Top communication tips for young professionals

Communication skills are a powerful arsenal that a young professional can use to overcome all odds. Learn to communicate using the right strategies for successful presentations, business meetings and during regular work. Read what experts have to say about the proper use of communication.

Communication skills are not limited to the usage of words and phrasing sentences to put your points across so your audience understands you. Communication skills encompass a lot more. They require a combination of words, actions and thoughts so you can dive into the subconscious minds of others.

Let me explain this through an example – Have you noticed how the most gripping commercials that grab the audiences' attention do not focus on specifications of the product that's been advertised. What companies market are not specifications, but the thrill, adventure and emotions. The advertisers capture a persona, a confidence, a mood or an attitude and present it to the audience. It is a tactic where marketing strategists make use of visual communication to attract the subconscious mind of a niche audience.

These powerful advertisements are intuitively more influential than any talk of specifications. The audience relates more to the emotions that these commercials generate – the product translates into a feeling rather than being just a specification. So, what is being marketed is not a commodity, but a whole new class concept – but what is being sold is actually a product. This is an example of perfect communication, which hits its target audience.

Communication at work

The main focus behind business communications is to get the attention of the customers, the clients and the consumers. If an analysis of the functioning of a successful organisation is done it is sure to highlight effective use of communication. Every successful launch of a product or a concept is a result of good communication, right from the birth of an idea, to development of a strategy, to the follow ups and the final execution of the initial idea, everything is centred on communication.

Yes, the action happens on the shop floors and manufacturing units, but it is an effect of communication. Concepts, strategies and actions are all linked through communication.

The right communication skills act as a tool that intuitively allows for the following actions –

Exactness of objectives

Good communication is about knowing where to start and where to end. Good communicators use each phase of their communication to get closer to the end they have in mind. There is a purpose behind their communications. If you bring in too much of baggage into your communications then the clarity of the objective is lost.

Good communicators make certain that their communications focus on one subject. Their conversations, their presentations and their emails cover individual issues. This ascertains that their messages are always understood.

To get better results stick to the core issues in your communication. Make the communication crisp and keep it to the point. Keep the language simple and understandable.

Recommended Reading : How to used non-verbal communication

Practical impact

Numbers, figures, data and facts when shared with others are generally ignored, especially during presentations. No one has the time or the will to analyse all the statistics to draw a conclusion. A good communicator weaves all the findings to create a story. The communicator correlates the data with the actual effects it can have/has on the business, inevitably creating a clearer picture of the whole scenario and thereby having a more tangible and persuasive effect on the audience.

Vivid visual communication

Communication is not just verbal and written, it can also be visual. It is, after all, an expression of thoughts and views, and there can be different modes of communicating the same. The introduction of graphics and media in presentations has opened a new vista for communication. Decisions and plans can effectively be communicated through graphic media. Even though there is a high reliance on technology, it is still a communication.

The audience can be better engaged through a graphic representation of your vision. For instance, a demonstration using visuals and animation of how the company's sales can surpass all previous sales by employing the proposed stratagem can be more useful than presenting adjusted data.

Effective communication

Communication whether on a personal level or business related must be effective. What is effective communication? Simply put it is the ability to transmit information in a convincing manner. The industry generally follows the KISS formula, which prescribes that you 'keep it simple, stupid'. This means no pomp and show, just get to the point. While this formula works sometimes, it is not effective all the time. At times you need to give it your all to make the desired impression.

Rewind a little to the point where I had mentioned advertisers using emotions to sell products. The same principle applies to you when you communicate with others. Humans are creatures of emotions – we have a tendency to associate with how things make us feel, rather than with specific details. So, providing mere facts about a service or a product would be less effective than creating an aura that ignites emotions. The audience is more likely to recall the sensations they feel/felt, better than the data. Putting up a show in your communications sometimes gets the desired results – the attention of the audience.

Impressions count

First impressions make a difference, especially when we communicate. The opening line when communicating, whether with a large audience or a small gathering or an individual should have the ability to grab attention. Entice the crowd with a smart quip so they look forward to your presentation, even before it begins to roll.

However, you must learn to alter your communication strategies based on who you will be presenting to. A presentation put up for a marketing team will be grossly different from one put up for a client. Communication is a very important tool and used effectively it can give your presentations the desired direction.

Customise your communications

Follow key communication principles for your business dealings and presentations and you'll never go wrong –

  • Know the pulse of your audience – deliver a little more than what they expect
  • Follow basic tenets of communication – crisp, concise and clear
  • Practice principles of non-verbal communication – maintain eye contact, be poised and maintain positive body language and facial expressions
  • Tailor your communication – one size does not fit all, holds true for communication. While you must stick to the basic tenets and principles of communication, use different strategies based on the audiences' calibre
  • Connect with the audience – don't forget the human element of emotions. Play to the emotions of the audience
  • Remember, it's your presentation – the slideshow is just another tool, the presentation is about you. So, smile, act confident and face the audience

Article by Juana
Juana is a freelance writer, with years of experience, creating content for varied online portals. She holds a degree in English Literature and has worked as a teacher and as a soft skill trainer. An avid reader, she writes on a variety of topics ranging from health, travel, education and personality development.

Follow Juana or read 481 articles authored by Juana

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Author: DR.N.V. Srinivasa Rao24 May 2017 Member Level: Diamond   Points : 3

An impressive article about communication skills.
In the present day scenario what you have done is not very important, but how you presented your work is very very important. In the corporate world also showcasing your abilities is very important. In some Organisations nowadays the assessment of an individual employee (Senior positions) is being done by the top bosses basing on the self-assessment of the individual. There how you bring in your achievements to the attention of assessors is very important.
These communication skills are very important for career growth.

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