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E-SERVICES, syllabus IT
Posted Date: 07 Jun 2008 Resource Type: Articles/Knowledge Sharing Category: Syllabus
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Posted By: Tejinder Benipal Member Level: Silver
Rating:  Points: 2
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E-SERVICES
Total Marks: 100
Internal Marks: 40
External Marks: 60
CONTENTS
(1) E-Financial Transaction [50%]
i. Introduction to accounting - accounting as an information system
concepts, conventions and principles of accounting role of an accountant
in an organization, Branches of accounting financial, cost and
management accounting and their interrelationships.
ii. Accounting cycles: preparation of financial statements of an
organization (with - adjustment)
iii. Electronic payment systems
iv. E-banking: E-financial transaction and E-currency
v. Trading on Internet: online stock, bonds, mutual funds, shares, study
service assessment and risk management.
vi. Legal issues in E-transaction (through case studies)
vii. E-business solution to ROI: financial modeling etc., Robertson
model, Altman's model. ETHBSAI model and other important models,
Horigan's model-development of new models.
(2) E-marketing and Advertising [50%]
i.Insurance
ii.Budgeting
iii.Security:signature coding
iv. Introduction to marketing
v. Marketing concepts and orientation, marketing tasks and
marketing in modern context .
vi. Marketing planning and marketing process: marketing systems and
environment .
vii. Consumer behaviour: factors influencing buying process
viii. Market segmentation and targeting
ix. Marketing
REFERENCES:
1. E-Marketing by Philip Kotler
2. E-Business by Kalakota - Robinson
3. E-Business Revolution - Amor
4. E-Business with Netcommerce - Shurety (Addison Wesley)
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