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Barkatullah University, BCA , Semester III
Posted Date: 19 Jul 2008 Resource Type: Articles/Knowledge Sharing Category: Syllabus
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Posted By: Lenin Member Level: Diamond
Rating:  Points: 3
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Paper Code 105 : BCA 104
BUSINESS COMMUNICATION
UNIT I
Introduction: Communication – Definition, Scope, Functions, Characteristics, Objectives and Process of Communication.
Essentials of good Communication – seven Cs of communication.
Importance of Feedback in Communication, Listening Skills.
UNIT II
Directions of Communication – Downward, Upward, Lateral, Diagonal Communication.
Types of Communication – Verbal and Non-verbal Communication, Negotiating Skills, Types of Media – Interpersonal, Group & Mass Media, Verbal Communication – Oral and Written.
Channels of Communication — Formal and Informal/ Grapevine Communication.
UNIT III
Non –Verbal Communication – Sign language, Para language, Body language/ Kinesics. Proxemics, Barriers to Communication.
Speeches – Characteristics, Composition of Speech, Tips on Effective Speech.
Interviews – Concept, Objectives, Types, Techniques, Process of Interview, guidelines for an interviewer and interviewee. Group Discussions, Conference.
UNIT IV
Business Letters – Concept, importance, types, essentials of an effective business letters, layout of a business letter. Letters regarding Enquiries, Replies, Orders, Credit and Reference, Dunning letters, Sales letters, Circular letters.
Business Etiquette – Self Introduction, Interpersonal business, managing customer care, Conduct of Behavior, good business manners. Legal aspects of Communication.
UNIT V
Official Correspondence – Meaning, Procedure, Characteristics, Kinds of official letters, Application for jobs, Resume writing.
Report Writing – Importance, Types of Business reports, Layout and Essential requirements of good report writing.
Modern Techniques of Communication—fax, E-Mail, Video Conferencing.
Text Books:
1. Business Communication – M K Sehgal, Vandana Khetarpal.
2. Business Communication – K K Sinha.
References: -
1. Business Communication- Sahitya Bhawan Publication.
2. Business Communication by Virendra Kumar.
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