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Strategic Market Planning for Quantum Growth
Posted Date: 11 Apr 2008 Resource Type: News/Announcements Category: Short term courses
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Posted By: Bala Member Level: Diamond
Rating:  Points: 2
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Indian Institute of Management Bangalore
Executive Education Programme
Strategic Market Planning for Quantum Growth
Programme Director: Mithileshwar Jha
Venue: IIMB Campus
Dates: 10 - 12 Sep, 2008
“Without ambition one starts nothing. Without work one finishes nothing. The prize will not be sent to you, you have to win it. The man who knows how will always have a job. The man who also knows why will always be his boss. As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.” Ralph Waldo Emerson.
Program Goal
Business is about achieving sustained profitable growth with identity and integrity. Business planning is about being proactive, entrepreneurial and action focused without loosing the big picture. There are opportunities galore for those who actively seek it. But which is the right opportunity to seek?
This programme is about learning and re-inforcing some principles of planning for ambitious business growth. The programme would help managers develop right attitude and roadmap for seeking growth opportunities for their business in a comprehensive manner.
Contents
Defining ambition-visioning
Uncovering growth constraints
Analysing market opportunities
Identifying competitive advantage
Managing transformation, and
Reviewing return on market investments
Participant Profile
Senior and middle level executives involved in strategic planning and marketing planning. ( A team of two persons from the same organization will be preferable.)
CERTIFICATE OF PARTICIPATION
A certificate of participation will be awarded to the participants by IIMB
Programme Details
Programme Dates
10 – 12 Sept, 2008
Non Residential fees
36,000/-
Residential fees
45,000/-
Registration
Duly completed nominations in the enclosed form along with a crossed demand draft drawn in favour of the "Indian Institute of Management Bangalore", may please be sent to:
The Chief Programme Officer
Indian Institute of Management Bangalore
Bannerghatta Road, Bangalore 560 076
Phone : 080 – 26993742/3264/3475
Fax : 080 - 26584004/26584050
E-mail : edp@iimb.ernet.in
Website : http://www.iimb.ernet.in
For more details, visit http://www.iimb.ernet.in
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