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BPUT-REGULATIONS FOR MBA PROGRAMME
Posted Date: 18 Jun 2008 Resource Type: Articles/Knowledge Sharing Category: Syllabus
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Posted By: Lenin Member Level: Diamond
Rating:  Points: 2
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1
BIJU PATNAIK UNIVERSITY OF TECHNOLOGY
ORISSA, ROURKELA
2007-2008
2
REGULATIONS FOR MBA PROGRAMME
1.0 Duration of Curriculum and Calendar.
1.1 MBA Programme is of two years duration. Each year shall be divided into three
trimesters. First & Fourth trimester shall ordinarily begin in August and end in
November. Second & Fifth trimester shall begin in December and end in February.
Third & Sixth trimester shall begin in March and end in May. In addition, there will be
a Summer Term that shall ordinarily begin in June and end in July. Sometimes due to
delay in admission formalities, if the First trimester (for fresh students) is delayed by few
days, the subsequent Second and Third Trimester may be correspondingly delayed. But
in no case the Summer Term duration shall be less than 6 weeks.
1.2 Each year, the University shall draw an Academic Calendar and the same shall be nonnegotiable
and strictly adhered to. The Academic Calendar for the First year shall be
handed over to each admitted student along with his/her University Registration Card.
Second year Academic Calendars shall be made available during registration for fourth
trimester.
1.3 The Curriculum and Syllabus shall be modified with approval of Academic Council
positively once in every three years to keep the same up-to-date. However, minor
modifications can be done as and when necessary with the approval of the Vice-
Chancellor. The modification so done shall be placed in the immediate next Academic
Council Meeting for ratification.
2.0 Eligibility for Admission
2.1 The eligibility for admission to MBA Programme of the University shall be same as the
one decided by AICTE from time to time.
2.2 A Student shall have to first get admission to the University as bonafide student as per
University regulations before commencement of instruction in First Trimester. All
admitted students will be issued Registration card by the University / JEE Council.
2.3 At the beginning of each trimester (except first), a student has to register for the subjects
that he/she wishes to study. Only such registered students will be allowed to attend
classes and appear at examinations.
2.4 Admission shall ordinarily close prior to the commencement of the instruction in First
Trimester.
2.5 No inter-college transfer shall be allowed. Under extraordinary circumstances (closure of
a college / withdrawal of recognition / affiliation by AICTE / University) however the
University may transfer students from one affiliated institution/college to another in the
same programme at any time during the continuation of the programme. The college /
institution to which such candidates are transferred shall have to admit them and allow
them to complete the programme.
3
3.0 Subject-wise Registration and Eligibility to Appear at Examinations.
3.1 All Registered Students of the University have to register for each of the subject they are
required to study and appear at examination before commencement of a trimester.
Except in the first trimester, where a student is automatically registered for all subjects
of the trimester, a student has to apply to the University in a specified format for subjectwise
registration for the term with prescribed fees through his/her college principal. The
same will be scrutinized and registration confirmation will be given by the university to
each student.
3.2 Registration for Electives: In the second year, students are required to register for
subjects in the elective areas as per the schedule drawn for the program. No subject in
the elective area will be allowed for registration if there are less than six students opting
for the particular elective subject in a college/institute. University will not allow an
elective subject to be registered if there are less than thirty students opting for the subject
under the university. After the seventh day of the registration of students for the said
trimester, the University will intimate the affected colleges if a particular elective subject
will not be offered by the university under the above conditions along with the list of
subjects that can be opted for registration. The affected colleges then will have to ensure
the rectifications within three days with fresh registration under intimation to the
university.
3.3 A student who has been promoted with back log (XP) shall first register his present
trimester subjects and thereafter register his back log papers of the previous year for the
corresponding trimester.
3.4 A student shall be eligible to appear in an examination provided he/she pursues a regular
course of study in respective department and attends at least 75% of classes in each
theoretical, practical and sessional subject, held during academic calendar of the
trimester. The attendance shall be considered from the date of admission of the candidate
in the institution/college. The Schedule of classes will be notified through a time table
before the beginning of classes in the Trimester.
The flying squad appointed by the Vice Chancellor shall make surprise inspection of the
attendance records maintained in the college.
3.5 Concessions: A student who has been absent for short periods on medical ground or due
to participation in cultural, sports, other academic/official assignments in the interest of
the institution/ college/ University/ government with prior written permission of the head
of the institution/ college shall be permitted a maximum of additional concession of 10%
in attendance and would be eligible for appearing in examination with a minimum of
65% of attendance in a trimester. No students shall be allowed to appear at University
Examination/ Supplementary Examination with shortage of attendance below 65% in
any of the registered subject.
3.6 A student who has been absent on medical ground may be allowed to appear at
examination provided he/she has attended at least 65 percent of classes and (i) a medical
board and (ii) the Principal recommended for such relaxation.
4
3.7 A student shall be admitted to any examination in a subject only if he/she has registered
for that subject, paid necessary registration and examination fee in the beginning of the
trimester.
3.8 A candidate shall be allowed in an examination only after he/she is issued an Admit
Card for the relevant examination by the college. The college shall obtain clearance on
eligibility from the University.
4.0 Grading System:
4.1 A letter grading system shall be followed in the University. The uniform Grading
System to be followed for all Academic Programmes (except Ph.D and D.Sc) shall be as
described below:
i A Seven Point grading system of base of 10 shall be followed in the University.
Categorization of the grades and their correlation shall be as under.
Qualification Grade Score on 100
Percentage Points
Point
Outstanding ‘O’ 90 & above upto 100 10
Excellent ‘E’ 80 & above but less than 90 9
Very Good ‘A’ 70 & above but less than 80 8
Good ‘B’ 60 and above but less than 70 7
Fair ‘C’ 50 & above but less than 60 6
Pass ‘D’ 35 & above but less than 50 5
Failed ‘F’ Below 35 2
N.B. Grade C shall be considered as average, Grade D shall be Pass Grade for theory
and Grade C shall be pass grade for other items.
4.2 A students level of competence shall be categorized by a GRADE POINT AVERAGE to
be specified as:
TGPA- Trimester grade point average.
CGPA- Cumulative grade point average.
4.3 Definition of terms:
a) POINT - Integer quawng each letter grade.
b) CREDIT - Integer signifying the relative emphasis of
individual course item(s) in a trimester as indicated by the
Course structure and syllabus.
c) CREDIT POINT- (b) X (a) for each course item.
d) CREDIT INDEX- S CREDIT POINT of course items in a
trimester.
e) GRADE POINT- Credit Index
AVERAGE S CREDITS
TRIMESTER GRADE POINT AVERAGE (TGPA)
TGPA = CREDIT INDEX for a trimester
S CREDITS
5
CUMULATIVE GRADE POINT AVERAGE (CGPA)
CGPA = S CRIDIT INDEX of all previous trimesters upto a trimester
S CREDITS of all previous trimesters
5.0 Rules for Examinations
5.1 The MBA programme shall consist of following items.
1. Theory (Mid & End term tests)
2. Practical/Laboratory (including Personality Growth Lab)*
3. Project (Summer training)
The schedule for these items along with their credit points for each trimester shall be as
per rules approved by Academic Council from time to time.
* There shall be no end term examination for Personality Growth Lab.
5.2 At the end of each trimester, there shall be an examination (herein after called end-term
examination) conducted by the University.
5.3 A candidate securing F grade in an examination has to re-register for the same and
appear at supplementary examination conducted in same year or End-term examination
of subsequent years in the corresponding trimesters.
5.4 There shall be a Supplementary examination every year for MBA students as per the
academic calendar in selected centres. Students who have secured grade F in subjects
registered by them in previous year may avail this opportunity to clear a failed
subject(s). However, no student shall be allowed to appear at University end-term
examination/supplementary examination with shortage of attendance below 65% in any
of the registered subject.
5.5 Evaluation of Theory Papers
The performance of a candidate in a theory subject shall be evaluated based on following
components
a) End term comprehensive examination 70 points
b) Mid term of two hours duration 30 points
100 points
• The mid term question paper shall consist of objective type and short essay type
questions. The subject teacher shall evaluate the same, show the evaluated answer
paper to the students and discuss the test problems in the class. The college shall
maintain all records at least for one year for inspection by the University. The
College shall send the score to the University by stipulated date.
• The answer papers of mid term tests shall be subject to surprise checks by the Dean
and his team.
• The respective colleges shall be responsible for sending the question papers within 7
days from the close of the Mid Term Tests to the Dean of MBA in soft (CD) and
hard copy.
6
5.6 Evaluation of Summer Project (During 4th trimester)
A summer project will be evaluated based on following components
• Understanding of the project, 20 points
its scope and dimensions
• Analysis and its relation to literature 10 points
• Interpretation of results and recommendations 30 points
• Quality of Report 20 points
• Viva Voce 20 points
100 points
Evaluation will be done by a Committee at the College level.
The Chairman of the Committee shall submit a copy of the score to the Principal and the
Principal shall forward the score to the University within the prescribed date. He/She
shall also maintain all records for inspection by the University for at least for one year.
5.7 Evaluation of a Seminar Presentation and Comprehensive Viva (During 6th trimester)
a) Evaluation will be done on following points.
• Understanding the relevance, 10 points
scope and dimension of the project
• Relation to literature/application 10 points
• Methodology 10 points
• Quality of Analysis and Results 10 points
• Interpretations and Conclusions 10 points
• Comprehensive Viva Voce 50 points
100 points
b) The topics of the seminar paper shall be selected by a Committee comprising
members of faculty and assigned to individual students
c) The evaluation of seminar paper presentation and viva shall be carried out by a
committee comprising the internal supervisor and external expert drawn from
industry (not below the rank Manager) or academy (not below the rank of Asst.
Professor/Reader).
d) Minimum score for a Pass in Project item is 50 percentage points.
e) The Committee shall submit the score within the prescribed date to the Principal
who shall forward it to the University.
5.8 Evaluation of Laboratory Works
A Laboratory paper shall have minimum of 5 to a maximum of 10 assignments/
experiments. Each assignment shall have equal percentage points. The teacher concerned
shall evaluate each assignment/experiment based on quality of result, report and general
understanding. On completion of each assignment/experiment, the evaluation shall be
done. The score of the student will be sent to the University. Minimum score for a Pass
7
in Laboratory work shall be 50 percentage points. The concerned teacher shall maintain
such records for a period of one year for surprise checks by the Dean and his team.
Evaluation of Personality Growth Laboratory: Personality Growth Laboratory shall
be conducted on a continuous basis over the three trimesters of the 1st year and two
trimesters (4th & 5th ) of the 2nd year. The evaluation of the student will be carried out at
the end of 3rd trimester and 5th trimester out of 100 points for 3 credit hours respectively
in each year. The evaluation shall be undertaken by an external examiner from the field
along with the internal examiner.
The Personality Growth Laboratory shall take care of the following aspects:
• Impromptu task assignment
• Vocabulary and Rhythm of Speech
• Conversation
• Presentation
• Group Discussion
• Interviews
• Psychometric tests
• Team Building
• Body Language
• Event Management
5.9 Evaluation Responsibility
a) The teacher imparting instruction is solely responsible for evaluation of Class
Tests and Practical works. He/She is also responsible for maintaining all records
to justify his/her evaluation scheme and score thereof.
b) Neither the Principal nor the Management shall have right to change the score
assigned by a teacher. However, if the Principal is convinced that the scores
assigned by a teacher is biased, he/she shall appoint a committee where that
teacher concerned will be a member for review. The decision of the committee
shall be final and binding. The decision with revised score shall be sent to the
University for necessary action.
c) The college is responsible for sending all the marks/grades of the mid-term tests
and practical/Lab assignments/summer project/Seminar and Comprehensive
Viva/the non-credit subjects to the University within the time stipulated for the
purpose.
5.10 Pass in a Subject item
A candidate shall pass (clear) a subject if
a) In a Theory Paper he/she has secured minimum of 37 percentage points taking
the end term and mid term tests together. However, he / she should have secured
minimum of 25 percentage points in the End Term Test of that particular paper.
In other words, even if a candidate secures Zero(0) in any paper in the Mid Term
Test but secures minimum 37 percentage points in End Term test alone, he/she
shall be declared pass in the paper.
8
b) In a Practical / Laboratory/ Project Paper / Viva-Voce, he/she has to secure
minimum of 50 Percentage Points.
6.0 Promotion and Qualification for Degree
6.1 In order to pass a programme/course a candidate must secure at least Pass Grade in each
of the Theory, Practical, Project and Viva Voce items and maintain a minimum level of
overall performance as specified in the rules formulated by the Academic Council.
6.2 The promotional status shall be indicated on the credit card as per details below:
a. Passed and Promoted (denoted by P) and indicating that
• The candidate has cleared every registered course items of the academic
year.
• He/She has no backlogs from the lower levels
• He/She has secured CGPA of 6.0 or more
b. Eligible for promotion with backlogs (denoted by XP) indicating that:
• The candidate is eligible for promotion with backlog (XP) provided:
• For promotion to Second year: A candidate shall be eligible to be
promoted to second year provided he/she has F Grade in not more than 6
papers with CGPA of 5.5 in all cleared subjects. The candidate shall
register for the subjects with F grade in corresponding Trimester along
with the next year batch to clear these subjects.
c. Ineligible for promotion (denoted by X), indicating that
The candidate is NOT eligible for promotion to the next higher level due to nonfulfillment
of stipulations governing eligibility for promotion to next level/year.
6.3 A candidate shall be eligible for promotion to the next higher level/year if he/she
satisfies the conditions laid down under the rules formulated by the Academic Council.
6.4 The over all performance of a successful candidate for the award of a degree shall be
based on the combined results of all the examinations of the concerned programme.
6.5 A student’s level of competence shall be categorized in accordance with the cumulative
Grade Point Average.
6.6 Degree requirements: A candidate shall be eligible to be admitted to the Master of
Business Administration (MBA) degree of the University provided he/she.
• Has cleared the minimum prescribed credit requirements with minimum of Pass
grade in each Theory subject and C Grade for other subject items.
• Has secured minimum CGPA of 5.5 or above.
• Has no disciplinary or court cases relating to college/University matters pending
against him/her.
• Has not been convicted for any cognizable offence.
9
6.7 Credit Requirement for the Degree: Credit Requirements for the Degree shall be
Minimum of 121. The following Subject items shall constitute the total credit
requirements.
Subject Items Credits Minimum
• Environment (economic, business, social and cultural)
related subjects.
22
• Qualitative and Quantitative Techniques Oriented Subjects 21
• Core Professional Subjects 30
• Professional Elective Subjects 30
• Summer Project 6
• Seminar presentation 6
• Personality Growth Lab 6
Total 121
In addition each student has to secure minimum of D grade in any one of the following
subjects: NSS/Yoga/Athletics/Games/Cultural/Literary Debate/Quiz / First Aid / Fire
Fighting for which she/he has to register at the time of joining the course at the college.
7.0 Award of Degree
• The degree certificate and the composite grade card shall be awarded to the successful
candidates by the University. The degree shall be a general MBA degree. It will not
mention any specialization. The transcript showing the subjects cleared will show the
focus of the candidate.
• The composite grade card shall specify the TGPA of all the trimesters and the CGPA. It
shall also contain interpretations of the grades obtained and the CGPA.
7.1 Maximum Time Limit: A student enrolled in the MBA program shall have to pass
in all the subjects within a maximum period of 4 years from the date of entry into the
program.
8.0 Time Table of Instructions.
Each constituent/affiliated college has to prepare Time table for the subjects (Theory and
Practical) being offered in a trimester at least 15 calendar days before the course wise
registration of students to that trimester. The time table must also mention the teacher
who is handling a subject. If the subject is handled in more than one section, the names
of the teachers handling all the sections should be given. Each constituent/affiliated
college shall have to submit Time Table at least 10 calendar days before registration.
9.0 Registration of Teachers.
a) Each regular faculty engaged in teaching of a theory paper, supervision of Practical and
Project work shall be registered teacher of the University.
b) A teacher of a constituent /affiliated college of the University has to get himself/herself
registered in the University before he/she handles the formal instruction. The college
10
shall forward the registration form in prescribed format with necessary fees to the
University.
c) Only a registered teacher of the University shall be permitted to get involved in teaching,
invigilation, examination and evaluation processes.
d) The University reserves the rights to cancel the registration of a teacher, if the
performance of a teacher is found to be unsatisfactory and his/her conduct is
unbecoming of a teacher with out assigning any reason for the action.
Sd/-
Vice Chancellor &
Chairman Academic Council
11
COURSE STRUCTURE & DETAIL SYLLABUS
Trimester-I
Code Subject Credit
MPC-1001 Organization Structure & System 3
MPC-1002 Quantitative Methods for Managers 3
MPC-1003 Organizational Behaviour 3
MPC-1004 Managerial Economics 3
MPC-1005 Financial Accounting 3
HSS-1001 Communicative English 2
HSS-1901 Communicative Practice Laboratory 1
Total 18
Trimester-2
Code Subject Credit
MPC-1006 Marketing Management-I 3
MPC-1007 Human Resource Management-I 3
MPC-1008 Operation Management-I 3
MPC-1009 Financial Management-I 3
PCS-1001 Managerial Computing 3
PCS-2901 Managerial Computing Lab 2
HSS-1002 Business Communication 2
HSS-1902 Business Communication Lab 1
Total 20
Trimester-3
Code Subject Credit
MPC-1010 Business Research 3
MPC-1011 Human Resource Management-II 3
MPC-1012 Marketing Management-II 3
MPC-1013 Operation Management-II 3
MPC-1014 Financial Management-II 3
PCS-1002 Management Information System 3
PCS-2902 Management Information System Lab 2
HSS-1903 Personality Growth Laboratory 3*
Total 23
1st Year Grand Credit Total (18 + 20 + 23) 61
12
MPC-1001: ORGANISATION STRUCTURE & SYSTEM
Objective: The objective of this paper is to make the students familiar with the general
management concepts.
Module – I Evolution of Management Thoughts (6 Hrs)
Contributions from Classical, Behavioral, Quantitative, Contingency, Systems
and Modern theories; Managerial roles & skills, Management as a Science, Art
or Profession.
Module – II Forms of Organisation ( 6 Hrs)
Nature of Organisation – Proprietorship, Partnership, Co-operatives and
Statutory Corporations, Companies – Concepts of holding and subsidiary
companies, Comparison and Choice of structures, Features of International
Organisations and Multi-national Companies.
Module – III Organisational Structure ( 9 Hrs)
Formal & Informal Organisation - Line and staff organization, Delegation,
Decentralization, Structural configurations of Functional, Divisional, Matrix,
Network, Virtual and Learning Organisations; Federal decentralization,
Principles underlying designing of a structure.
Module – IV Organisational Process ( 9 Hrs)
Management Process – Fundamentals of Planning, Organising, Co-ordination,
Control; Technology – Environment – Process relationship; Woodwards and
Thompson model; Organisational Culture; Organisational Politics, Issues in
power and authority.
Text Books:
1. Samuel C. Certo - Modern Management, Tenth Edition , Pearson Education/ , New
Delhi/PHI Pearson, New Delhi.
2. Ricky W. Griffin – Management, Biztantra, New Delhi
Reference Books:
1. Hellriegel, Jackson & Slochm - Management – A competency based approach, Thomson
Asia Pte Ltd, Bangalore
2. Brown – An Experimental Approach to Organisation Development, Seventh Edition ,
Pearson Education,New Delhi.
3. VSP Rao – Management Text & Cases, Excel Books, New Delhi
4. Robbins- Fundamentals of Management, 5th Edition, Pearson Education, New Delhi.
5. Mary Jo Hatch – Organisation Theory – Oxford
6. Jones – Organisational Theory, Design and change- Pearson Education
7. Koontz and Weihrich – Essentials of Management, Tata-McGraw Hill Publishing Company,
New Delhi.
8. Basu.C.R.- Business Organization & Management, Tata McGraw Hill.
9. Hall,Richartd – Organizations: Structure, Processes and Outcomes, 8th Edn, PHI.
10. Giuseppe Bonazzi- How to study an Organization, S. Chand.
13
MPC-1002: QUANTITATIVE METHODS FOR MANAGEMENT
Objective: The objective of this paper is to make the students familiar with some basic statistical
and linear programming techniques. The main focus however is in their applications in
business decision making.
Module – I Basic Statistical Methods (6 hours)
Measures of Central tendency and Dispersion.
Module – II Decision Theory & Decision Tree (10 hours)
Probability – Definition and Rules of Probability, Baye’s Theorem; Probability
Distribution – Discrete distribution – (Binomial, Poisson & Multinomial), Continuous
distribution – (Normal & Exponential)
Module - III Statistical Tools & Techniques (6 hours)
Co-Relation & Regression; Single Linear Regression
Module –IV Forecasting Methods (8 hours)
Subjective Delphic, Nominal grouping and Jury of Opinion; Quantitative – Input-Output
Model, Time Series Method, Moving Average, Exponential Smoothing, Linear Trend
Line, Method of Least Square, Measuring error – MAD, MAPD, CE, MSE, MSPE.
Text Books:
1. Sharma J.K., Business Statistic, Pearson, New Delhi.
2. Gupta, S.C. Statistical Method, Himalaya Publication
Reference Books:
3. Levin, R.I. Statistics for Management, Pearson
4. R.S.Bharadwaj, Business Statistics, Excel Books.
5. P.N. Arora, Comprehensive Statistical Methods, S. Chand
14
MPC-1003: ORGANIZATION BEHAVIOUR
Objective: To familiarize the students with basic concepts of behavioural process in
managing manpower to bring about organizational effectiveness.
Module-I Understanding and Managing Individual Behaviour: (7 hours)
Organization Behaviour: Concept, Nature and scope, S-O-B-C Model, Personality:
Determinants and Theories, Matching Personality with Job, Perception: Meaning and
Process, Learning Process, Attitude: Formation, Components, Characteristics &
Measurement.
Module-II Person to Person Relationship and Small Group Behaviour: (9 hours)
Formation of groups, Theory and stages of group development, Types of groups, Group
norms, Cohesiveness, Models of small group behaviour Group effectiveness, Team
Building, Conflict and conflict resolution, Leadership Pattern – Leader, Followers and
Situation and leadership effectiveness, Leadership Styles, Theories – Trait theory,
Managerial Grid theory and contingency theory.
Module-III Motivation: (7 hours)
Motivation – Concept, Nature and Process, Theories of Motivation, Need priority
Model, Theory X and Theory Y, Two Factor Theory, E.R.G. Model, Theory Z,
Contingency Model.
Module-IV Organizational Climate and Culture: (7 hours)
Management of Stress: Potential sources, Consequences and coping strategies;
Organizational culture, Concept, Types of culture organizational climate Vs organization
culture, Factor contributing towards creating and sustaining culture ; Organisational
Change- concept, process, Resistance to change and overcoming Resistance.
Text Books:
1. Robins & Sanghii – Organisational Behaviour, Pearson Education,New Delhi.
2. Aswathapa.K, Organisational Behavior, Himalaya. Publishing house.
Books for reference:
1. Rao & Narayan – Organisational Theory & Behaviour - Konark
2. P.G. Aquinas, Organisation Behaviour, Excel Books.
3. Kinicki & Kreither – Organisational Behaviour, TMH.
4. Hellriegel – Organisational Behaviour – Thomson Learling
5. Jex – Organiastional Psychology : A scientist – Practitioner Approach John Wiley .
6. Lawrence – Applied Management Science - John Wiley
7. Luthans - Organisational Behaviour - TMH
8. Udai Pareek – Understanding Organisational Behaviour, Oxford
9. Heresy & Blanchard – Management of Organization Behaviour, PHI
10. Uma Sekharan – Organisational Behaviour – TMH
11. Fincham & Rhodes – Principles of Organisational Behaviour- Oxford
12. Robbins- Essentials of Organisational behaviour – Pearson Education/PHI
13. Greenberg – Behaviour in Organisations: Understanding and Managing the Human side of
Work – Pearson Education
14. R. S. Dwivedy – Human Relations and Organizational Behaviour – Macmillan
15. M.Gregory, Managing People & Organization, Biztantra
16. S.S. Khanka, Organizational Behaviour, S. Chand.
15
MPC-1004: MANAGERIAL ECONOMICS
Objective: To familiarizes the students with micro and macro economic behaviour in an
organizational setup.
Module-I Demand and Supply Analysis:(8 hours)
Introduction to ME, Demand Analysis for Decision Making-Determinants of demand,
Law of demand, Law of supply; movement and shift of supply curve; elasticity of
demand, demand estimation, demand forecasting. Production Analysis, Laws of Return
to scale, (Emphasis to be given on analyzing managerial implications and solving simple
numerical problems)
Module-II Cost and Pricing Analysis: (8 hours)
Cost Concepts (Opportunity cost, Explicit, Implicit, Marginal, Incremental, Fixed and
Variable, Sunk, Controllable and uncontrollable cost), short run and long run cost
functions, Price and output decisions under different markets (Perfect, monopoly
monopolistic and oligopoly).
Module-III Macroeconomic policy:(7 hours)
An overview of macro economic policy, a circular flow of Income, Methods of
measuring national Income, Concepts of consumption, savings and investment.
Determinants of consumption and savings.
Module-IV Business Cycle:(7 hours)
Causes of Inflation and Deflation,; Business cycle, consequences and measures to solve
the problems of business cycle. An introduction to International Trade, Foreign
exchanges.
Text Books:
1 Peterson, Jain - Managerial Economics- Pearson
2 Maheswari, Y. – Managerial Economics, PHI.
Reference Books:
1. D.N. Dwivedi, Managerial Economics, Vikas Publishing House
2. P.L.Mehta - Managerial Economics, Sultan Chand
3. Samuelson- Economics, Tata-McGraw Hill.
4. Shappiro - Macro Economics, Tata Mcgraw Hill.
5. R. P. Hooda – Statistics for Business and Economics – Macmillan
6. Suma Damodaran - Managerial Economics, Oxford Publication.
7. Keat - Managerial Economics: Economic Tools for Today’s Decision
Makers,Pearson Education.
8. Mithani.D.M – Managerial Economics:Theory and Application, Himalaya
9. Varshnay and Maheswari - Managerial Economics, Sultan Chand
10. Sumitra Pal - Managerial Economics – Macmillan.
11. Atmanand ,Managerial Economics, Excel Books
12. H.L. Ahuja, Managerial Economics, S. Chand
13. William Boyes, The New Managerial Economics, Biztantra.
MPC-1005: FINANCIAL ACCOUNTING
16
Objectives : I) The students are to be familarised with the basic conceptual frame work of
Financial Accounting i.e., from recording of transactions to preparation of Financial
Statements .II) The students are required to learn the basic methodology to analyse and
interpret the Financial Statements .
Module – I (5 hrs)
Introduction to Financial Accounting
Concepts and Conventions of Accounting: the language of business, Accounting: an
Information System, Users of Accounting information, Accounting Principles and
Standards.
Module – II (10 hrs)
Basic Accounting Procedures
Accounting Equation, Transactions and their effects on Accounting Equation,
Classification of Accounts : Assets, Liabilities, Owners Equity, Revenues and Expenses,
Double Entry system, The Accounting Process: The Journal & its Sub-division, The
Ledger, The Trial Balance, The Financial Statements , Computerised Accounting
(Learning to use Tally Package)
Module – III (10 hrs)
Financial Statement Analysis:
The tools of analysis, Horizontal Analysis, Vertical Analysis, Trend Analysis, Ratio
Analysis, Funds Flow and Cash Flow Analysis, Accounting Standards for Financial
statements.
Module – IV (5 hrs)
Special Topics in Accounting
Fixed Assets: Accounting and Depreciation, Inventory Accounting, Recent Trends in
corporate reporting.
Text Books
1. Gupta- Financial Accounting for Management: An Analytical Perspective – Pearson.
2. Ashok Banerjee, Financial Accounting – Excel
Reference Books :
1. Bal. Sahu & Das , A New Approach to Accounting - S.Chand & Co.
2. Jain & Narang, Financial Accounting – Kalyani
3. Sehgal & Sehgal, Fundamentals of Financial Accounting – Taxman
4. Narayanswamy, Financial Accounting – A Managerial Perspective- PHI
5. Jawaharlal & Srivastava – Financial Accounting Principles and Practices- S. Chand
6. Horngren – Introduction to Financial Accounting – Pearson.
7. Foster- Financial Statement Analysis, Pearson.
8. Jones- Investments:Analysis and Management-John Wiley
9. A.K.Bhattacharyya, Essentials of Financial Accounting, PHI
17
HSS-1001 COMMUNICATIVE ENGLISH (2-0-0)
Objectives: This is a practice-oriented, need-based, functional-communicative course. It
seeks to develop the student’s skills of communication in listening, speaking and writing.
Reading, though formally not included, is still a recommended activity. The student is
advised to cultivate the habit of reading newspapers, magazines and books in a free,
extensive manner to consolidate the skills already achieved. A more interactive process
of teaching/learning is called for in order to achieve the skills of effective
communication.
The course attempts to
a) Familiarize the student with the sounds of English in a nutshell, particularly long and
short vowels, some consonants, stress and intonation.
b) Provide adequate listening and speaking practice so that the learner can speak with ease,
fluency and reasonable clarity in common everyday situations and on formal occasions.
c) Use grammar in meaningful contexts.
d) Things with words, i.e to perform functions like ordering, requesting, inviting and so on
Unit-I Communication (6 hours)
Verbal and non-verbal spoken and written, Language functions: descriptive, expressive
and social, To inform, enquire, attract, influence, regulate and entertain. Bias-free and
plain English, Formal and informal style.
Unit-2 Communicative Grammar (9 hours)
Time, tense and aspect, Verbs of states and events, Statements, questions and responses,
Omission of information, Expressing emotion and attitude: hope, pleasure,
disappointment, regret, approval, surprise.
Unit-3 The Sounds of English (9 hours)
Length of vowels-Long vowels/ / I:, a:, ).,U:, 3: / as in feel, card, court, food and first
respectively.
Short vowels / e, x, n / as in pen, bag, and sun respectively
Consonants / f, v, Q, x, s, z,-------------/ as in fine, vast, thought, them, song, zoo, shame,
pleasure and judge respectively.
Stress pattern;Intonation-Rising and falling
Friendly communication- greetings, farewells, introductions, thanks, apologies, regrets,
good wishes, congratulations, condolences, offers.
Unit-4 Doing things with words (6 hours)
To ask for information, help, permission
To instruct, command, request, accept, refuse, prohibit, persuade, promise.
Text Books :
1. Geoffrey Leech and Jan Svartvik, A communicative Grammar of English, Pearson Education
2. John Sealy, Oxford Guide to Writing and Speaking, OUP.
Reference Books :
1. J.D. O’connor, Better English Pronunciation, ELBS
2. J.K. Chand and B.C.Das, A Millennium Guide to writing and Speaking English, Friends’ Publishers
3. Nagarjan – Learn Correct English : Grammar, Composition and usage – Pearson
4. M.Osborn & S.Osborn, Public Speaking, Biztantra
5. Scot Ober, Contemporary Business Communication, Biztantra.
18
HSS-1901 COMMUNICATIVE ENGLISH LABORATORY-I (0-0-2)
Some tasks:
Make a list of nonverbal communication
How body language is culturally conditioned?
Take passages of descriptive, expressive and social functions and analyse them.
Expressive (for exposing feelings) language in English and your mother-tongue
Avoiding sexist language (e.g. poetess, chairman)
Mentally retarded should be replaced by mentally challenged. Make a list of similar expressions
• Say formulae’s expressions (Thank you, sorry, hello, that’s right) with proper Intonation.
• Make a list of words which should be avoided because they sound pompous. Which words
would you use instead of them.
• How to express pleasure, regret, approval ?
• Time and tense are not the same. Give same examples.
• Take similar vowels and consonants and practice them in pairs of words
• Practice, stress and intonation in connected speech.
• Conversation practice in familiar situations (Play the role of a tailor and a customer, for
example)
• Ask for specific information (can you tell me where the railway station is ?)
• Making a request (can I barrow your scooter, please ?)
• Asking for permission (Do you mind if I smoke ?)
• Say the following pairs of words
a) Beg, bag, full, fool, sit, seat, same, shame, judge, jazz, major, measure.
b) Progress as noun verb, similarly, object, record, supplement, perfect (adj), perfect (v.)
c) Say the following words with correct stress. teacher college, village, building, ago,
above, apart, accuse, advice, education, examination, individual (The list is only
illustrative and not exhaustive).
19
TRIMESTER-II
MPC-1006 MARKETING MANAGEMENT-I
Objectives:
The course will help participants understand the major concepts and tools of marketing, the
environment and how savy marketers make quick decisions, make adjustments to rapidly
changing marker conditions, lower costs and build relationships. In that process, they ensure
share of the market, share of the mind and add to the bottom line.
Module-I Marketing Concepts & Challenges:(7 hours)
Nature and scope of Marketing Management, Marketing process, Marketing
environment, Marketing Organizations, Marketing Challenges, Marketing in 21st
Century(Concepts of Green Marketing, Social Marketing), Marketing Mix. (Case Study:
Case study related to any topic of Unit-I)
Module-II Marketing Planning & Control (8 hours)
Marketing Planning and Marketing Competitiveness, Customer Value, Marketing
Planning Process, Identifying and analysing the competitors, Defining the competitive
strategy and Marketing Control- Control process.
(Case Study: Case study related to any topic of Unit-II)
Module-III Understanding Customer and Marketing Information System:
(8 hours)
Types of Consumers, Factors influencing consumer behaviour, Consumer Decision
making Process, MIS-subsystems, Conducting Marketing Research and Demand
forecasting. (Case Study: Case study related to any topic of Unit-III)
Module-IV Marketing Strategy: (7 hours)
Market Segmentation, Targeting and Positioning, Brand Equity and Crafting Brand
Positioning. (Case Study: Case study related to any topic of Unit-IV)
Text Books:
1. Kotler & Armstrong , Principles of Marketing, Pearson Education./PHI
2. Rajan Saxena, Marketing Management.,TMH
Reference Books:
1. Arun Kumar, N Meenakshi, Marketing Management,VIKAS
2. V.S. Ramaswamy & S. Namkumari, A Text Book of Marketing Mangt., Macmillan
3. Philip Kotler,Keller,Koshy & Jha, Marketing Management, Pearson Education
4. Sharad Kumar, A Text Book of Marketing Management.
5. Srinivasan, Case Studies in Marketing-Indian Context-PHI.
6. Etzel,Walker,Stanton & Pandit , Marketing: Concepts and Cases, TMH
7. Kotler – A Framework for Marketing - Pearson
8. Solomon, Marketing Real People Real Choices, Pearson.
9. S.H.H.Kazmi, Marketing Management, Excel Books.
10. Adrian Palmer, Introduction to Marketing, Oxford
11. Sahwartz, Marketing-A Basic Approach., Hartcourt Brace Jovanovich, USA
12. Stanton, Fundamentals of Marketing, McGraw Hill
13. Armstrong, Kotler – Marketing : An Introduction – Pearson
14. Sherlekar – Marketing Management ,Himalaya.
15. William M.Pride, Marketing: Concepts & Strategies, Biztantra.
20
MPC-1007: HUMAN RESOURCE MANAGEMENT-I
Objectives: The objective of this course is to sensitize students to the various facets of
managing people and to create an understanding of the various policies and practices of
human resource management.
Module-I Introduction to Human Resource Management: (4 hours)
Concept, Nature and scope of Human Resource Management, growth and development
of Human Resource Management in India, Emerging trends of HRM in Globalized
economy.
Module-II Creating the Human Resource base (10 hours)
Concept of equal employment opportunity, Recruitment & Selection-Concept &
Objective Concept of affirmative action (Reservation for priority categories), Selection:
Procedure, Tests and Interviews Orientation, Promotion: Bases of Promotion, Transfer:
Types of Transfer, Separations, Outplacement.
Module-III Developing Human Resources (7 hours)
Training & Development-Concept, Training Vs Development, Learning Principle,
Training need assessment, Types of training programmes, on-the-job and off-the-job, In
basket Training, Transactional Analysis, Sensitivity Training, Grid training,
Apprenticeship training; Evaluation of Training Programmes.
Module-IV Monitoring and Evaluation (7 hours)
Performance Management- Performance Appraisal – objectives, uses, methods,
Traditional vs. Modern Methods, Management by objectives (MBO), Assessment center,
360 Appraisal, BARS, TQM, Kaizen, JIT and QC.
Text Books:
1. Garry Dessler – Human Resource Management, Pearson / PHI
2. V.S.P. Rao – Human Resource Management, Excel Books
Reference Books :
1. C.S. Venket Ratnam & B.K.Srivastav – Personnel Management & Human resource.
2. Mamoria ,Gankar – Personnel Management, Himalaya .
3. Gomez-Mejia, Balkin & Cardy-Managing Human Resources, Pearson.
4. Subba Rao, Personnel & Human Resource Management, Text and Cases, HPH.
5 D. Bhatacharya, Human Resource Management, Excel Books.
6 W.F.Cascio – Managing Human Resources, TMH
7 Jyothi Venkatesh. – Human Resource Management – Oxford
8 Mathies and Jackson – Human Resource Management, Thomson
9 Aswathapa, - Human Resource & Personnel Management, TMH
10 A.M. Sheikh, Human Resource Development & Management, S. Chand.
11 Fisher & Shaw, Human Resource Management, Biztantra.
21
MPC-1008 OPERATIONS MANAGEMENT-I
Objective: The course is designed to acquaint the students with decision making in planning,
scheduling and control of production and operation functions in both manufacturing and services
productivity improvement in operations through layout engineering and quality management etc.
Effective and efficient flow, replenishment and control of materials with reference to both manufacturing
and services organization.
Module-1 Nature and Scope of Operations Management (4 hours)
Manufacturing and Service Operations - Operations Function: Transformation & Value
addition; Primary topics in Operations Management (Overview); Strategic Decisions in
Operations, Vertical Integration; Process Design Decisions: Manufacturing and Services;
Learning Curve.
Module-II Facilities Planning & Capacity (8 hours)
Location - Principles and Factors; Location decision models (Location Factor Rating,
Centre of Gravity Technique, Brown & Gibson Model) Layout - Basic Principles;
Classical Layouts - Process Layout (Block Diagramming, Relationship Diagram,
Computerized Layout Solutions, Service Layout); Product Layout - Line balancing;
Fixed Position Layout. Hybrid Layouts – Cellular, FMS (Flexible Manufacturing
System) Capacity Planning - Concept of Capacity, Determination of capacity
requirements, Considerations in adding capacity, Capacity alternatives, Economies and
Diseconomies of Scale, Capacity Planning in Services VSI Manufacturing
Module-III Work Study (6 hours)
Procedures, Major Techniques - (Flow process Charts, Man-machine Charts, Motion
Study, Micro-motion study); Work Measurement – (Stop-watch Time study, Work
Sampling, Determination of required number observations, Normal time and Standard
time using the above techniques);
An introduction to Synthetic Time Study; Management of Productivity - Concept,
Measures improvement.
Module-IV Basics of Operation Research (10 hours)
Linear Programming Problem (Graphics & Simplex Method); Transportation Problem;
Project Management - Network Principles-CPM, PERT, Time and Cost Trade off.
Text books:
1 Chase, Jacobs, Aquilano, Agarwal, - “Operations Management”, TMH
2 Krajewski,Ritzman,Kansal, - “Operations Management”, Pearson
Reference Books:
1 Aswathappa & Sridhar Bhat, - “Production and Operations Management”, HPH
2 Everette. Adam Jr., Ronald J. Ebert, - “Production and Operations Management”, PHI
3 Buffa & Sarin, - “Modern Production / Operations Management”, J.Wiley & Sons
4 Schroeder, - “Operations Management”, McGraw Hill.
5 Chunawalla & Patel,- Production & Operations Management, Himalaya
6 Paneerselvam, - Production Operations Research , PHI
7 Kanti Swarup- Operations Research- Sultan Chand
8 Roberta S. Russell & Bernard W. Taylor III, - “Operations Management”, Pearson/ PHI
9 S.N.Chary, - “Production and Operations Management”, TMH
10 Bedi,Kanishka, - “Production & Operations Management”, Oxford
11 Kachru ,Upendra, - Production & Operations Management, Excel Books.
12 Martinich – Production and Operations Management – John. Wiley
13 N. D. Vohra- Quantitative Techniques in Management, TMH
14 J. K. Shrama-Operations Research- Macmillan
15 Martin K.Starr, Production & Operations Management, Biztantra
22
MPC-1009: FINANCIAL MANAGEMENT-I
Objectives: The purpose of this course is to acquaint the students with the broad framework
of financial decision-making in a business unit. It will start by introducing the concept of
valuation and their measurement and determination of economic utility of a project.
Module I: Introduction (7 hours)
Nature and scope, Finance functions, financial objectives, roles and responsibilities of
the finance manager, introduction to Indian financial system, Sources of finance: Equity
capital, debenture, preference capital and term loans-relative merits and demerits.
Module II: Cost of capital (8 hours)
Time value of money, Concept of risk and return, Cost of capital: concept, measurement
of cost of capital, WACC and MCC, Valuation of stocks and bonds, Case analysis
Module III Capital budgeting (8 hours)
Introduction, project appraisal, techniques, Determination of cash flow streams, capital
rationing and conflicts in NPV and IRR, capital budgeting under risk and uncertainty,
Case analysis
Module IV: Corporate financial structure (7 hours)
Leverage: Operating, financial and combined leverage, Capital structure: Theories of
capital structure (Net income approach, net operating income approach, MM approach,
traditional approach), determinants of capital structure, EBIT-EPS relationship.
Text Books
1. Khan & Jain, Financial Management, Tata McGraw Hill.
2. I.M. Pandey, Financial Management, Vikas publishing.
Reference Books:
1 Brigham & Houhton, Fundamental of Financial Management, Harcourt
2 I.M. Pandey, - Cases on Financial Management ,
3 R.P. Rastogi - Cases on Financial Management.
3. Keown - Financial Management : Principles and Applications –Pearson
4. P. C. Chandra – Financial Management- Tata McGrawhill.
5. Van Horne – Fundamentals of Financial Management- Pearson
6. Sharan - Fundamentals of Financial Management- Pearson
7. Rajesh Kothari – Contemporary Financial Management – Macmillan
8. Paresh P.Shah, Financial Management, Biztantra.
23
PCS-1001: MANAGERIAL COMPUTING
Objectives: The purpose of this course is to acquaint the students with the basic concepts of
computers used in business. The entire paper is meant for making the students of
management understand basic concepts and its usefulness in business environment
without the technical details.
Module I (8 hrs)
Introduction to Computers: Role of Computers in modern business and in various functional
areas of business.
Basic Computer Concepts, Organization and Architecture: Evolution, Components:
Software, Hardware, Firmware, Basic Computing Architecture; Classification: Palm PC/IDA
Note books/Laptops, Desktops, Workstations, Servers, Mainframes & Super Computer; Types,
Applications, limitations, Functional Units: CPU, Memory, Types of memory, Input & Output
devices, Operating Systems: Functions, Types: Multi-programming, Basics of Multiprocessing,
Multi-tasking, Multi-threading, Real-time OS.
Module II (8 hrs)
Problem Solving using Programming Skills: Evolution of Programming, Language,
Classification, Generation, Features and Selection of programming language, Software –
Definition, Relation with Hardware, Software categories: System software, Application
software and Terminology. Flow chart and its importance, Symbol, Structures and limitations,
Algorithm Definition and properties.
Module III (7 hrs)
Usage of application in Decision making: Database management systems, Multimedia
applications, Graphics applications, Managerial applications of these packages.
Fundamentals of E-Commerce, ERP, Data-ware Housing and Data Mining.
Module IV (7 hrs)
Basic concepts of Computer Networks & Internet: Introduction to networks: LAN, WAN,
Data Communication, Transmission Media and transmission infrastructure, Network Devices:
hubs, routers, switches, repeaters etc., Introduction to Communication Protocol: TCP/IP,
OSI Model, Communication connectivity: DSL, Dial-up, Broadband.
Internet and its Applications: Evolution of Internet, Basics of working of Internet. Common
services provided by Internet: E-mail, Telnet, FTP,WWW.
Text Books:
1. Introduction to Computer Science. ITL Education Solutions Ltd, Pearson Education.
2. Introduction to Computers, Peter Norton, TMH Publication.
Reference Books:
1. Basundhara B. S., Computers Today, Galgotia Publication.
2. Fundamentals of Computers, V. Rajaraman, PHI Publication.
3. Introduction to Information Technology, ITL Education solutions Ltd., Pearson Education
4. D.P. Nagpal, Computer Fundamentals, S. Chand.
24
PCS-2901: MANAGERIAL COMPUTING LABORATORY (0-0-3)
Introduction to OS: Windows, LINUX/UNIX, Working with files and folders, MS Office
Practice: MS Word: word basics, mail merge etc., MS Excel: Spreadsheet basics, functions,
Model Building and Analysis with spreadsheets etc., MS Power Point: Presentation basics,
Animation effects, etc. use of SPSS for simple frequency analysis. Internet browsing and its use
for research. Practical use of Internet applications: E-mail, Telnet, FTP, WWW, and
Newsgroups etc.
Text Books :
1 A First Course in Computers by Sanjay Saxena –VIKAS PUBLICATION
2 Using Microsoft Excel, Nossiter Josh, PHI Publication.
3 Computer Practice I, Jeyapoovan, T., Sanjay Saxena, VIKASH Publication
25
HSS-1002: BUSINESS COMMUNICATION (2-0-0)
Objectives: The objectives are to prepare the student to
• Produce written communication of different forms such as paragraph, report, letter, etc.
• Make notes/ Summarize from a given passage
• Organise Meetings, prepare agenda, draft resolutions and write minutes.
• Make presentations and face interviews.
• Document sources and prepare bibliographies.
• The objectives of managerial oral communication; Improving the facility of oral
communication. Both Transmission and reception in six managerial situations such as.
(i) Information sharing (ii) Conversation (iii) Interview (iv) Committee (v) Negotiation (vii)
Presentation.
Module-I WRITING-I (7 hours)
Paragraph writing – topic sentence, cohesion and coherence – sentence linkers (so, but, however
etc.), Preparation of a business report – writing a business proposal – format, length, structure.
Module-II WRITING-II (7 hours)
Preparing notes: writing business letters and E-Mail messages, Documentation: References,
notes and bibliographies.
Module-III WRITING-III (7 hours)
Writing a curriculum vitae (both chronological and functional) along with an application
for a job, Public relations: concept and relevance, PR in a business organization: handling the
media.
4. Meeting and presentation (9 hours)
Organising a meeting: preparing an agenda, chairing a meeting drafting resolutions, writing
minutes, Making an oral Presentation, Facing an interview.
Text Books:
1. Meenakshi Raman, Prakash Singh – Business Communication – Oxford
2. Bovee et al, Business Communication Today, Pearson Education.
Refercence Books:
1. John Sealy, Oxford Guide to Writing and Speaking English, OUP.
2. Taylor – Communication for Business – Pearson
3. O’Rourke – Management Communication : A case Analysis Approach – Pearson
4. Rai and Rai, Business Communication, Himalaya Publishers
5. Chand J.K. and B. C. Das, A Millennium Guide to Writing and Speaking, Friencs Publisher
6. The Chicago manual of style (Part 2 Section 15) Prentice-Hall of India.
7. Bahl Sushil, Business communication Today, Sage Publications.
8. Samant C.R., More than Words, Dips Communication Centre
9. Fitzerald – Business Data Communications and Networking – John. Wiley
10. Scot Ober, Contemporary Business Communication, Biztantra.
26
HSS-1902: BUSINESS COMMUNICATION LABORATORY (0-0-2)
Some Tasks:
1. Write a paragraph with the topic sentence “Protection of environment should not be
at the cost of development”. Identify the supporting details and sentence connectors.
2. Make notes from a given passage.
3. Prepare a short bibliography on the list of books prescribed in this course.
4. Write a letter complaining to a firm, which supplied deflective computers.
5. Write a functional CV of your own.
6. Prepare an agenda of Mock meeting.
7. Imagine that you are chairing the meeting. How would you go about it?
8. How would you propose a vote of thanks?
9. make an oral presentation on a new product your company has brought out/make a
seminar presentations.
10. Make a checklist for preparing for an interview.
11. Hold a mock job interview.
12. Prepare the agenda for a meeting you are organizing.
(The list is only illustrative and not exhaustive).
27
TRIMESTER-III
MPC-1010: BUSINESS RESEARCH
Objective: To equip the students with the basic understanding of the research methodology
and to provide an insight into the application of modern analytical tools and techniques
for the purpose of management decision making.
Module – I Business Research Basics (6 hours)
Nature and scope of Business Research; Identification of Research Problem; Statement
of Research Objective & Hypothesis; Formulation Research Question; Types of
Business Research and Process; Research Designs – Exploratory, Descriptive,
Experimental, Observational Studies & Survey.
Module – II Methods of Data Collection and Data Analysis (8 hours)
Research Tools – Questionnaire, Check List, Interview Schedule; Measurement &
Scaling – Attitude Measurement, Sampling Methods – Probabilistic & Non Probabilistic
Sampling, Sample Design & Procedures- Sample size Estimation, etc.
Module – III Data Analysis (12 hours)
Data Analysis and Interpretations: Frequency Distribution, Cross Tabulation and
Hypothesis Testing, Descriptive Statistics, Univariate (‘t’ & ‘z’), Bivariate (Annova,
Chi-square), multiple regression, Factor analysis, Multi-Dimensional Scaling.
Module – IV Research Documentation (4 hours)
Purpose (Research Application) and Types of Research Report; Structure of Research
Report; Report Writing, Use of Tables and Figures.
Test Books:
1. Cooper & Schindler, Business Research Methods, Tata & McGraw Hill,
2. Krishnaswamy K.N.,Sivakumar, Mathirajan, Management Research Methodology, Pearson,
Reference Books:
1. Boyd, Westfall-Marketing Research,
2. Kothari, C.R., Research Methodology, New Age Interval Publishers, 2004
3. Paneerselvam, R. Research Methodology, PHI, New Delhi
4. D. K. Bhattacharya – Research Methodology – Excel Books
5. Business Research and Methods- Oxford
6. S.L. Gupta-Marketing Research-Excel
7. Easwaran & Singh- Marketing Research: Concepts, Practice and Cases – Oxford
8. Pati D., Marketing Research, Universities Press.
9. William MK Trochim, Research Methods, Biztantra.
RESEARCH LAB:
• Use of SPSS in Business Research
• Variables specification and Data Entry
• Descriptive Statistics
• Test of Significance of group differences
• Multivariate Analysis.
Text Book:1.George, Darren and Mallery Paul; -SPSS for Windows Step by step, Pearson
28
MPC 1011: HUMAN RESOURCE MANAGEMENT-II
Objective: The objective of this course is to sensitize students to the various facts of
managing people and to create an understanding of the various policies and practices of
human resource management.
Module-I (10 hrs.) Introduction to Compensation Management (Wages & Salary
concepts, components of wages, criteria of wage fixation, Job evaluation – Concept,
Methods , Methods of wage determination in India, wage differential, Methods of
payment, Broad- banding, Executive compensation, Incentive based pay system,
Emerging trends of compensation management in service & I.T industries.
Module-II (6 hrs.) Industrial Relations: Concept, values and scope, Approaches to
Industrial relations; Unitary, Pluralistic, Systems and Radical approaches, Industrial
Relation System, Role of State in IR, Role of State and Industrial relations.
Module-III (8 hrs.)Trade Unionism: Concept, function and structure, union registration and
recognition, Present Trade Unionism in India, Industrial Disputes: Concept, forms and
types, causes, procedure for settlement of disputes in India.
Module-IV (6hrs.)Collective Bargaining: Nature, scope and functions, Stages & Bargaining
Process, Theories of bargaining, Workers’ participation in Management: Concept, scope
and objectives, Workers’ participation in Indian Industries.
Text Books:
1. Venkat Ratnam C.S -Industrial Relation, Oxford.
2. Sinha,Sinha & Shekar, Industrial Relations, Trade union and Labour Legislation, Pearson.
Books for Reference:
1. Mamoria,Mamoria & Gankar,Dynamics of Industrial Relations in India,Himalaya.
2. Gary Dessler, Human Resource Mgt., Pearson/PHI
3. V.S.P. Rao , Human Resource Management, Excel Book
4. G.P.Sinha and P.R.V.sinha – Industrial Relations and Labour Legislation in India, Himalaya
5. P.L.Rao, Human Resource Management, Excel Books.
6. Baron – Strategic Human Resources : Framework for general Managers-John Wiley
7. S. C. Gupta – Text Book of International HRM – Macmillan
8. Greer – Strategic Human Resource Management – Pearson
9. Mamoria and mamoria – Dynamics of Industrial Relation , Himalaya Publishing
10. Venkat Ratnam. – Globalization and Labour Mgt. Relations, Sage Publications, New Delhi
11. Gerhat and Rynes, Compensation – Theory, evidence and strategic Implications, Response.
12. A.M. Sharma – Understanding Wage systems,Himalaya
13. A.M.Sharma – Industrial relations conceptual and legal framework,Himalaya
14. Arun Monnapa – Industrial Relation - TMH
15. B.R.Patil – Collective Bargaining
16. N.G.Nair & L. Nair, Personnel Management & Industrial Relations, S. Chand
17. Griffin & DeNisi, Human Resource Management, Biztantra.
29
MPC 1012: MARKETING MANAGEMENT – II
Objective : The course will help the students to formulate marketing strategy for the
corporate enterprise. It is also designed to serve as a terminal course for marketing
management for those students who would not like to opt for Marketing as an area of
specialization.
Module – I (8 hrs) Product:
Concepts of Product, Product Planning & Policy, New Product Development, Test
Marketing, Product Life Cycle, Product Mix Decisions, Branding, Packaging and
Labeling Decisions.(Case Study: Case study related to any topic of Unit-I)
Module – II (7 hrs) Price:
Objectives of Pricing, Pricing Policies, Pricing Methods, Managing Price Changes.
(Case Study: Case study related to any topic of Unit-II)
Module – III (6 hrs) Promotion:
Advertising, Sales Promotion, Personal Selling, Public Relations, Publicity and
Propaganda. (Case Study: Case study related to any topic of Unit-III)
Module – IV (9 hrs) Distribution:
Designing and managing Marketing Channels- selection, cooperation, Vertical and
Horizontal Integration, Channel Conflict Management, Value Analysis, Competitive
advantage, Physical Distribution System & Logistic Management. (Case Study: Case
study related to any topic of Unit-IV)
Text Books:
1 Kotler,Keller,Koshyjha, Marketing Management , Pearson Education.
2 Rajan Saxena, Marketing Management.,TMH
Reference Books:
1 Kotler & Armstrong, Principles of Marketing, Pearson/PHI
2 Solomon, Marketing Real People Real Choices, Pearson.
3 Arun Kumar, N Meenakshi, Marketing Management,VIKAS
4 V.S. Ramaswamy, Namkumari, A Text Book of Marketing Management, Macmillan
5 S.H.H.Kazmi, Marketing Management, Excel Books.
6 Adrian Palmer, Introduction to Marketing, Oxford Press
7 Sharad Kumar, A Text Book of Marketing Management.
8 Hunt, Shelby, Foundation of Marketing Theory, PHI
9 Srinivasan, Case Studies in Marketing-Indian Context-PHI.
10 Etzel & Others, Marketing: Concepts and Cases, TMH
11 Kerin & Others Marketing, 8th evaluation, TMH.
12 Kotler – A Framework for Marketing - Pearson
13 Sahwartz, Marketing-A Basic Approach., Hartcourt Brace Jovanovich, USA
14 Stanton, Fundamentals of Marketing, McGraw Hill
15 Sherlekar – Marketing management ,Himalaya.
16 Mukesh Pandey, Contemporary Indian Cases in Marketing, Biztantra.
30
MPC-1013: OPERATIONS MANAGEMENT-II
Objective: The course is designed to acquaint the students with decision making in
planning, scheduling and controlling of production and operation functions in both
manufacturing and services, productivity improvement in operations through layout
engineering and quality management.
Module-I New Product Planning: (12 hours)
New product design and development - Form design, Functional design, Production
design, Service design; Concurrent design, Reverse Engineering, Reliability; Interaction
between product design and process design, product life cycle and process life cycle;
Business process reengineering; Aggregate Planning: Relevant Costs; Evaluation of
Strategic Alternatives - Level Production, Chase Demand, Mixed Strategy
Module-II Inventory Management: (6 hours)
Concept of inventory with independent demand: Inventory cost structure
Deterministic inventory model - EOQ models, instantaneous receipt, delivery over a
period of time, Periodic review and continuous review inventory model; Principles of
Material Requirement Planning; Selective Inventory Control - ABC and other major
classification
Module-III Quality Management (6 hours)
Concept of quality; Quality of design, Conformance & performance; Cost of poor
process performance and quality. Statistical Quality Control - Process Control (X, R & P
chart), Product control-acceptance sampling and OC curve. Concept of TQM.
Module-IV Maintenance Management: (7 hours)
Importance of Maintenance; Major forms of Maintenance - Breakdown, Preventive,
Predictive and TPM (Total Productive Maintenance); Group & Individual Replacement-
Quantitative Analysis
Text books:
1. Chase, Jacobs, Aquilano, Agarwal, - “Operations Management”, TMH
2. Krajewski, Ritzman, Kansal - “Operations Management”, Pearson
Reference Books:
1. Aswathappa & Sridhar Bhat, “Production and Operations Management”, Himalaya
Publishing
2. Everette. Adam Jr., Ronald J. Ebert, “Production and Operations Management”, PHI /
Pearson
3. Buffa & Sarin, “Modern Production / Operations Management”, J.Wiley & Sons
4. Schroeder, “Operations Management”, McGraw Hill.
5. P. B. Mahapatra, Computer - Aided Production Management, PHI
6. Roberta S. Russell & Bernard W. Taylor III, “Operations Management”, Pearson/PHI.
7. S.N.Chary, Production and “Operations Management”, TMH
8. Bedi,Kanishka, “Productions and Operations Management”, Oxford
9. Kachru,- Productions and Operations Management , Excel.
10. Paneerselvam – Production and Operations Research, PHI.
31
MPC-1014: FINANCIAL MANAGEMENT II
Objectives: The purpose of this course is to acquaint the students with the process of
financial decision-making in the areas of profit allocation and short-term investment. It
also introduces the Indian financial system to the students.
Module I: Dividend policy (7 Hours)
Introduction, forms of dividend, stability of dividends, theories of dividend policy
(Relevance and irrevalance theories), determinants of dividend decision, implication of
bonus issue, rights issue, share split and buy back of shares.
Module II: Working capital management-I (8 Hours)
Concept, Significance, Operating cycle, Estimation, risk-return tradeoff, Determinants,
Working capital policies: Current asset policy and financing policy, working capital
financing: banking committee norms, Case analysis
Module III Working capital management-II (8 Hours)
Cash management: cash flow planning and control. Receivables management: credit
policy variables, credit decisions and use of NPV, monitoring and control of receivables,
Inventory management: Planning and control, Case analysis.
Module IV: Indian financial system (7 Hours)
Introduction, primary market: instruments, players, regulation and IPO, Secondary
market: Functions, listing procedure and advantages of listing and market indicators,
SEBI: organization and functions. Stock exchange and other financial intermediaries (in
brief)
Text Books:
1. Khan & Jain, Financial Management, Tata McGraw Hill.
2. I.M. Pandey, Financial Management, Vikas publishing.
Reference Books:
1. P.Chandra, Financial management, Tata McGraw Hill
2. Sathye – International financial management – John Wiley.
3. Sharma and Gupta- Financial Management-kalyani Publishers
4. S. K. Gupta and N. Agarwal- Financial Services- kalyani Publishers
5. H. Bhattacharya, Working capital management, Pearson.
6. M.Y. Khan , Indian financial system, Tata McGraw Hill.
7. V.K. Bhalla, Working capital management, Anmol publication
8. Mishkin- Financial Markets and Institutions, Pearson.
9. Fabozzi- Foundations of Financial Markets and Institutions, Pearson.
10. Rajesh Kothari – Contemporary Financial Management – Macmillan
32
PCS-1002: MANAGEMENT INFORMATION SYSTEMS (3-0-0)
Objective: The objective of this course is to familiarize the students with the management
information system in the business world.
Module I (8 hrs)
Fundamentals of Information Systems, Systems approach to Problem Solving, Developing IS
Solutions, Case studies.
Module II (8 hrs)
Corporate Databases: Data Organization, Data Arrangement and Access, Creating the Database,
Database Management, DBMS Components, Data Models, Data Security. Case studies.
Module III (8 hrs)
Transaction Processing System, Decision Support System, Executive Information Systems,
Expert Systems, Information Systems in Marketing, Manufacturing, HRM, Accounting and
Finance. Case studies.
Module IV (6 hrs)
Information Resource Management, Planning, Implementing & Controlling Information
Systems, Computer Crimes, Security, Privacy, Ethics & Social issues. Case studies.
Text Books:
1. Management Information Systems, O’Brein & Marakas, TMH Publication.
2. Management Information Systems, Effy OZ, Thomson Publication.
Reference Books:
1. Management Information Systems, Laudon, Pearson Education/PHI.
2. Management Information Systems, Davis & Olson, TMH Publication.
3. Management Information Systems- Strategy and Action, Parker, C.S.
4. Management Information System : Managing the Digital Firm, Laudon, Pearson.
5. Management Information System, Jaiswal & Mital, Oxford University Press.
6. Management Information System, Arora and Bhatia, Excel.
7. Information Systems: Foundation of E-Business, Alter, Pearson.
8. A.K. Gupta, Management Information Systems, S. Chand.
9. GV Satyasekhar, Management Information System, Excel
PCS-2902: MANAGEMENT INFORMATION SYSTEMS LAB. (0-0-3)
MS Access: Introduction, A business example, basics for creating an Access database including
tables with data, queries to retrieve data, forms to enter data and reports to display and
summarize data.
33
HSS-1903: PERSONALITY GROWTH LAB (1st Year)
Objective: This is an extra-syllabic component of the MBA programme, central to the
individual pursuing this course for a future managerial position in the corporate world.
This involves identification and re-identification of a self in both space and time making
allowances for the situational dynamics under the pressure of formal and structural
changes in society and Government from time to time: For a static human condition is
experientially illogical. Hence, personality of an individual is not a mask but an
expressive face that changes contours and eye-focus, redefining the individual’s vision
of reality. This flexibility of response to his space time is reflected in the individuals’
choice of words, gestures, expressions and particularly in the rhythm of his speech,
action or/and writing, also in his inter personal relationship. Therefore the following
aspects are seminal to a personality, which believes in goal-setting and accomplishment
without any interference from his private and personal space-time.:
Trimester-I: Primary Consciousness:
Self Analysis, Actions and Intentions, Thoughts and Feelings, Perceptions and
Memories, Location, Attitude and stane
Trimester-II: Rising above the primary consciousness to an objective level of
consciousness:
Perceptual Experience, Goal Orientation-Goal Setting, Goal Realization and Self
Motivation, Decision Making Skill, Leadership Skill, Crisis Management Skills, Team
Building.
Trimester-III: The Maskless Personality:
The ‘no-subject’ or ‘no-ownership’ view of the self, Developing the all-inclusive self
(Particularly in the corporate world), Emotional Equilibrium, Empathetic
Communication, Debating skills, Group Decision.
The Mythic pattern of Consciousness:
• Departure from self (Cartesian ego) to goal-realization or target achievement
• Fulfillment – Objectives, Corporate or otherwise, and
• Return to Self
• Identifying the self with the other and redefining personality-Role Playing
To achieve the above stated objectives the Personality Development Component will be spread
over two years. In the first year the following shall be emphasized:
• Types of personalities-Choleric, Phlegmatic Balanced
• Body language and verbal expressions-Finding Synchronicity
• Proper vocabulary and a workable knowledge of reality-local and universal
• Structure Modulation and Rhythm of speech and writing
• Manners and Morals-
• One to one communication (Conversation)
• One and Many Communication (Presentation)
• Arguing out a point relevant to the corporate situation (Discussion/debate
• Facing a panel (Interview)
34
• (Developing panache)
• Partying- reception and farewell
• Cultural refinement and etiquette
Books Recommended:
1. A course in listening and speaking (with CD) by V. Sashikaran et al, (Cambridge House,
India)
2. In Search of Excellence by Tom Peters & Robert H. Waterman Jr. Viva Books, Delhi
3. Lateral Thinking by De Bono, Penguins
4. Transforming your Workplace by Adryan Bell (University Press, Hyderabad).
5. Group discussion by Ravi Chopra (Radhika Publication, Delhi)
6. Andrew,J.DuBrin, Leadership-Research Findings, Practice & Skills, Biztantra.
For Advanced Reading
1. The Seat of the soul by Gary Zukav
2. The Sane Society by Eric fromm
3. The New Reality by Peter Drucker
4. The Chomsky Reader, Ed. James Peek (Panthem Books)
5. Powershift by Alvin Toffler
6. The Clash of Civilizations and the Remaking of World Order by Samuel Huntington.
7. The Proper Study of Mankind by Isaih Berlin.
35
SECOND YEAR SYLLABUS FOR
MBA PROGRAMME 4th Trimester
Code Subject Credit
MPC 2015 Cost and Management Accounting 3
MPC 2016 Strategic Management 3
MPC 2017 Summer Project Presentation 6
MAJOR
ELECTIVE
Three Papers of any One Major Group (Group
I to V)
9
MINOR
ELECTIVE
One Paper from a Group other than the Major
Group chosen.
3
Total 24
5th Trimester
Code Subject Credit
MPC 2018 Business Law 3
MAJOR
ELECTIVE
Two papers from the Major Group as chosen
in Fourth Trimester
6
MINOR
ELECTIVE
One paper from the same Minor Group
chosen in 4th Trimester
3
SECTORAL
ELECTIVE
One Paper from a Sectoral Group(*) 3
HSS-1904 Personality Growth Laboratory (#) 3
Total 18
6th Trimester
Code Subject Credit
MPC 2019 Business Ethics & Corporate Governance 3
MPC-2020 Economics Environment of Business 3
MAJOR
ELECTIVE
One paper from the same Major Group as
chosen in 4th Trimester.
3
SECTORAL
ELECTIVE
One paper from the same Sectoral Group as in
Fifth Trimester(*)
3
MPC 2021 Seminar Presentation and Comprehensive
Viva-voce (**)
6
Total 18
2nd Year Grand Credit Total (24 + 18 + 18) 60
* In lieu of Sectoral electives, a student may opt two papers in 5th & 6th Trimester from the
same Minor group chosen.
** Experts (from Industry or academician of eminence outside BPUT) to conduct the
Seminar paper evaluation and viva.
# The three credit hours mentioned against Personality Growth Laboratory should be
distributed among 4th & 5th Trimester of the 2nd year.
36
An External examiner shall be invited by the Principals of the respective colleges to evaluate a
candidate.
37
2ND YEAR MBA
Particulars 4th Trimester 5th Trimester 6th Trimester
Cost and Management Accounting Business Core Law Business Ethics & Corporate Govnc.
Strategic Management Economics Environment of Business
Consumer Behaviour Services Marketing Pharmaceutical Marketing or
Sales and Distribution Management Retail Management International Marketing or
Marketing Management
Product and Brand Management Advertising Management
Security Analysis and Portfolio Mgt. Financial Derivatives International Finance or
Financial Services Financial Institutions & Mkts. Corporate Tax Management or
Financial Management
Project Appraisals Merger & Acquisition
Human Resource Planning Training & Development Industrial Law or
Compensation Management Human Resource Development Cross Cultural and Global HRM or
Human Resources
Management Performance Management Organizational Change & Dev.
Manufacturing Planning and Control Material Management Project Planning and Control or
Supply Chain Management Service Operation Mgt. Management of Physical Assets
Operations Management
Quality Management
Decision Support Systems Object Oriented Prg. with Java Information Security & Risk Mgt. or
Prog. in C With Data Structures System Analysis & Design Electronic Commerce or
Major Electives (Choose one Group)
Systems and IT
Relational Database Mgt. System Software Engineering
Minor
Two Papers
One Paper from a Group other than
the Major Group
One Paper from the Group
chosen other than the Major
Group
Group-A: Mgt. of Travel Business Managing Hospitality Services
Group-B: Rural Resources & Dev. Rural Marketing
Sectoral
One Group to be chosen
(*)
Group-C: Banking Management Insurance Management
* In lieu of the Sectoral Group, A student may opt for 2 papers in 5th and 6th Trimester from the same Minor Group chosen by him/her.
38
ELECTIVES (Group-I to Group-V) &
Group-VI Sectoral Management
4TH TRIMESTER
Group-I Marketing Management
MPE 2011 Consumer Behaviour
MPE 2012 Sales and Distribution Management
MPE 2013 Product and Brand Management
Group-II Financial Management
MPE 2021 Security Analysis and Portfolio Management
MPE 2022 Financial Services
MPE 2023 Project Appraisals
Group-III Human Resources Management
MPE 2031 Human Resource Planning
MPE 2032 Compensation Management
MPE 2033 Performance Management
Group-IV Operations Management
MPE 2041 Manufacturing Planning and Control
MPE 2042 Supply Chain Management
MPE 2043 Quality Management
Group-V Systems and IT
MPE 2051 Decision Support Systems
MPE 2052 Programming in C With Data Structures
MPE 2053 Relational Database Management System
39
5TH TRIMESTER
Group-I Marketing Management
MPE 2014 Services Marketing
MPE 2015 Retail Management
Group-II Financial Management
MPE 2024 Financial Derivatives
MPE 2025 Financial Institutions and Financial Markets
Group-III Human Resources Management
MPE 2034 Training & Development
MPE 2035 Human Resource Development
Group-IV Operations Management
MPE 2044 Material Management
MPE 2045 Service Operation Management
Group-V Systems and IT
MPE 2054 Object Oriented Programming with Java
MPE 2055 System Analysis & Design
40
6TH TRIMESTER
Group-I Marketing Management
MPE-2016 Pharmaceutical Marketing
MPE 2017 International Marketing
MPE 2018 Advertisement Management
Group-II Financial Management
MPE 2026 International Finance
MPE 2027 Corporate Tax Management
MPE 2028 Mergers and Acquisitions
Group-III Human Resources Management
MPE 2036 Industrial Law
MPE 2037 Cross Cultural and Global Human Resource Management
MPE 2038 Organisation Change and Development
Group-IV Operations Management
MPE 2046 Project Planning and Control
MPE 2047 Management of Physical Assets
Group-V Systems and IT
MPE 2056 Information Security & Risk Management
MPE 2057 Electronic Commerce
MPE-2058 Software Engineering
41
Sectoral Management
(Group-VI)
GROUP: A
MPE 2071 Management of Travel Business
MPE 2072 Managing Hospitality Services
GROUP: B
MPE 2073 Rural Resources & Development
MPE 2074 Rural Marketing
GROUP: C
MPE 2075 Banking Management
MPE 2076 Insurance Management
42
TRIMESTER-IV
MPC 2015: COST AND MANAGEMENT ACCOUNTING (3-0-0)
Objective: The objective is to acquaint the students with cost and management accounting
system for effective discharge of managerial activity of prime importance.
Module – I : Introduction to Cost & Management Accounting - ( 5 hours)
Difference between Financial Accounting, Cost Accounting & Management Accounting,
and their Scopes, Role of Management Accountant in Decision Making, Variable Cost &
Fixed Cost, Segregation of cost into variable and fixed cost.
Module – II : Cost Determination & Analysis ( 10 hrs)
Statement of Cost : Total Cost & Unit Cost , Prime cost & Conversion Cost , Product
Cost & Period Cost, Preparation of Cost sheet. Cost Allocation, Allocation of Support
Costs & Common Costs. Marginal Costing, Break even analysis and CVP analysis,
Application of Marginal Costing in Managerial Decision Making. Relevant Cost for
Decision Making .
Module – III : Cost Accumulation System - ( 7 hrs)
Job Costing, Job Cost sheet, Profit determination of a Job, Contract Costing, Process
Costing: Process Accounts,( Equivalent process costing excluded), Joint Product & By –
Product.
Module – IV : Planning & Control Techniques - ( 8 hrs)
Responsibility Accounting: Meaning and objectives, Types of Responsibility Centers,
Variance Analysis: Evaluation of Cost & Sales Variances, Variance & Management
Control. Budgetary Control System: Flexible Budget, Master Budget, Business Decision
Cases.
Text Books:
1. Arora,M., - Cost and management accounting , Vikash
2. Horngren, Dafar & Foster, - Cost Accounting – A Managerial Emphasis, Pearson /PHI
Reference Books:
1. Khan & Jain , - Management Accounting – TMH
2. Dutta, M., Cost Accounting – Principles & Practice, Pearson
3. Jain & Narang , Cost Accounting – Principles & Practice – Kalyani
4. Ravi M. Kishore – Cost & Management Accounting Taxman
5. Jawahar Lal - Advanced Management Accounting , S. Chand
6. Nigam & Jain – Cost Accounting: Principles& Practices, PHI.
43
MPC-2016: STRATEGIC MANAGEMENT
Objectives: The objective of this course is to understand the nature and significance of
strategic management as a distinct field of scholarly study. Further it aims at developing an
understanding about strategic management processes and techniques and their impact on a firm
for intelligent decision-making.
Module 1: Basic Concept (7 hours)
Concept, Components – Purpose, Vision, Mission, Objectives, Goals, Policies and Programme
strategies, Stimulus for strategy, Mintzberg’s Model, Strategic Management Process, Benefits of
Strategic Management.
Module II: Company Resources and Capabilities (8 hours)
Environmental Scanning, Competition analysis, Porter’s Approach, Strategic groups, Types of
Strategies, Value chain analysis.
Module III: Strategy Choice and Formulation (8 hours)
Business Strategy, Strategic factors analysis summary (SFAS), Generic competitive strategies,
Corporate Strategy, Strategic alliances, Directional strategy, Growth, Stability, TOWS Matrix,
Hofer’s analysis, BCG, GEC Analysis.
Module IV: Strategy Evaluation & Control (7 hours)
Nature, Importance, Participants, Barriers in evaluation, Requirements for effective evaluation,
Strategic Control , Premise Control, Implementation Control, Strategic surveillance, Special
alert control, Techniques of strategic evaluation and control – Strategic Momentum Control and
Strategic leap control, Balance scorecard evaluation.
Text Books:
1. Srinivasan R., Strategic Management – The Indian Context, PHI.
2. Kazmi Azhar, Business Policy and Strategic Management, Tata McGraw-Hill- 2nd Edition.
Reference Books:
1. Wheelen T.L./Hunger J.David – Essential of Strategic Management ,PHI.
2. Wheelen, Rangarajan- Concepts in Strategic Management and Business Policy- Pearson
3. Hamel G. and Prahalad C.K., Competing for future, HBS Press
4. Thompson A. and Strickland A., Strategic Management, Tata McGraw Hill
5. Hitt. M.I. and Ho Skinssan, R.E. Strategic Management, Thompson Asia
6. Gupta, gollakota and srinivasan; Business Policy and strategic management, PHI.
7. VSP Rao, V Harikrishna - Strategic Management – Excel
8. U. C. Mathur – Text Book of Strategic Management – Macmillan
9. Kachru, Strategic Management, Excel Books.
10. Karne, Mathai- Global Strategic Management- Oxford
11. C. M. Sontaki- Strategic Management- Kalayani Publishers
12. Porter M, Competitive Strategy, Free Press
13. Porter M, Competitive Advantages of Nation, Mcmillan
14. Fitzroy - Strategic Management : Creating value in Turbulent Times – John Wiley.
15. Subba Rao – Business policy and Strategy Management , Himalaya
16. Cherunilam - Strategic management, Himalaya.
17. Ghosh P.K. – Strategic Planning & Management – Sultan Chand & Sons.
18. David F.R. – Strategic Management – Concepts & Cases – 11th – PHI.
19. Hill & Jones, Strategic Management, An Integrated Approach, Biztantra.
44
TRIMESTER-V
MPC-2018: BUSINESS LAW
Objective : To offer students a first hand exposure to the legal aspects of business, so as to
enable them to face the real-life world with a positive mind-set.
Module – I (9 Hours) Law Of Contract:
Contract Act: Offer and Acceptance, Consideration, Free consent, Legality of object and
consideration, Performance and Discharge of contract, quasi contract, Contract of
Guarantee, Bailment (rights and duties of bailor and bailee), Agency (various modes of
creating agency, rights and duties of agents and principal).
Module – II (6 Hours) Law of Sales :
Sale of Goods Act: Sale and Agreement to sell, Conditions and Warrantees, Transfer of
property, Finder of goods. Performance of contract of sale, Rights of an unpaid seller.
Module – III (6 Hours) Economic Laws :
Competition Act 2002: Definition, Prohibition and regulation of combinations, Duties,
Powers and Functions of Competition Commission, Penalties, unfair trade practices
Consumer Protection Act 1986.
Module – IV (9 Hours) Company Law :
Salient Features of Companies, Classification and Formation of Companies,
Memorandum and Articles of Association, Doctrine of Indoor Management,
Appointment of Directors, Meetings of Directors & Shareholders of Companies.
Text Books:
1. S.S.Gulson, Marcantile Law, Excel Books.
2. N.D. Kapoor – Business Law, Sultan Chand & Sons
Reference Books:
1. M.C. Kuchhal - Business Law, Vikas Publishing House Pvt. Ltd
2. Bulchandani - Business Law for Management, Himalaya Publishing House
3. Palle Krishna Rao- WTO Text & Cases, PSG, Excel Books
4. Baindridge – Introduction to Computer Law – Pearson
5. A. Pathak - Legal Aspects of Business, Tata-McGraw Hill Co. Ltd
6. Pillai and Bhagabati- Business Law, S.Chand & Co.
7. Billai & Bagavathi, Business Law, S. Chand.
8. P.K. Goel, Business Law for Managers, Biztantra.
45
TRIMESTER-VI
MPC-2019: BUSINESS ETHICS AND CORPORATE GOVERNANCE
Objectives: To orient students into the ethical orientation in various functional areas of
management decision making.
Module – I (10 hrs) Ethics in Business:
Ethical Theories and Approaches – Teleological, Deontological, Virtue and system development
theories; Conflict between moral demands and interest and Ethics in work. Ethical Aspects in
Marketing ,Finance, HRM and Ethics in Global Business .
Module – II (6 hrs) Corporate Governance:
What is Corporate Governance – Definition, Market model of governance, OECD emphasis,
issues in corporate governance, need for and importance of corporate governance and benefits
of good governance to companies.
Module – III (7 hrs) Role Players:
Role of Board of Directors, Role of auditors, SEBI and Government. Growth of Corporate
governance in India.
Module – IV (7 hrs) Business Ethics and Corporate Governance :
Introduction , Importance and need for Business Ethics in Indian Context, roots of unethical
behavior and issues, Corporate governance ethics, How ethics can make corporate governance
more meaning full.
Text Books:
1. Fernando A.C - Corporate Governance : Principles, Policies and Practices – Pearson
2. Murty CSV – Business Ethics : Himalaya
Reference Books:
1 Velasquez – Business Ethics: Concepts and cases – Pearson/PHI
2 Hartman - Perspectives in Business Ethics, Tata-McGraw Hill Publishing
Company, New Delhi
3 S.K. Chakraborty - Management by Values, Oxford University press, New Delhi
4 Christians – Media Ethics : Cases and Moral Resoning – Pearson
5 B.P.Banerjee, Foundation of Ethics in Management, Excel Books.
6 Satish Modh – Ethical Management – Macmillan
7 Boatright – Ethics and the conduct of Business – Pearson
8 Singh - Corporate Governance, Excel Books, New Delhi
9 J.A.Petrik and J.F. Quinn - Management Ethics, Response.
10 S.K. Chakraborty - Ethics in Management, Oxford University press, New Delhi
11 Solomons – Corporate Governance and Accountability – John Wiley
12 Kesho Prasad – Corporate Governance, PHI.
13 Bajaj & Agrawal, Business Ethics-An India Perspective, Biztantra
14 S.Parthasarathy, Corporate Governance, Biztantra.
46
MPC-2020: ECONOMIC ENVIRONMENT OF BUSINESS
Objectives: A sound understanding of economic environment is essential for the long term
success of any business. In a fast changing and dynamic environment of today, it is essential for
students to relate the factors (internal/external) and gain better exposure in view of the changes.
Module I (8 hours) Economic environment:
Nature of Economic Environment, Economic factors, Strategies for corporate growth, basic
economic system, Objectives and assessment of Indian economic planning, National Income
and Per capita income, Population, New economic policy – Liberalization, Privatization,
Globalization Stabilization.
Module-II (7 hours) Global environment:
Nature, why do companies go global, Manifestations of globalization, Benefits from MNCs,
Strategies in Globalization, Functions of WTO, GATT, GATS, and Implication for India.
Module III (7 hours) Investment environment:
Capital market, capital market institutions, Stock Indices, Convertibility – current and capital
account, Foreign investment, its need, implications, Destination India.
Module IV (8 hours) Social-Cultural environment:
Nature of culture and impact of culture on business; ecology considerations including pollution,
de-forestation, vehicular traffic, sustainable development, consumerism and rural development,
social audit.
Text Books:
1. Aswathappa, K., Business Environment and Strategic Management, HPH
2. Paul, Justin-Business Environment, Tata McGraw Hill Company.
Reference Books:
1. Shaikh, Salim, Business Environment, Pearson, New Delhi.
2. Adhikari, M., Economic Environment of Business, Sultan Chand
3. Mittal, V., Business Environment, Excel Books.
4. Misra & Puri, Economic Environment of Business, Himalaya Publishing House.
5. Agrawal, R., Business Environment, Excel Books.
6. Shaikh Saleem, Business Environment, Pearson.
7. Misra & Puri, Economic Environment of Business, Himalaya Publishing House
8. Agarwal, R., Business Environment, Excel Books.
9. Sundaram and Black, International Business Environment, Pearson
10. Bedi, Business Environment, Excel Books
11. Oberoi, N.K., Environmental Management, Excel Books.
12. Cherunilam, Francis –Business Environment, Himalaya Publishing House.
13. Sundaram & Black – The International Business Environment: Text & Cases, PHI.
14. H.L. Ahuja, Economic Environment of Business-Macroeconomic Analysis, S.Chand.
47
HSS-1904: PERSONALITY GROWTH LAB (2nd Year)
Objective: This is an extra-syllabic component of the MBA programme, central to the individual
pursuing this course for a future managerial position in the corporate world. The
involves identification and re-identification of a self in both space and time making
allowances for the situational dynamics under the pressure of formal and structural
changes in society and government from time to time: For a static human condition is
experientially illogical. Hence, personality of an individual is not a mask but an
expressive face that changes contours and eye-focus, redefining the individual’s vision
of reality. This flexibility of response to his space time is reflected in the individuals’
choice of words, gestures, expressions and particularly in the rhythm of his speech,
action or/and writing. Also in his inter personal relationship. Therefore the following
aspects are seminal to a personality, which believes in goal-setting and accomplishment
without any interference from his private and personal space-time:
Trimester-IV: Felicity Articulateness:
Facility of expression stemming from clarity of thought, Unity of Thought-Speech-
Action, Negotiation Skills, Presentation Techniques, Telephonic Conversation,
Preparing CV, One to one discussion / consultation, Facing an Interview and
Interviewing Skills, Job Interviews + Taking an Interview
Trimester-V
• Panel discussion-monitored / anchored, Group discussions with a leader or
controlling authority, Open forum-discussions, Presentations at a Seminar / AGM
etc., Stress Management, Effective Selling Techniques.
• Facing an irate mob, Crisis Management, Event management, Taking a Press
Conference, Power Etiquette, Wit & Humour.
To achieve the above stated objectives the Personality Development Component will be spread
over two years. In the second year the following shall be emphasized:
Second year
• One to one discussion / consultation /
• Job Interviews + Taking an Interview
• TV Interview
• Panel discussion-monitored / anchored
• Group discussions with a leader or controlling authority
• Open forum-discussions
• Presentations at a Seminar / AGM etc.
• Facing an irate mob
• Crisis Management
• Event management
• Taking a Press Conference
48
Books Recommended:
1. A course in listening and speaking (with CD) by V. Sashikaran et al, (Cambridge House,
India)
2. In Search of Excellence by Tom Peters & Robert H. Waterman Jr. Viva Books, Delhi
3. Lateral Thinking by De Bono, Penguins
4. Transforming your Workplace by Adryan Bell (University Press, Hyderabad).
5. Group discussion by Ravi Chopra (Radhika Publication, Delhi)
For Advanced Reading
1. The Seat of the soul by Gary Zukav
2. The Sane Society by Eric fromm
3. The New Reality by Peter Drucker
4. The Chomsky Reader, Ed. James Peek (Panthem Books)
5. Powershift by Alvin Toffler
6. The Clash of Civilizations and the Remaking of World Order by Samuel Huntington.
7. The Proper Study of Mankind by Isaih Berlin.
49
E L E C T I V E S
Marketing Management
Trimester-IV:
MPE 2011 Consumer Behaviour (CB)
MPE 2012 Sales & Distribution Management (SDM)
MPE 2013 Product & Brand Management (PBM)
Trimester-V:
MPE 2014 Service Marketing (SM)
MPE 2015 Retail Management (RM)
Trimester-VI:
MPE 2016 Pharmaceutical Marketing (PM)
MPE 2017 International Marketing (IM)
MPE 2018 Advertising Management (AM)
50
MPE 2011 CONSUMER BEHAVIOUR
Objective: The basic objective of this course is to develop and understanding about the
consumer decision-making process and its applications in marketing function of firms
Module – I (8Hrs) Nature and scope of consumer behavior, the application of consumer
behavior principles to strategic marketing., Consumer Decision Making: four
views of consumer decision making- Economic man, Cognitive man, Emotional
man, Passive man Consumer Decision process, Factors influencing consumer
decision making process, Comprehensive models of consumer decision making:
Nicosia Model, Howard-Sheth model, Engel-Kollat-Blackwell model Sheth’s
Family decision making model.
Module – II (6Hrs) Individual determinants of behavior: Personality, perception, Attitudes
(Structural models of attitudes: Tri-component attitude model, multi attribute
model, the measurement of attitudes-scaling techniques and projective
techniques), learning and motivation
Module–III(10Hrs) Group influence (the influence of Culture & sub culture, Characteristics of
Culture, The measurement of culture), Social Class: The measurement of social
class, reference group and family, Family life Cycle (FLC), Lifestyle profiles of
the social class(AIO & VALS), Consumer Psychographics: Constructing a
psychographic inventory, application of psychographic analysis, Opinion
Leadership Process : Measurement of opinion leadership.
Module – IV (6 Hrs) Consumer Research, Diffusion of Innovations: The diffusion process, the
adoption process, A profile of the consumer innovator. Consumer Behavior
Applications for Profit and Not - For - Profit organization.
Text Books:
1. Leon G. Schiffman & Leslie Lazar Kanuk: Consumer Behavior, Pearson PHI.
2. Batra & Kazmi, Consumer Behavior, Excel Books.
Reference Books:
1. Hawkins, Best & Concy, Consumer Behaviour, Tata McGraw Hill.
2. Peter. D. Bennett Harold H. Kassarjian: Consumer Behaviour (PHI).
3. Srivastava, Khandoi, Consumer Behaviour, Galgotia publications.
4. M.S.Raju & Dominique. Xardel, Consumer Behaviour, Vikas Publications.
5. Loudon & Della Bitta, Consumer Behavior, Tata McGraw Hill,
6. Soloman, Consumer Behaviour: Buying, Having and Being, Pearson / PHI.
7. Kardes, F.R. Consumer Behaviour and managerial Decision making, Pearson
8. Nair – Consumer Behaviour and Marketing Research , Himalaya.
9. H.Assael, Consumer Behavior, Biztantra.
10. Jain & Bhatt, Consumer Behaviour, S. Chand.
11. Alok,Sinha & Sharma, Customer Relationship Management, Biztantra.
51
MPE 2012 SALES AND DISTRIBUTION MANAGEMENT
Objective: The purpose of this paper is to acquaint the students with the concepts in
developing a sound sales and distribution policy in organizing and managing sales force
and marketing channels.
Module – I (6 Hrs) Introduction:
Definition, objectives, Functions and classification of Sales Management, Selling under
the Marketing concept, Interdependence of Salesmanship and Advertising. The Sales
Organisation: Purpose, principles and policies of sales organisation, setting up of the
sales organisation, typical sales organisation structure, planning of the selling factors.
Module – II (10 Hrs)Sales Forecasting
Sales strategies and policies determining the size of the sales force, sales territories,
routing and scheduling, controlling the selling effort sales budget and budgeting
procedures quota setting and administration.
Management of sales force : Personnel problems of sales management, recruiting and
selecting, training and development, motivating salesman, sales meetings and contests,
compensating sales personnel, evaluation and supervising salesmen.
Module – III (7 Hrs) Distribution:
Design of Distribution Channel, Management of Channels and Co-operation, Conflict
and Competition, Vertical and Horizontal Marketing Systems. Wholesaler, Retailing and
Retailer Marketing Decisions.
Module – IV (7 Hrs) Physical Distribution :
Objectives, Order Processing, Warehousing Inventory, Transportation, Organising for
Physical Distribution, Emerging trends in Distribution : Supply Chain management
Text Books :
1. Still, Cundiff & Govoni, - Sales Management: Decision Strategies & Cases, Pearson/PHI.
2. Panda & Sahdev,- Sales and Distribution Management, Oxford University Press.
Reference Books:
1. Acharya and Govekar, Marketing and Sales Management, Bombay: Himalaya Publishing House.
2. Ballou – Business Logistics / Supply Chain Management- Pearson
3. Blanchard-Logistics Engineering and Management- Pearson
4. Chopra – Supply Chain Management – Pearson
5. Coughlal etc., Marketing Channels, PHI
6. Coughlan, _Marketing Channels- Pearson
7. D. K. Agarwal – Text book of Logistics and Supply Chain Management- Macmillan
8. Havaldar & Cavale – Sales and Distribution Management,
9. Jobber – Selling and Sales Management-Pearson
10. Johnson, Kurtz and Schedving - Sales Management, Concept Practice and Cases.
11. Kapoor & Konshal, Basics of Distribution Management, PHI
12. Lobo - Sales Distribution Management, Global Business Press, New Delhi.
13. Ramneek Kapoor – Fundamentals of Sales Management – Macmillan
14. Rustom S. Davar, Sohrab R. Davar, Salesmanship and publicity, Vikas Publishing House, New Delhi.
15. S.L. Gupta, Sales and Distribution management, Excel Books
16. Stern & El-Ansary, Marketing Channels, Pearson.
17. Venugopal, Marketing Channel management, Sage
18. Watuba, Thomas R., Sales Management - Texts and Cases, Business Publication Inc.
19. Dasgupta, V.- Sales Management : Indian Perspective, PHI.
52
MPE 2013 PRODUCT AND BRAND MANAGEMENT
Objective: The course is designed to familiarize the students with the concepts of product
development strategies in both the conventional product types and the hightechdot.
com types. It also intends to delve into the areas of branding exercises
and branding importance in creating brand equity.
Module–I (8 Hrs) Product: Basic concept, product planning and development: New Product
Development process, Research techniques used in the process, Product
development strategies: Idea generation, Concept testing, Concept
evaluation, Product testing, Pre-test Marketing and Test Marketing,
Launching strategies for new product.
Module–II (6 Hrs) Product lifecycle Management, Product Portfolio Analysis and
Management, Product line Management, Industrial Products and
Services, Consumer Products & Services(Durables & FMCG),
Marketing and Management of information products and services.
Module–III (8 Hrs) Branding: Concepts, functions, branding decisions, brand positioning &
extensions, brand prism (Joel Noel Kapferer), brand hierarchy, brand
rituals & culture.
Module–IV (8 Hrs) Brand leveraging strategies, Brand identity system, Brand valuation and
equity, Building strong brands in Indian and international contexts,
Importance of Branding in terms of product success, Strategic changes to
gain competitive advantage through branding, Failure of brands.
Text Books:
1. Varma Harsh. V, Brand Management, Excel Books.
2. Lehman Donald, winer Russell, Product Management, TMH
Reference Books:
1. YLR Moorthi, Brand Management, Vikas Publishing House Pvt. Ltd
2. David Aakers, Managing Brand Equity, New York; Free press.
3. Jean Noel Kapferer, Strategic Brand Management, New York: Free press.
4. Lynn B. Upshaw, Building Brand Identity.
5. David Aaker, Building Strong Brand.
6. Wheelright, Steven C. and Clark, Kim B, Revolutionizing Product Development
7. Kahn, New product planning, Sage
8. Tapan K. Panda- Branding-Paradigms and Prognostications-ICFAI University press
9. Keller Kevin, Strategic Brand Management, Pearson Education.
10. Sengupta Subroto, Brand Positioning, TMH
11. Chunawalla S.A., Product Management, Himalaya Publishing House
12. Gupta S.L - Brand Management, Himalaya
13. Mazumdar, Ramanuj, Product Management in India., PHI
14. R.K.Srivastav, product Management & New Product Development, Excel Books.
15. Debasis Pati- Branding concept and process- Macmillan
16. T. K. Panda-Building Brands in Indian Market-Excel
17. Choudhry.P.K, Gupta Ajay; Successful Promotions build Successful Brands, University
Press.
53
MPE 2014 SERVICES MARKETING
Objective : The course is desired to develop insights into emerging trends in the service
sector in a developing economy and deal with issues involved in management of
services on national basis.
Module – I (6 Hrs) Services marketing: Origin, growth and classification of services, the
emergence of Service Economy; Nature of Services, Goods and Services
Marketing; Marketing Challenges in service business, Marketing
framework for service business.
Module – II (8 Hrs) Service Product Development; The Service Encounter; The Service
Consumer Behaviour; Service Management Triangle, Service Vision and
Service Strategy, Service delivery, Service blueprint, servicescape .
Module –III (8 Hrs) Service Quality: Quality Issues and Quality Models (Gaps model,
SERVQUAL); Demand-supply Management; Advertising, Branding and
Packaging of Services, Pricing of services.
Module –IV (8 Hrs) Services failure, service recovery, Customer retention, Customer
Relationship management, Designing of service strategy, Concepts of
Marketing of financial services, tourism services, health services.
Text Books:
1. Lovelock, Writz, Chatterjee. - Services Marketing: People, Technology , Strategy,
Pearson Education, New Delhi
2. Rajendra Nargundkar, Services Marketing, Tata Mcgraw Hill
Reference Books:
1. P.Srinivasan, Services Marketing. PHI
2. Zeithaml, V. A and Bitner, M. J. Services Marketing. New York, McGraw Hill,
3. Bhattarcharjee, Services Marketing, Excel Books
4. Apte, Govind, Services Marketing, Oxford University Press.
5. Nargundkar – Service marketing , TMH.
6. Nimit & Monika Chowdhary, Text book of Marketing of Services: The Indian
Experience, MacMillan India Limited
7. Jha – Service Marketing , Himalaya.
8. Andersen & Kotler, Strategic marketing for Non Profit Organisations, PHI/Pearson
9. Kotler, Bowel & Makens, Marketing for Hospitality and Tourism, Pearson.
10. McDonald, Malcom and Payne, A Marketing Planning for Services, Butterworth,
Heinemann,
11. Verma, H. V. Marketing of Services, New Delhi, Global Business Press, 1993.
12. B.Balaji, Services Marketing and Management, S.Chand. Publications.
13. T K Panda- Customer Relationship Management in Service Industry-Excel
14. Zikmund : Customer Relationship Management, John Wiley & Sons.
15. Rama Mohana Rao, K., Services Marketing, Pearson Education
16. Newton M. P. Payne, A. The Essence of Services Marketing. New Delhi, Prentice Hall
of India
17. Ravi Sankar, Services Marketing, Excel Books.
18. B.Balaji, Services Marketing & Management, S. Chand.
19. Clow & Kurtz, Services Marketing, 2e, Biztantra.
54
MPE 2015 RETAIL MANAGEMENT
Objective: The course is designed to focus on the perspectives of manufacturers on retailers
and understanding of retail business. It is further aimed at throwing more light
on the practice of retailing for the students.
Module – I (8 Hrs) An introduction to the Retailing System. Retailing definition structure,
different formats; Franchising, Direct Marketing / Direct Selling -
Exclusive shops - Destination stores - Chain Stores - Discount Stores and
other current and emerging formats - Issues and options; Concepts in
retailing - Retailing mix
Module – II (8 Hrs) Social forces - Economic forces - Technological force - competitive
forces, Consumer purchase behaviour - Cultural and social group
influence on consumer purchase behaviour.
Module – III (8 Hrs) Retail store location - Traffic flow and analysis - population and its
mobility - exteriors and layout - Customer traffic flows and pattern -
Creative display; Merchandise Planning - Stock turns. Retail branding,
Store image management
Credit Management, Retail Pricing, Return on per sq. feet of space -
Retail promotions - Staying ahead of competition. CRM in retailing
Module – IV (6 Hrs) Supply Chain Management – Warehousing, Wholesaling and market
logistics, Role of IT in supply chain management; Retail Equity,
Technology in Retailing - Retailing through the Internet, Consumerism &
Ethics in retailing, Future of retailing.
Text Books:
1. Gilbert David, Retail Marketing Management, Pearson.
2. Bajaj, Tuli, Srivastava, Retail Management. Oxford University Press, New Delhi
Reference Books:
1. Berman Barry & Evans Joel R., Retail Management: A Strategic Approach,
Pearson./PHI
2. Levy, Michael & Barton A. Weitz, Retailing Management, TMH.
3. Pradhan Swapna, Retailing Management (Text & Cases), TMH
4. Philip Kotler, Principles of Marketing, Pearson Education
5. Ogden & Ogden – Integrated Retail Management, Biztantra.
6. Drake, Mary Francis, J. H. Spoone and H. Greenwald, Retail Fashion, Promotion,
Advertising, Macmillan, NY, 11992.
7. Diamond, Jay and Gerald Pintel, Retailing, Prentice Hall, NJ,
8. Morgenstein, Melvin and Harriat Strong, Modern Retailing, Prentice-Hall, NJ,
9. Zikmund : Customer Relationship Management, John Wiley & Sons.
55
MPE-2016 PHARMACEUTICAL MARKETING (3-0-0)
Objective: The course is designed to acquaint the students with a well defined and
comprehensive understanding of the pharma industry. Further the students
interested in making a career in Pharma area will be definitely benefited with
the scope of the course.
Module- I [8 hours]
Introduction to Pharmaceutical Marketing-Understanding the marketing environment,
many dimensions of the market, market segmentation theory. The served market
concept, Market opportunity Analysis, and strategic options. A brief history of Indian
Pharmaceutical Market, Bundle of Paradoxes.
Module- II [7 hours]
The Product- the Product and Augmented Product Concept, Product and Market Life
Cycles, Managing new product-NPD process, Product portfolio analysis, product
positioning and branding decisions, protection of International Patents and IPR.
Module – III [6 hours]
Price – Is price an element of Pharmaceutical Marketing Mix?, Bases for pricing
strategies, Psychological effects of Pricing, Price control.
Module – IV [9 hours]
Place And Promotion – The manufacturer, the Physician, the wholesaler, the retailer,
Pharmaceutical distribution channels. Trade United, NOC and LOC, AICOD physical
distribution., Promotion- Personal Selling, Super sales person, medical representatives’
role: Four key areas, Prescription – Studying prescribing behavior, prescription research.
Public relations in Pharma marketing, The principles of Medical advertising, CRM in
Pharma Marketing.
Text Books:
1. Subba Rao Chagasti, Pharmaceutical Marketing in India, Excel Books.
Reference Books:
1. Zikmund : Customer Relationship Management, John Wiley & Sons.
2. Ramaswamy, Naamkumari-Marketing Management I & II, MacMillan.
3. P. K. Rao- WTO-Excel books
4. Adrian Palmer, Introduction to Marketing, Theory and Practice, Oxford.
5. Ryder, Intellectual Property Law, Macmillan
6. Prabuddha Ganguly, Intellectual Property Rights, TMH
Notes: Institutes offering this course must ensure that executives from Pharma Industries be
involved in case analysis, seminars or guest lecture series on regular basis. All modules must
have a case analysis.
56
MPE 2017 INTERNATIONAL MARKETING
Objective: The basic objective of this course is to acquaint the students with environmental,
procedural, institutional and decisional aspects of international marketing.
Module – I (6 Hrs) Conceptual frame work of International Marketing: Basic differences
between domestic and International marketing International Marketing
Environment. EPRG frame work in International marketing, stages of
development into Global Marketing.
Module – II (6 Hrs) Indian Foreign Trade : Indian Trade Policy - Recent trends in India’s
Foreign trade - Export Assistance, Institutional Infrastructure for Export
Promotion in India.
Module – III (10 Hrs) Identification of Foreign Markets: Product Planning for Exports - Export
pricing - Market Entry and Overseas Distribution System - Promoting products
internationally.
Module – IV (8 Hrs) Overseas Market Research: Marketing Plan for Exports - New
Techniques in International Marketing, International subcontracting Joint
Ventures, Counter trade Arrangements, Multinationals. Exports finance, risk
export documents and procedure.
Text Books:
1. Joshi R.M, International Marketing, Oxford University Press.
2. Keegan - Global marketing management, Pearson./PHI
Reference Books:
1. Rathore & Rathore - International Marketing, Himalaya Publishing.
2. Vasudeva, International Marketing, Excel Books.
3. P. Sarvanavel, International Marketing, Himalaya Publishing, New Delhi.
4. Gitman, Global marketing, Pearson
5. Kotabe & Helseb, Global Marketing management, Willey.
6. Lee Kiefer & Carter Steeve, Global Marketing Management, Oxford Press.
7. Shenkar – International Business with Geodiscoveries-John Wiley
8. Kumar – International Market Research – Pearson
9. Palle Krishna rao – WTO, Excel
10. Rajagopal – International Marketing , Vikas
11. Ambler and Styles, A Silk Road to International Marketing, Pearson.
12. Srinivasan, International Marketing, PHI
13. Varney, International Marketing: Sultan Chand & Sons.
14. Albaum - International Marketing and Export management – Pearson
15. Onkvisit - International Marketing : Analysis and Strategy- Pearson/PHI.
16. D.N.Lascu, International Marketing, Biztantra.
57
MPE 2018 ADVERTISING MANAGEMENT
Objective: This paper will appraise the students of the concepts, techniques for developing
an effective advertising and sales promotion program.
Module – I ( 6 hrs) Introduction: Definition, objectives, Functions and classification of
advertising, Advertising Agency : Functions & structure of modern agency,
functions of the advertising department and advertising manager. Client –
Agency Relationship (CAR), Selection of agency.
Module-II (8 hrs) Advertising as communication: advertising versus other forms of mass
communication, planning the communication program, the communication mix,
building of advertising program: Creative strategy-Copy, message, advertising
appeals, AIDA concept Creation and production in advertising: TV commercials,
Radio Jingles, Print ads.
Module – III (8 hrs) Adverti | |