Why is the logo important for a company

Logo plays a crucial role in brand marketing of a company. It is no just a graphical symbol by which the consumers identify the company and its products, it is also the face of the company that people need to visualize while thinking about it. it makes the company stand out in the market. Read the article to know how and why is the logo important to the company.

What is the Logo

Logo is the symbol or the small design that the company or an event adopts to identify itself. The logo gives a face to the intangibility of the company. The logo appears on the letterhead, communication channels, marketing and advertisement pieces and any other place wherever the name of the company or the event should be placed.
The most popular logo universally recognized is the 'Olympics' logo. The five rings with the five colours representing the five participating continents is easily recognized by people. There are other popular logos of Twitter, Mitsubishi, Google and Mc.Donald's which can be recognized by people worldwide.

Significance of the logo

Logo stands for the company. This graphical representation along with the fonts and the colours used speaks for the company. It exhibits the uniqueness of the company and provides essential information about it. The viewer identifies the company's core values and services from the visual depiction i.e. the logo. The logo apart from identifying the company is a source for inspiration, trust and admiration for the company.
The logo plays its serve in the brand marketing as well. They are massively used in the company's marketing and advertising purposes. The impression created by way of logo rests in the consumers' mind for long. The logo can make the company visible in the targeted market amidst the competitors.

Categories of Logos

Logo can be put into four categories or types:
  • Textual: The logo is represented in words itself. The company generally has the name of the company as the logo in this case. E.g. Walt Disney, Snapdeal, Microsoft, etc. The uniqueness of the fonts and the colours give its identity.
  • Illustrative: The logo is represented by illustrations or designs. E.g.: The Pepsi logo of red, white and blue circle gives its brand identity. Apple.
  • Symbolic: Abstract designs are used to create branding. .E.g. Nike's swoosh. Motorola.
  • Combination: this type of logo is the combination of the other three types of logos.E.g.Amazon.com, FedEx.

Designing a logo

While the designing the logo for his organization, the entrepreneur should be very careful and think from the consumers' point of view and then create the logo. As the logo catches the consumer's eyes from the very beginning, the consumer may try to correlate the logo with the company's products and services.

Few points that should be kept in mind

  • The logo should be simple and easy to remember.
  • The logo should be unique so that the consumer does not relate it to any other brand or company.
  • It should versatile to accommodate future prospects.
  • The potential consumer should be able to understand it easily. The target audience should be able to co-relate with the logo and the company.
  • Should identify with the company's core brand.
  • Care should be taken with respect to fonts and colour. These should not be too loud. However, these should also tell about the company. For instance, the Disney logo gives a fun impression.
  • Should be positioned well in the advertisements so as to catch the attention of the viewer.

Sometimes, companies, especially the small and the newly established ones take up the logos fast- and-loose. Either the logos designed are too complicated to be recognized or don not tell about the services of the company.

Common mistakes made with respect to logo

  • Small Enterprises often recreate the logos for specific purposes. This results in difficulty in identifying the company. Hence logos should not be recreated. The same unique logo of the company should be used for all purposes with respect to the company.
  • Many a times these enterprises use a similar version of the logo in the absence of the actual version of the logo in CDR. It is always advisable to use the same logo for advertising purposes as well as for communication purposes in the letter heads and other materials. Using too many similar versions may confuse the potential consumers.

Logo remains the part of the company till its existence. Thus the logo and its designs need to be protected via copyright. The copyright may be acquired by registration by various intellectual organizations that provide protection by law.


Author: K Mohan27 Dec 2016 Member Level: Platinum   Points : 5

For any company, the logo plays the important role and even the uneducated people who does not know how to read the company name will however recognize the company with its logo being famous. For example the Bharath Petroleum logo is of a Petrol drop and that is well portrayed when it is shown in the logo with thumb finger and the pointed finger joined at the tip and that forms the drop formation if you see from far and the logo also testifies the purity of the petrol. Likewise the SBI logo is the hole space through which one inserts the key and opens the door. Likewise the bank is the key to the success of every person in their life by providing loans in a big way.

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