What is an external link and what are its benefits?

In this article, you will know what is an external link, what is the advantage and disadvantages of an external link to use it effectively. Learn how to use external link in a right way.

Once upon a time there was no hard rule for external link usage, in fact, external link given some weightage couple of years back. The story has changed now and the search engine updates gone to a different level due to its misuses by the writers or bloggers. Yes, in many cases, external link is considered as invalid, or even as a search engine violation. By the way, you will know some more detail on what is an external link. So, kindly read this article to know it and add your query if any to reply you soon.

In general, most of the online website needs traffic that helps for pagerank or search engine rank and commercial business beside. So, it has to be in a proper way in order to avoid any violation from search engine perspective which can stop our webpage to show further, it means, the blog or webpage won't get organic traffic anymore beside there could be other legal issue etc. Also, one has to avoid some tricks to get web traffic like in the way of black hat SEO or white hat SEO etc. which also violates search engine policy and finally it affects the webpage or blog. Since there are couple of ways to get organic traffic even by using external link, thus, one has to observe the points given over here to avoid search engine violation if any. Try to check this article to know complete detail on external link, tips, guideline and advantages.

What is an external link?

The external link is nothing but a clickable html tag link that helps a visitor to go from current website to a complete different websites with the purpose of both the sites traffic, possibly paid one and as a reference too. Since the external link option was misused by the bloggers, few search engine giant like Google penalized the respective blogs for it. Few bloggers or few commercial blog community uses an external link (with dofollow tag) to get unnatural traffic, paid traffic (possibly) and business revenue purposes. Thus, this has become little issue for blogger and search engine.

If a blogger writes a general post or any interested niche post and would like to add an external link then it is better to use 'rel=nofollow' html tag in order to be safer side and avoid any search engine violation. The search engine tools monitor it too. In case, if you would like to simply furnish an external link with 'dofollow tag' then you have to be careful against search engin policy. Yes, once in a rare case no issue for an external link adding as a least but it is better to avoid it.

How an external link affects business

What few blogger does is, they either get a free guest post (without self written) with an external link to publish on their blog that helps the one who gave them beside publisher for traffic and commercial source, or, a paid post for one external link accepting etc. The search engine business might affect on this and even the affect is for the advertiser too. The publisher or the blog get penalized later. So, to avoid this, search engine update the guideline for the bloggers since they wanted publishers too on their business without fail.

In general, a blogger or writer can't balance both (search engine policy and a sponsor) for an external link (which is against policy right now) but the writer can manage at least one side in an effective manner. Thus, it is better for bloggers or writers to use 'nofollow tag' for an external link (if interested to furnish it) or make sure dofollow tag for external link is a rare case or at least one out of ten plus posts.

Article by Hafeezur Rahman P
Hafeezur Rahman has joined ISC in 2009 and he is a Job Editor at ISC since 2010, he also a Blogger. Hafeez continue to contribute in various sections of ISC and its sister sites like Techulator, NewRecruitments & Goaspider etc. He is a renowned feature writer & social enthusiast. He loves to write in a simple manner and share his visionary write-ups with the readers on the topics related to his field of interests and different niche. All his write-ups have been popularly read & shared by global readers.

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