Tips to run a department store


Are you interested to start a department store? Are you looking for tips to operate a department store? There are few tips mentioned in this article which will help you to start and operate a successful department store.

Introduction

Department stores are one of the growing businesses in most of the Indian cities. There are many multi-national companies invested in the grocery sector. Many entrepreneurs started department stores in top Indian cities. Tier 2 cities also attract more number of investors in this sector.

Department stores are always being considered as one of the safest ways of investment and also provide good returns for their investment. Many people are using department store as one stop solution for all their shopping needs. People also consider department stores as the safest place to buy things as the market is filled with a lot of duplicates and adulterated products.

Below are some of the tips which will help you to start and run a department store.

Get some experience

Experience is necessary for any kind of work in this world. It is good to get some experience in this field by working in some other department store. Experience obtained through working will help you to start your business confidently. It is not possible for everyone to have previous experience. In such cases, hire someone who already has some experience in this field or make a partnership with someone who already has experience in the same field. Having a partnership will help reduce the risk and share the cost burden. The responsibility will also share among the partners.

Choose a right location

Location of the department store is very important to attract more customers to the shop. The place should be well connected with residential areas and apartments. There should not be number of the same kinds of shops in nearby areas. The store should have good parking space for customers. It is good to avoid opening shop in one way or very interior areas as it may not attract more customers to visit.

Attract customers

Customer attraction is important for any kind of business. Getting ISO certifications will help you to attract valuable customers and increase your market reputation. Introduce customer loyalty programs like mint rewards or payback to provide cash back points for customers. This will help to convert your customers into regular customers. Customers can use the cash back points for their next purchase. Introduce more type of payment options like Debit card, credit card, food plus card and payback points. It will give customers the freedom to pay through various modes.

Be Innovative

Innovation is the key to any business. Implement innovative ideas to attract more customers. Provide discounts and freebies for customers who are buying more than a certain amount. It will encourage the customers to buy more items. There is also a big demand for organic products. Try to sell number of organic products in your shop. It will help you to attract unique customers who are interested to buy organic products. Have any playing area near to your shop if there is any open space. It will help to attract more family customers.

Take help of Social media

Use social networking sites like Facebook to attract more customers. Create a Facebook page for your department store, post details about your department store in various Facebook groups related to your city or town. Create Facebook events to invite people for shopping festival. All the above ways will help you to attract more customers.


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Comments

Author: Kailash Kumar29 Feb 2016 Member Level: Platinum   Points : 4

Since the departmental stores are generally patronized by the people of the surrounding areas, word to mouth publicity plays a very important role. Therefore focus should be on providing customer friendly services also besides quality and/or selection of the products etc. Total cleanliness of the premises is a pre-requisite which makes a lot of difference. Punctuality in opening as well as closing the store, promptness and efficiency in providing service, courtesy etc matters a lot. All possible efforts should be made to make the waiting period zero at billing stage which is the most irritating aspect from the point of view of buyers frequenting departmental stores.

Author: Sheo Shankar Jha03 Mar 2016 Member Level: Gold   Points : 4

Success in this area depends upon your far sightedness and an ability to attract guillble customers residing in the vicinity of the departmental store. Of all the parameters, punctuality has the be maintained in respect of working hours so that the customers get enough time in buying the products. Secondly, you must sell of reputed products so that the customers enjoy quality one's at a reasonable price. A care has to be taken to phase out such products from the circuit which are to expire shortly and in that way, the customers are to get the genuine products without having any fearness of choosing such materials devoid of assured quality. Customer's feed - back is equally important so that you may have an oppurtunity to upgrade the system accordingly.
The author has enlisted the very valuable points such as application of innovativeness, usage of social - media and the right choice of location and so on to attract the crowd. These simple points would establish you as one of successful leaders in the market.
The article appears to be very valuable for a beginner so that one can have grasp of business - skills.



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