Designing a Communications Plan for Effective School Leadership

Posted Date: 09 May 2008 Resource Type: Articles/Knowledge Sharing Category: Education

Posted By: supreme Member Level: Gold
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Want to develop a plan for communicating with your staff using a variety of methods Interested in looking for a way to maximize your limited resources of time and energy to create an optimal school climate where communication is NOT your number one stumbling block I have composed a why and how to design a plan what key elements need to be considered in the plan design and the different audiences and classifications of information that needs to be communicated The work here has two components; the first takes a look at the semantics and systematic development of a communication plan The second component is the direct application and transfer of plan development to the communication needs of the school setting

Values of a Communication Plan

Gives daily work a sharp focus as it provides direction for leadership and management duties/responsibilities as it allows dissemination of information
Helps leadership set priorities…short moderate and long range
Helps solicit and accrue support from superiors and staff to support the program and to buy into the mission and vision of leadership
Avoids or minimizes last minute winging it phenomena from staff and others
Provides a modicum of stress reduction and reduces the sense of being overwhelmed as demands fly in from all over
Communicates expectations standards and protocol

The Communications Plan Document

Describes the mission vision and objectives of the school and team
Includes methods and processes by which these will be accomplished
Identifies the target audiences stakeholders and recipients of the communication process/proper information and feedback
Disseminates methods for making the plan organic includes the tools timelines and responsibilities for information processing
Provides for measurement and a feedback vehicle to adjust modify or overhaul the communications plan

Establishing Goals and Objectives

Establish and post in plain sight what you hope to achieve and what the communication priorities are
Recognize the successes and accomplishments of students-honor rolls acceptances into college scholarships won athletic successes community involvement of students in ACS Red Cross Habitat etc
Recognize the successes and accomplishments of staff-years of service excellence and awards facilitate teamwork identify special projects create visibility and respect for staff
Improve standing in the community by fostering a positive school image
Improve climate and culture of school make it a place where people want to be at on a daily basis.

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