Objectives: To make a student familiar with the mechanism of conducting
business transactions through electronic media.
Learning Outcomes: After completing this course, a student is expected
to be able to
explain various components of e-commerce,
understand the dynamics of e-commerce,
appreciate the Internet technology and its utility in commercial activities,
understand the methodology of online business dealings using e-commerce
Marks :100 Teaching Hrs
Unit 1. Overview of Electronic Commerce (EC) (12 )
Concept, features, and functions of e-commerce, e-commerce practices
v/s traditional practices, scope and limitations of e-commerce, e-commerce
Unit 2 .Fundamental of e-commerce. (12)
Definition and types of e-commerce: B2B, B2C, C2C, and P2P, B2B
service provider, e-distributor, procurement and just-in-time delivery.
Unit 3. Infrastructure. (12)
Internet and its role in e-commerce, procedure of registering Internet
domain, establishing connectivity to Internet, tools and services of Internet,
procedure of opening e-mail accounts on Internet.
Unit 4. E-Payment. (6)
Transactions through Internet, requirements of e-payment systems, functioning
of debit and credit cards, pre and post payment services.
Unit 5. Security of e-commerce. (6)
Setting up Internet security, maintaining secure information, encryption,
digital signature and other security measures.
Unit 1. E-Marketing. (10)
Marketplace v/s Marketspace, impact of e-commerce on market, marketing
issues in e-marketing, direct mrketing, one-to-one marketing.
Unit 2. E-Finance. (10)
Areas of e-financeing, e-banking, traditonal vs/ e-banking, trading v/s
e-trading, importance and advantages of e-trading, operational aspects
Unit 3. Digital economy. (10)
Major characteristics, economic rules, impact on trading and intermediaries,
impact on business precesses and functional areas in banking,
financial and insurance organizations.
Unit 4.E-Ticketing. (10)
Online booking systems, online booking procedure of railways, airlines,
tourist and religious places, hotels and entertainment industry.
Unit 5.E-Commerce in India. (8)
State of e-commerce in India, problems and opportunities in e-commerce
in India, legal issues, future of e-commerce.
1. Daniel Amor, E Business R(Evolution), Pearson Edude.
2. Krishnamurthy, E-Commerce Management, Vikas Publishing House.
3. David Whiteley, E-Commerce: Strategy, Technologies and Applications,
Tata McGraw Hill.
4. P. T. Joseph, E-Commerce: A managerial Perspectives, Tata McGraw Hill.
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