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JNTU IV Year B.TECH. BIO-TECHNOLOGY I-Semester syllabus
Posted Date: 12 Aug 2008 Resource Type: Articles/Knowledge Sharing Category: Syllabus
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Posted By: sunil Member Level: Diamond
Rating:  Points: 2
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CREATIVITY, INNOVATION AND PRODUCT DEVELOPMENT
(Elective - II)
UNIT I INTRODUCTION
The process of technological innovation, factors contributing to successful technological innovation
UNIT II CREATIVITY
The need for creativity and innovation, creativity ‘and problem solving, brain storming- different techniques.
UNIT III PROJECT SELECTION AND EVALUATION
Collection of ideas and purpose of project.- Selection criteria - screening ideas for new products (evaluation techniques).
UNIT IV NEW PRODUCT DEVELOPMENT
Research and new product development Patents - patent search
UNIT V: PATENT LAWS
Patent laws International code for patents - Intellectual property rights (IPR).
UNIT VI NEW PRODUCT PLANNING I
Design of proto type - testing - quality standards
UNIT VII NEW PRODUCT PLANNING II
Marketing research - introducing new products. GMP
UNIT VIII LABORATORY
Creative design - Model Preparation - Testing – cost – evaluation, Patent application- GLP.
TEXT BOOKS
1. HARRY B.WATTON - New Product Planning. Prentice-Hall Inc. 1992.
2. P.N.KHANDWALLA - Fourth Eye (Excellence through Creativity) - Wheeler
Publishing, Allahabad, 1992.
REFERENCES
1. HARRY NYSTROM - Creativity and innovation -John Wiley & Sons, 1979.
2. BRAIN TWISS, Managing technological innovation, Pitman Publishing Ltd,
1992.
3. I.P.R. Bulletins. TIFAC, New Delhi, 1997
For more details, visit Http://jntu.ac.in/dap/syl.html
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