My Profile
Active Members
TodayLast 7 Days
more...
Awards & Gifts
Online Exams
Fresher Jobs
Our fresher job section is exclusively for fresh graduates! Find jobs for freshers in major Indian
cities including Bangalore, Chennai, Hyderabad, Pune or Kochi
Resources
Find educational articles, blogs, discussion threads and other resources.
Colleges
Find details about any college in India or search for courses.
Paid Surveys
|
Relationship Marketing for Competitive Advantage
Posted Date: 09 Apr 2008 Resource Type: News/Announcements Category: Short term courses
|
Posted By: Bala Member Level: Diamond
Rating:  Points: 3
|
|
|
INDIAN INSTITUTE OF MANAGEMENT CALCUTTA
Relationship Marketing for Competitive Advantage
22 - 23 December 2008
Marketing always has been a critical organizational function, but the evolving worldwide marketplace has made it even more crucial to the performance of successful, innovative companies. Today, all organizations operate in a dynamic marketplace — competition, consumers, technology, and market forces redefine your industry every day. Today's corporate marketing executives must operate in an environment characterized by challenges such as the growing demand for customer-centric marketing, product proliferation, highly sophisticated consumers, dramatic transformations within the business-to-business marketplace and the increased importance of innovation and technologies. In this environment, staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations. Relationship Marketing for Competitive Advantage provides a comprehensive examination of all major components of marketing strategy and their integration, along with new insights based on cutting-edge advanced marketing strategy research. It encourages participants to view the marketing process from fresh, informed perspectives and is designed specifically to broaden their perspectives on how to make organizations more competitive. Relationship Marketing for Competitive Advantage provides executives with a framework that presents marketing as a value creation process, with the ability to profitably develop and deliver goods and services of meaningful, sustainable customer value and hence enhance their company’s profitability and marketplace position. The ultimate goal is to keep executives at the forefront of marketing practices.
Executives will be participating in interactive sessions, classroom presentations, discussions, team problem solving, and in-depth analysis of a series of real-life, practical marketing situations within a diverse range of firms and industries. Executives should return to their organizations better able to:
• Analyze and understand customer needs and buying behavior
• Have an in-depth knowledge of competitive dynamics and how to integrate marketing strategy into the overall business strategy
• Institute frameworks for analyzing customer preferences and enhancing customer relationships
• Understand competitor strengths and weaknesses
• Build and manage brand equity with effective market communication
• Identify shifts in the technological, regulatory and cultural context of business.
• Understand marketing program development and implementation
• Comprehend their roles in a fully integrated, strategic marketing plan
Designed for
Relationship Marketing for Competitive Advantage is for practicing marketing managers and managers in general management positions who need more understanding of the marketing function and who can contribute to the customer value creation process.
Methodology
Given the active, participatory nature of the program, with whom you learn is as important as what you learn. The program is structured to assure a vibrant mix of participants that represent diverse functions, industries, and geographic regions. Hence the participant will have the opportunity to exchange views with faculty and company managers from a range of sectors on approaches, problems and opportunities in developing a relational marketing approach and an in-depth analysis of how to approach relationship marketing strategy in their own organizations. The curriculum yields insight into the process of value creation and provides management tools for sustaining it and securing a share of the value created. The program highlights the practical applications of all concepts dealt with and contains theory with an active and participative learning approach.
Venue :
Tata Hall
Indian Institute of Management Calcutta
Joka, Diamond Harbour Road
Kolkata 700104
Arrival/Departure
For the participants, accommodation is arranged from the evening of the day before the programme. Participants are requested to report at the Reception Desk of Tata Hall latest by 9.00 a.m. on the first day of the Programme. Reception of Tata Hall is manned round the clock.
The Programmes are expected to be over by 2. 00 p.m. on the last day of the Programme. The participants are requested/expected to make their travel plan accordingly.
Programme Fees: Rs. 20,000/- (Rupees twenty thousand only)
Programe fees are to be paid by Demand Draft/Cheque payable at any Bank in Kolkata. The DD/Ch. should be made in favour of “Indian Institute of Management Calcutta” and sent to the below mentioned address at least three weeks prior to the commencement of any MDP.
The Manager, CMDP
Indian Institute of Management Calcutta
Joka, Diamond Harbour Road
P.O. Joka
Kolkata - 700 104.
Phone : 033-2467 8300-06
For more details, visit http://www.iimcal.ac.in
|
Responses
|
No responses found. Be the first to respond and make money from revenue sharing program.
|
|
|