What makes Naaptol so popular


E-commerce today has redefined shopping. With competition in the market, the giants have taken up new ways of attracting shoppers. Naaptol has understood the section of the population that does not have access to internet. Read on to know why naaptol is so popular in India.

The other day I was watching the Children's cartoon channel with my son quite late at night and I came across the programme naaptol at about 11pm. I was wondering as to why on Earth would such an e-commerce based programme be telecast at the children's channel. And I sat down watching the programme. The more I watched, the more I admired the programme. I realized that the online store has understood the Indian market in the true sense.

What is Naaptol.com

Naaptol.com is one of India's leading online store providing a wide range of products delivered at your doorsteps. Started by Manu Agarwal, an IIT Kanpur alumnus in 2008. The website initially provided market research and price comparison services. Then it switched to the online shopping business in 2009 and is doing good job since then.
The e-commerce giant provides options to choose from a good range of toys, fitness products, home appliances, furnishings, gadgets and electronics items. The best part of the business is that it has started using new ways for marketing its products.

What makes Naaptol so popular in India

  • It uses the TV as the medium for marketing: This giant has taken up the television way for advertising and marketing its poroducts. the opther players in the market advertise as well, but there is a difference in the advertisments. they just highlight their sites, whereas Naaptol highlights its products. This is good marketing .
    There still is a big chunk of population that is not comfortable with the computers and the internet. Eg. the housewives and the elderly people. But TV being in their access, they definitely come to know about the various products without actually going out anywhere. This way it can target the children as well. They make up their mind of buying the product after seeing them. The buying here is not need based rather the need here is realized only after one sees the propduct over the TV.
  • It is for all age groups: The online store has products for all age groups in the society. Even the children get excited when they see the toy computers or the cars that roll upside down from the ceiling. The aged have the massager, the housewives have home appliances, thefitness conscious people have ways not tovisit the gym too often. This store has means of happiness for all sections of society.
  • Demo and feedback : The TV telecast gives a detailed demo of the product telling the viewers about the ways the product can be used and the precautions to be taken. The other available designs and colours pertaining to the same product are also told.It also gives the feedback, though positive from the users of the products. There thus exists a personal touch.
  • Telecommunication: The orders are placed over the phone rather than only by pressing the add to cart button. Personal touch again.
  • Reasonable Pricing: The products thus available are reasonably priced vis-a -vis other e-commerce sites.
  • Attractive offers: Besides being reasonably priced, the products in Naaptol generally come in combo packages. Eg. 5 bedcovers priced at Rs. 2,000/- or you get a dough maker with the Roti Maker and such other things.
  • Naaptol rewards: The online shopping provides rewards as well. You get reward points for registration, reviews, putting questions and such other things. these reward points can be used for purchasing in the site itself.
  • Opportunity to the budding models: The telecast show gives scope and opportunities to the struggling stars to display their modelling talents. As the show is telecast everyday with new products, there is always a need for new and talented actors and anchors. This show gives a good platform to the budding actors and anchors.
  • Market for local manufacturers: The local manufacturers get the opportunity for registering themselves with the organization and benefit from free marketing and assured market.


Challenges for the e-commerce site

  • Too many players: There are already too many giant players like ebay, flipkart, amazon, snapdeal, etc in the market with many more emerging very often. The competition hence is too tough with each of these offering exiting and attractive offers to the shoppers.<>/LI>
  • Website is not very user friendly: Though the site has capoturedthe television for its advertising and marketing, it is still not very friendly to the internet users.

The online store has come a long way since its starting of the business. From a research based company, it went on to earn name and fame through the e-commerce business. It captured the television marketing by telecasting its products in almost 9 channels. It has also come up with the Naaptol app giving its shoppers the comfort of shopping right from their mobile handsets.


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