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Pondicherry University MBA 1st year Syllabus RESEARCH METHODOLOGY
Posted Date: 21 Jul 2008 Resource Type: News/Announcements Category: Education
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Posted By: bharath sudar Member Level: Platinum
Rating:  Points: 2
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UNIT -I
INTRODUCTION : Definition of Research, Qualities of Researcher, Components of Research Problem, Various Steps in Scientific Research, Types of Research; Hypotheses Research Purposes - Research Design - Survey Research - Case Study Research.
UNIT-II
DATA COLLECTION: - Sources of Data: Primary Data, Secondary Data; Procedure Questionnaire - Sampling Merits and Demerits - Experiments - Kinds - Procedure; Control Observation - Merits - Demerits - Kinds - Procedure - Sampling Errors - Type-I Error ¬Type-II Error.
UNIT-III
STATISTICAL ANALYSIS: Introduction to Statistics - Probability Theories ¬Conditional Probability, Poisson Distribution, Binomial Distribution and Properties of Normal Distributions, Point and Interval Estimates of Means and Proportions; Hypothesis Tests, One Sample Test - Two Sample Tests / Chi-Square Test, Association of Attributes - t¬Test - Standard deviation - Co-efficient of variations - Index Number, Time Series Analysis, Decision Tree.
UNIT -IV
STATISTICAL APPLICATIONS: Correlation and Regression Analysis - Analysis of Variance, Completely Randomized Design, Randomized Complete Block Design, Latin Square Design - Partial and Multiple Correlation - Discriminate Analysis - Cluster Analysis - Factor Analysis and Conjoint Analysis - Multifactor Evaluation, Two-factor Evaluation Approaches.
UNIT - V
RESEARCH REPORTS: Structure and Components of Research Report, Types of Report, Good Research Report, Pictures and Graphs, Introduction to SPSS.
REFERENCES
1. Wilkinson & Bhandarkar: METHODOLOGY AND TECHNIQUES OF SOCIAL RESEARCH.
2. Pauline Vyoung: SCIENTIFIC SOCIAL SURVEYS AND RESEARCH.
3. Panneerselvam, R., RESEARCH METHODOLOGY, Prentice Hall of India, New Delhi, 2004.
4. Kothari: RESEARCH METHODOLOGY.
5. Festinger. L & D. Katz: RESEARCH METHODS IN BEHA VIOURAL SCIENCE.
6. Sellitz, et al: RESEARCH METHODS IN SOCIAL RELATIONS.
For more details, visit http://www.pondiuni.org/DDE/mbasyllabus.html
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