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Sales Letters
Useful Key Phrases
·Are you having trouble ...
·This is why it is important to have ...
·At X, we have the skills and experience to ...
·May we stop by and offer you a FREE estimate of how much it would cost to ...
·If so, give us a call at X and set up and appointment with one of your friendly operators.
Example Letter
Document Makers
23 Red Street
Salem, Tamilnadu
March 10, 2001
Charlie Chaplin
HR Manager Infosys .
Electronic city
Bangalore
Dear Mr. Chaplin
Are you having trouble getting your important documents formatted correctly? If you are like most business owners, you have trouble finding the time to economically produce good-looking documents. This is why it is important to have a specialist take care of your most important documents.
At Documents Makers, we have the skills and experience to come in and help you make the best possible impression. May we stop by and offer you a FREE estimate of how much it would cost to get your documents looking great? If so, give us a call at and set up and appointment with one of your friendly operators.
Sincerely,
(signature here)
Rajnikanth
President
Orders
The following letters place product orders.
Useful Key Phrases
·Would you please send ...
·According to your website / magazine / leaflet, ...
·COD (cash on delivery)
·NOTE: The intials at the bottom of the letter indicate who the letter is from followed by who typed the letter - for example: from Ken Beare typed by Ron Easton = KB/re
Example Letters
May 23, 1999
Mr. Jackie Chan,
Director
Used Books Online
Hongkong
Dear Mr. Chan
Would you please send me the following used books via COD? According to your Web site, orders need to include the title, author, and publisher.
Title Author Publisher
"Driving Home" Peter Lawford Jackson and Co.
"Christmas Myth" Margaret Smith Smoothers
"Landscaping for Fun" Janet Patterson Nature Ltd.
Thank you very much,
(signature here)
Akshay Kumar
Professor, MSR college
Bangalore
Transitional Devices
Transitional devices are like bridges between parts of your paper. They are cues that help the reader to interpret ideas a paper develops. Transitional devices are words or phrases that help carry a thought from one sentence to another, from one idea to another, or from one paragraph to another. And finally, transitional devices link sentences and paragraphs together smoothly so that there are no abrupt jumps or breaks between ideas.
There are several types of transitional devices, and each category leads readers to make certain connections or assumptions. Some lead readers forward and imply the building of an idea or thought, while others make readers compare ideas or draw conclusions from the preceding thoughts.
Here is a list of some common transitional devices that can be used to cue readers in a given way.
To Add:
and, again, and then, besides, equally important, finally, further, furthermore, nor, too, next, lastly, what's more, moreover, in addition, first (second, etc.)
To Compare:
whereas, but, yet, on the other hand, however, nevertheless, on the contrary, by comparison, where, compared to, up against, balanced against, vis a vis, but, although, conversely, meanwhile, after all, in contrast, although this may be true
To Prove:
because, for, since, for the same reason, obviously, evidently, furthermore, moreover, besides, indeed, in fact, in addition, in any case, that is
To Show Exception:
yet, still, however, nevertheless, in spite of, despite, of course, once in a while, sometimes
To Show Time:
immediately, thereafter, soon, after a few hours, finally, then, later, previously, formerly, first (second, etc.), next, and then
To Repeat:
in brief, as I have said, as I have noted, as has been noted
To Emphasize:
definitely, extremely, obviously, in fact, indeed, in any case, absolutely, positively, naturally, surprisingly, always, forever, perennially, eternally, never, emphatically, unquestionably, without a doubt, certainly, undeniably, without reservation
To Show Sequence:
first, second, third, and so forth. A, B, C, and so forth. next, then, following this, at this time, now, at this point, after, afterward, subsequently, finally, consequently, previously, before this, simultaneously, concurrently, thus, therefore, hence, next, and then, soon
To Give an Example:
for example, for instance, in this case, in another case, on this occasion, in this situation, take the case of, to demonstrate, to illustrate, as an illustration, to illustrate
To Summarize or Conclude:
in brief, on the whole, summing up, to conclude, in conclusion, as I have shown, as I have said, hence, therefore, accordingly, thus, as a result, consequently, on the whole
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