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The Market Research School (TMRS) Certificate Market Professional Admission 2008
Posted Date: 29 Apr 2008 Resource Type: Admissions Category: General
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Posted By: Bala Member Level: Diamond
Rating:  Points: 5
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The Market Research School (TMRS)
Certificate Market Professional
Admission 2008
Course Objectives :
To feed the growing MR and MR KPO industries with ready-to-go professionals who are familiar with
Research principles
Client servicing principles
Research project management
Research data management and interpretation
To provide non-MBA PG's and graduates
An opportunity to enter into a professional environment
To establish a platform for long-term career growth
Eligibility :
First Class Graduates or post-graduates in the following disciplines and who are interested to get in to MR field-
Mathematics
Statistics
Commerce
Economics
Physics
Psychology
Admission Procedure
The selection of students to this MR program is based on the application, written test and interviews. The interviews will be conducted at TMRS in Chennai. The details of the program fee and dates for submission of application and interview will be available in the application form. The application form can be collected at no cost from TMRS office any time during Monday-Friday between 11 am - 6 pm or the same can be downloaded from our website www.tmrs.in.
COURSE CONTENT
1. Technical areas (in-depth treatment)
MR overview and problem identification
Choice of research approach
Sampling principles
Sample size determination
Questionnaire design
Simple data analysis and statistical tests
Advanced statistical analysis (multivariate / conjoint)
Qualitative research - when used, approached
Moderation techniques
Discussion guide preparation
Analysis of qualitative research data
Interpretation and reporting
Use of technology in MR
2. Application areas - focus on conceptual frameworks
Brand health assessment
Advertising research
Media research
Market definition studies
Segmentation studies
Customer satisfaction research
Product testing
Retail and distribution research
Desk research - Indian and international
Consumer panels
Readership studies
Audience measurement panels
Retail audit
3. Overview of related topics
Brand management
Sales and promotion management
Retail management, including merchandising
Advertising & PR management
Media planning, including exposure to existing software
CRM concepts
Data mining
Analytics
4. Business skills - workshop approach
Client servicing
Project management
Presentation skills
Written communication skills
Contact Us :
THE MARKET RESEARCH SCHOOL (TMRS)
#14, Ananda Road, Alwarpet,
Chennai - 600018. TN. INDIA.
Phone: +91 (44) 42030989 / 90
Email: admissions@tmrs.in
Mobile: 9884408297
For more details, visit http://www.tmrs.in
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