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MG332 PRINCIPLES OF MARKETING AND MANAGEMENT
1. FORMS OF BUSINESS ORGANIZATIONS
Sole Proprietorship, Partnership, Company-Public and Private Sector Enterprises. Principles of Management – Evolution of Management Function of a Manager.
2. FUNCTION OF MANAGEMENT
Planning – Nature and purpose – Types of Plans- Objectives, Policies, Procedures, Rules, Strategies, Programmes, Projects.
3. STAFFING
Selection – Recruitment Process – Decision Making Process – Types of Decisions Directing – Leadership, Motivation, Communication. Controlling – Processes, Techniques Budgetary and non-Budgetary.
4. FINANCIAL MANAGEMENT
Short tern and long term sources of Funds – Financing decision – investment decision – investment decision – introduction to financial statement – Production Management – Planning and scheduling purchasing inventory control.
5. MARKETING MANAGEMENT
Introduction to marketing Mix – Product, Pricing, Promotion and Place. Personnel management – performance appraisal. Conflict – Identification and Resolution Training and development. Introduction to total quality Management, quality circles.
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| Author: Bala 08 Dec 2007 | Member Level: Diamond Points : 1 |
REFERENCES:
1. Nauhria R.N. and Rajnish Prakash, “ Management and Systems”, New Delhi Wheeler Publishing, 1995.
2. Koontz, Essential of Management, McGraw-Hill, 1995.
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