Prasant Naidu – Speaker and social media trainer in Pune


Are you from Pune and looking for someone who can inspire you to become an expert in social media marketing? Learn in this page how Prasant Naidu can help you in your endeavour to pick up skills in the digital marketing domain.

The marketing world today is getting popularized with concepts like social media marketing, mobile marketing, content development and a host of other features of the digital marketing field. With the widespread use of internet and digital devices like computers, laptops, smart phones and tablets, marketing of products and services has taken an altogether different dimension. Add to it, the increasing popularity of social media channels like Facebook, WhatsApp and others is making it ever more promising for digital marketers. With more and more businesses taking to the route of digital marketing, it pays getting accustomed with its principles and techniques. In case you are based in Pune, thinking of entering this domain and looking for guidance from the works of expert professionals, then Prasant Naidu is one such social media marketing expert to look forward to.

Prasant Naidu

All about Prasant Naidu


Founder and publisher at Lighthouse Insights, Prasant Naidu is one of the best names among digital marketing professionals in Pune as well as in the whole country. With a career stretching more than six years as a business analyst, he has tons of wisdom to share in the digital marketing arena. As a founder at Lighthouse Insights he has been an observer of the digital marketing space with major focus in India for more than five years. An online magazine, Lighthouse Insights (LI) provides for an in-depth coverage of digital marketing field that helps in coming to the right decision in the ever-widening digital space. All these years it has been covering the best of the social media marketing success stories. This has been proving a lot useful to those who are looking for tips and guidance for becoming digital marketing experts themselves. Social media Examiner and Indiblog has both listed Prasant Naidu's flagship enterprise Lighthouse Insights for being among the top 10 social media blogs.

A speaker in social media marketing events


Other than as an observer of the digital marketing domain, Prasant Naidu has been involving himself as a speaker in digital and social media marketing events. In these events he follows his sessions with case studies on industry observations. For those seeking to learn from these speaking assignments one can visit his personal blog that has a good many content to guide and familiarize you with the various trends in digital and social media marketing.

Prasant Naidu specializes in


  • Social media marketing
  • Blogging
  • Content marketing
  • Social media analytics
  • and various other concepts in digital marketing

With his years of experience and understanding of the Indian social media marketing world, he has been invited to a good many number of forums to speak on new insights to digital and social media marketing. Thus he has been instrumental in enlightening a vast population seeking expert knowledge in the field of digital marketing. Other than in Pune, he has been speaking in conferences in Bangalore too. His speaking assignments were on topics such as, 'How to produce and market original content' and 'The changing behaviour of online content consumption' among many others.

Philosophies Prasant Naidu believes in


Prasant Naidu in one of his posts titled 'On creating successful contents for blogs', stresses on the fact that for success in content writing, one should create value for one's target audiences. It is not preferable to do a lot many things at the same time. Often people get into developing content on a whole range of topics, instead of specializing on a certain few. Such people often meet with failure in their digital marketing endeavours. Thus it is advisable to see to it that every blog or content has a certain objective and one doesn't simply take to writing on any random topic. One just needs to find one's niche area and then focus on that. While sticking to your objective, it is also essential that you bring in diversity in your contents or blog. One should be ready to question oneself, on why should readers read your posts. This way, success will be yours for the taking.

Some quick ways to reach Prasant Naidu:



Prasant Naidu is one of the many digital marketing experts in the country who can be contacted or followed for learning some of the digital marketing techniques. In case you are from the city of Chennai or its neighbourhood or in fact anywhere in India, then Sorav Jain is the person you could look up to for gaining a good many digital marketing skills.


Article by Dhruv
Dhruv is an electrical engineer by profession. Apart from liking his job, he has a special love for writing and has often dabbled in writing scripts for skits and short plays. As a Content Developer at ISC, Dhruv is having a whale of a time, showcasing his writing skills.

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