What makes the news apps so popular


Now a days, almost every mobile has the news app in it. The app gives alerts and notifications whenever new feed are given by the media houses. This is an easy way of keeping oneself informed about the world around. The article points out why the news apps have become so popular from the point of view of both, the media houses and the readers.

Every morning your mobile keeps you connected with the world around you. You get the news about an earthquake in the far North West within minutes of it actually shaking the place. You get to know about the terrorist attack on the school in some other country even before the last terrorist is captured by the armed men. Such is the nobility of the news app.

You really need not have to explain the goodness of the news app to anyone. Everyone knows it; everyone understands it and most of them have it.
Now a days, almost every news and media company presents itself as an app to have easy and better accessibility with the readers.

How does the app benefit the media house

Low cost

The cost of developing and registering the app is too low. Such a news based app would also not require the unnecessary frills and other embellishments thereby reducing the cost all the more.

Good revenue from the app

Revenue can be attached to the app through the in-app purchases and the Google Adsence.

Easy reach to the targeted readers

The app way of reading the news items have been quite popular of late. Almost 70% of the young adults read the news in their mobile phones. No extra expenses incurred by the media houses.

Understanding the readers' opinion

These news apps are also linked with social media like the facebook page, google +, twitter, etc giving access to the reader's behavior on the internet.

Interactive dashboard

The contents can be segregated author wise, topic wise, region wise or any other category wise giving more space for news items. The categories can be given as a simple list view on the dashboard and it is now up to the interests of the reader to browse through them.

How does the app benefit the readers

Anytime news

The app provides anytime news to the reader. The reader can read the news at his own sweet time. He need not read the news before he leaves his house for work in the morning as was the usual culture. Now he can have the news while travelling to his work place, in the work place, while waiting for the client or any where he feels like. All he needs is a good internet connection.

No hustle of papers

The reader does not carry the physical newspaper and still can get the news feed on time.

Archives

The reader also has access to the previous news items related to any topic, region, author or any other such a category.

Sharing and book marking

The reader has options of sharing any interesting news item with his coworkers and other friends. The reader can 'Bookmark' the news item as well to be read at a later date and time. Such a thing was not that easy in the traditional way of paper reading.

The mobile news app has certainly taken over the media world providing updated feed and the widest coverage of entertainment, politics, sports and every other section that matters to us. Some of the leading android and I-Phone apps reigning the Indian media industry are the Times of India App, Indian Express App and the NDTV App. Besides many regional languages based news apps also are quite common amongst the tech savvy youngsters and the industrialists.


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