1. Body language is the most easily visible aspect of communication. It, therefore, helps the receiver of the message in decoding the message.
2. Body language complements verbal communication. Especially in face-to-face communication, no message can be completely sent across without the accompaniment of facial expressions and gestures. It helps in establishing rapport.
3. Body language adds intensity to the process of communication. In the absence of any gesture, change of posture, proper eye contact any face-to-face communication will look bland or insipid.
4. Because people care for body language, it goes a long way to improve the overall atmosphere and looks of the organization. A resourceful message can make very effective use of it.
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