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Microsoft's interactive search assistant
Posted Date: 07 May 2008 Resource Type: Articles/Knowledge Sharing Category: Useful Websites
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Posted By: Ramkumar Member Level: Diamond
Rating:  Points: 2
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Just stumbled across this site in my stats this morning, and I can't believe I've missed it up til now. Ms. Dewey is an attractive search assistant from Microsoft, of all places, meant as an experimental interface for MSN search. Played by actress Janina Gavankar, best known for her role as Papi in The L Word, Ms. Dewey debuted in October 2006. She flirts, pouts, and entertains while waiting for your search term, then produces standard MSN search results, annotated with amusing commentary. She makes various random gestures while waiting, producing various props from behind her desk. She got quite frustrated with me, leaning forward to tap on my screen when I had failed to type anything for several seconds.
Ms. Dewey is a viral marketing campaign — Microsoft is not actively marketing the site, but relying on the user community to spread the word. Her responses actually consist of about 600 video clips recorded over several days.Developed by graphic designers McCann-Erickson San Francisco and developer EVB, Ms. Dewey appears to be an interactive search assistant who audibly comments on searched keywords in her own style and makes random actions when idle, including taking props from behind her desk.
To experience her fully, you'll need the Flash player, as well as a high bandwidth connection. Check her out!
For more details, visit http://www.msdewey.com/
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Responses
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| Author: Vidya 23 May 2008 | Member Level: Diamond Points : 2 | Useful information
| | Author: Avdhut Sonpethkar 06 Jun 2008 | Member Level: Gold Points : 0 | cool information man thanks
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