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Building Customer Focussed Organisation for Superior Performance
Posted Date: 09 Apr 2008 Resource Type: News/Announcements Category: Conference and Symposium
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Posted By: Bala Member Level: Diamond
Rating:  Points: 3
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Building Customer Focussed Organisation for Superior Performance
Prof. Prashant Mishra
Date 19 June 2008 to 21 June 2008
Venue Tata Hall, IIMC, Joka
Fees Rs. 20000 INR
INDIAN INSTITUTE OF MANAGEMENT CALCUTTA
This hands-on program emphasizes the need for building customer focus in organisational processes for growth and profitability through effective response to market needs. It aims to provide a broad understanding of emerging frameworks and contemporary approaches to growing customer focus and will also emphasize on ‘cutting edge’ issues concerning theory and practice including market intelligence, customer management, cross functional integration and other market and organisation related issues. The Program faculty will focus on the synergy between in-field practice and in-class learning.
PROGRAM CONTENT :
• Understanding the Customer Focus Journey
• Market Sensing for Understanding Customers
• Designing Customer Oriented Growth Strategies
• People Issues in Customer Focused Organisations
• Issues in Designing, Managing and Evaluating Organisational Processes for Customer Orientation
• Managing and Measuring Customer Relationship, Loyalty and Satisfaction
WHO SHOULD ATTEND :
This program will be of great interest to you if you are a middle level marketing manager, product / brand manager, sales manager or marketing analyst whose principal responsibilities lie in generating demand, revenues, and profits from new and existing products and services. Middle managers from other functional area or a non-marketing background with a supporting role for organization’s marketing activities would also find the program relevant.
PEDAGOGY :
The Programme will be highly experiential and interactive, comprising participant presentations and discussions, case studies, classroom lectures and presentations by industry experts.
PROGRAM DIRECTOR :
Dr. Prashant Mishra is a Doctorate in Management and M.B.A. from Devi Ahilya University, Indore. He has worked with PIMR, Indore; Nirma Institute of Management, Ahmedabad and Narsee Monjee Institute of Management Studies, Mumbai before joining IIM Calcutta. He has to his credit more than 50 research papers, popular articles and case studies in the area of Marketing management, consumer psychology, brand management and behavioural processes in organisations in the journals and periodicals of repute. He has also co-edited / authored three books and a psychological test manual. Recipient of the Association of Management Schools (AIMS) Best Case Writing Award for the year 1999, Prof. Prashant is actively associated with several professional organisations in various capacities. Dr. Prashant’s recent training / consulting assignments are with various organisations including Vodafone, Standard Chartered Bank, SBI Life Insurance Co., Bharat Petroleum Corporation Limited; Bank of India; United Bank of India; State Bank of India; Indian Oil Corporation; Cognizant Technology Solutions; AMUL; Johnson and Johnson Medical India to name a few.
Besides the program director, IIMC Faculty and Experts with Rich experience in Marketing Practice will also be included as facilitators during the program.
For further details of the programme, Prof. Prashant may be contacted at prashant@iimcal.ac.in
PROGRAM VENUE AND DURATION :
This programme will be held at the Tata Hall, Indian Institute of Management Calcutta, Joka, Diamond Harbour Road, Kolkata-700104.
Participants will be accommodated in Single/AC Rooms with attached bathrooms and will have access to telephones, fax, internet as well as the IIMC Library. The airport and railway station are approximately 35 km/20 km respectively from the campus and prepaid taxis/hired cars are readily available.
The program schedule will be 9.00 am to 6.00 pm on first two days during the program, with breaks for lunch and tea. Participants must report at the venue of the programme by the evening of June 18, 2008. On the last day, the programme will continue till 3.30 pm and hence participants are requested to make their travel arrangements accordingly.
PROGRAM FEE :
Rs.20, 000 (Rupees Twenty Thousand only) will be charged for this Residential Programme.
Programme fees are to be paid by Demand Draft/Cheque payable at any Bank in Kolkata. The DD/Ch. should be made in favour of “Indian Institute of Management Calcutta” and sent to the below mentioned address at least three weeks prior to the commencement of any MDP.
The Manager, CMDP
Indian Institute of Management Calcutta
Joka, Diamond Harbour Road
P.O. Joka
Kolkata - 700 104.
Phone : 033-2467 8300-04
Discount on the Programme fees :
An organisation is entitled to get a discount @ 10% on the Programme fees provided that it nominates at least four participants for a particular MDP.
TDS (Tax Deducted at Source):
Our Institute is exempted from TDS. Therefore, there should not be any deduction of tax at source from the Programme fees.
For all other details on administrative matters please refer to the ‘Guidelines for Participants’ at our website or e-mail to ‘mgrmdp@iimcal.ac.in’
For more details, visit http://www.iimcal.ac.in
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