Why content is King?


In this article, you will know why the expert says content is King? What are the reasons behind it? How to make rich content or how to draft successful content? What is white hat SEO? What is black hat SEO? Kindly go through this article to know more detail about high-quality content and its history.

When the online source begun, most of them used to search required information via search engine or key-in (keywords) to get the relevant result out of it. There were only few well-known search engines available those days and search results given were not 100% relevant at that time. Anyhow, in the beginning, no one cared when irrelevant search results came out except some of the professional people. Whatever the search result came used to be close to the expected one, they were satisfied on the result given by the search engine at that time or go to similar topic webpage.

Offline to online content


There were reasonable contents online at the beginning stage that was some of them transferred from offline sources to online. Also, some of them used to go to a different website or link via home page shown or home page set up done to get the random page results and traffic. Some of them used to type keywords at the URL location as they like to get it, or they used to enter some keywords at URL area to get the required results online.

There were no copyrights issue much during the initial period online, one can find many duplicate contents around and no one bothered about it. The discipline for copyrights and other online ethics begun at the later stage then it became successful too. It doesn't mean copying or plagiarism is stopped completely or it is not happening right now but its restriction is going on with different discipline, like a major search engine finding out the duplicate content and put them in blacklisted or remove the content from online etc. that helps to get the quality information online in different presentation.

Restriction on duplicate or plagriasm content


In some case, the main author files DMCA (Digital Millennium Copyright Act) to remove the copied or plagiarism content online. Sometime original writer directly contact the copied writer to remove the copied content from his / her blog. The copying starts when a blogger or writer is new to online world and willing to improve in a fast phase without knowing the actual dilemma from copying the other's content.

The major search engines like Google started to improve its algorithm often from very first day to date in order to give the best and relevant result for the visitors. Yes, Google has updated its algorithm many times which also popularly had known as Panda and Penguin updates and on. The main reason to update the algorithm is to keep the high-quality information online forth for the visitors and avoid the poor content results. At the same time, its business also to maintain the balance between AdWords (Advertiser) and content Publishers (AdSense).

When the technology expert or a writer publish the content smartly (like Black hat SEO type), or finding the loophole of the search engine to get the traffic advantage, then the search engine company like Google or Bing or Yahoo used to update their algorithm to a different level to avoid some tricks to fetch organic traffic without abiding the search engine rules. At the same time, it is important to learn Search Engine Optimization too by the writers for organic traffic on blog.

Considering the above technical facts, one has to agree that the content is King. It means rich or high-quality content can help many in a long duration. That is what visitors looking for, content. The content might be in alpha letters or image or video or other types of contents.

Why content is King


Content is King and Creative is Queen. This phrase has to remember by most of the writer or blogger in order to publish the high quality content online or offline (for publishing books and all). The second one comes creative which is the first to prioritize on writing to get organic traffic. Yes, creative topic can fetch more attention and visitors generally. It doesn't mean if someone writes about a new topic which is rare searchable that can give benefit, but here creative means for the most search topic or keywords to present online.

Other than this, one has to avoid Black hat SEO and White hat SEO tricks on content as well.

What is Black hat SEO?
It is nothing but a writer or blogger used to write and publish the content using aggressive SEO technique and tactics focusing just search engine to get the traffic, beside violating the search engine rules.

What is White hat SEO?
It is nothing but a writer or blogger used to write and publish the content using the technique and tactics focusing just human audience, and following the search engine rules.

As you may know, generally search engine tool crawl the content, store the genuine or high quality content and ignore the poor or duplicate content and then index them out based on its keyword search online by the visitors. Thus, one has to ensure the content publishing online is the best one and written by own.

Trend and its topic or keyword is very important too, in some case, if you don't update yourself with the current trend then you will be behind the crowd though you were / are on top most for a while in the recent past. The best one is focusing on future trend and selecting such topic to write and publish in advance to get various benefits out of it. How to know future trend? This is absolutely right question since nobody knows every future trend topic or keywords except few well known like trending topic usually, a Republic Holiday, Festivals, New Year, Election, Product launching and other general events. Following the calendar might help on this.

How to increase traffic? This is normal question online for the writer as same as TRP (Television Rating Point) for tele-serial to attract the visitors, thus business and online revenue too. So, following the above given few points and tips can help you to get successful online growth for a long term.


Article by Hafeezur Rahman P
Hafeezur Rahman has joined ISC in 2009 and he is a Job Editor at ISC since 2010, he also a Blogger. Hafeez continue to contribute in various sections of ISC and its sister sites like Techulator, NewRecruitments & Goaspider etc. He is a renowned feature writer & social enthusiast. He loves to write in a simple manner and share his visionary write-ups with the readers on the topics related to his field of interests and different niche. All his write-ups have been popularly read & shared by global readers.

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