfolio performance evaluation
Performance of strategy (Financial, HR and Marketing)
Faculty and Pedagogy
Economics and Management experts from IIT Kharagpur will deliver lectures, organize group activities, simulated and structured exercises, and case studies in interactive sessions. This four-day course will have 22 contact hours.
Who can Participate?
The course is addressed to:
(1) Executives/officers from Industries, Government Organizations and NGOs;
(2) Faculty Members from Colleges and Universities; and
(3) Students with Minimum Qualification of Graduation.
Contact information :
Dr. J. Mahakud (Coordinator)
Department of Humanities & Social Sciences
IIT Kharagpur -721302
03222-283694
M: 9434703448
Email: jmahakud@yahoo.com
Dr. N. C. Nayak (Coordinator)
Department of Humanities & Social Sciences
IIT Kharagpur -721302
03222-283696
M: 9434739725
Email: ncnayak@hss.iitkgp.ernet.in
For more details, visit http://www.iitkgp.ac.in/
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