Let Your Amazon Product Ads Speak With Winning Product Photos


All eCommerce marketplace platforms such as Amazon require online retailers to follow a specific set of product image guidelines in order to maintain a consistent, clean look and to streamline customers' shopping experiences. So, here is everything you need to know about Amazon's product image requirements.

Amazon Product Ads are a great way to bring your products to millions of users across the world, boost product sales at Amazon and drive traffic to your website if that is where you are selling. Now, it is a no-brainer that the key to a good ad is the product image. Product photos from Amazon are shared on Facebook, pinned on Pinterest and even Tweeted to friends, especially among the growing number of mobile shoppers. Clearly, a great image can grab the buyer's attention and make a sale more likely.

But you will be surprised at how often sellers are not able to meet the quality cut for images that Amazon imposes on its sellers.

Let us take a look at the rules (do not worry, there are not too many) of Amazon product photography. Let your product images speak, and the buyers will follow.

Amazon Product Photography Guidelines


In general, your main product photo must be clear and large enough to be easily understood by the viewer. The Amazon sellers' guides give you more info on setting up your product details.

More specifically, every product should be showcased crisply on a white background without text or watermarks. You will realize how annoying it is to find product images that are grainy and set against an equally grainy background of nondescript color. It could make new products appear used and more worthy of a flea market than Amazon.

Watermarks on images – the kind that is stamped on the photo when you use certain freeware image editing software – can make customers feel like they are not important. You do not need to purchase expensive photo editing software to put up a great product photo, and customers know this. There are plenty of free yet powerful photo editors to get the job done, like Paint.net.

Get the Numbers Right


The product itself must take up at least 85 percent of the entire image area. Make sure the image is at least 500 pixels by 500 pixels so that viewers can click on the image and zoom in to see the finer details of the product. If you can, make your images 1000 pixels in size since such a large, sharp and detailed image will give your customers the most information to make an educated buying decision.

Other specs to note:


  • No illustration or graphic
  • No props, accessories, backgrounds, inset images, logos etc. to distract from the product
  • GIF, JPEG and TIFF formats are okay
  • The named image must be uploaded to an image host online and the URL to be entered in the product template


Get the Angle and Lighting Right


The product should also be well-lit, and the main image should be without reflections since reflections can distort the image. Your main image should also showcase the object in its entirety. The angle is important too. If you are selling a coffee mug, do not photograph it filled with coffee from a top angle (unless to show a self-stirring mug in action). Check out coffee mug photos on Amazon and you will see most are shot from a low angle with a clear picture of the mug and handle. Some are pictured standing next to their box. Always take your products out of their boxes.

Now, you do not need a professional photo studio to get a bright, clear product image. Two desk lamps, white sheets of paper, packing box, poster board, some tracing paper and your personal camera or even phone camera may be all the equipment you need for DIY product photography.


Article by Juana
Juana is a freelance writer, with years of experience, creating content for varied online portals. She holds a degree in English Literature and has worked as a teacher and as a soft skill trainer. An avid reader, she writes on a variety of topics ranging from health, travel, education and personality development.

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