Welingkar's Institute of Management PG Media & Entertainment program admissions 2017


Are you looking for post graduate courses in media and entertainment in Mumbai or Bangalore? Welingkar's Institute of Management has issued the admission notification for its PG Media & Entertainment program for the next academic session. Details of the curriculum, fees and application procedure are provided in this article.

Welingkar's Institute of Management is offering a Post Graduate Program in Media and entertainment. This is a full time program of 11 months duration, which includes both classroom sessions and an internship for 2 months.

About PG Media & Entertainment program

The PG Media & Entertainment course covers 3 trimesters for duration of 9 months. This will include both formal classroom lectures and actual industry projects. Case studies and practical assignments, workshops, guest lectures and interactions with industry people will all be part of the educational program. On successful completion of the 9 months classroom training, you will get hands-on exposure to the industry via a 2 months internship.



What you will learn

You will begin the course with a general overview of the media fields, then move on to the fundamentals & later get into more in-depth learning sessions covering all the aspects of media & entertainment. The learning modules are briefly:
  1. First module: After learning the basics of marketing management, you will learn about the varied media avenues. This includes: Media on Air (covers aspects of radio, television & digital film), Offline Media (various forms of print media) and Media on the Ground (coverage of live events and experiential marketing). You will also pick up the nuances of Public Relations and then be introduced to the field of Arts and entertainment.

  2. Second module: Television content, youth marketing, brand integration, media laws, media planning and buying.

  3. Third module: Celebrity management, sports management, movie marketing, post production, social media and budgeting and financing.

Refer: Curriculum details

Eligibility criteria

You must be a Graduate in any stream from a recognized university.

Course fee

The total fee for the entire course is Rs. 2.25 lakh + taxes as applicable (fee may be revised).

How to apply

Download the application form from the institute's website at: http://www.welingkar.org/.

If you are eligible for admission to the course, you will be called for a selection process, which includes a Group Discussion (GD) and Personal interview (PI).

Note: Closing date of application not mentioned.

Contact information

Welingkar's Institute of Management
Mob: 9967823311 / 9321875551
Tel: 022-24198400 extn:- 8149 / 8822
Email: pgpmedia@welingkarmail.org
Website: http://www.welingkar.org

Campus Locations

  1. Mumbai: L N Road, Matunga (C Rly), Mumbai - 400 019.
    Ph: 022-24198400

  2. Bengaluru: 102/103, Electronic City, Phase 1, Opp BSNL, Hosur Road, Bengaluru, Karnataka - 560100
    Ph: 080-42678300

Delhi office address: House no.1, Ring Road I, Lajpat Nagar-4, above IndusInd Bank, New Delhi-110024. Ph: 011-40713003

For those keen on managing their family business & becoming an entrepreneur, this resource would be useful: Welingkar's Institute of Management PG Program in Entrepreneurship admissions 2017


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