E-Commerce
Objectives: To make a student familiar with the mechanism of conducting
business transactions through electronic media.
Learning Outcomes: After completing this course, a student is expected
to be able to
explain various components of e-commerce,
understand the dynamics of e-commerce,
appreciate the Internet technology and its utility in commercial activities,
understand the methodology of online business dealings using e-commerce
infrastructure.
Marks :100 Teaching Hrs
First Term
Unit 1. Overview of Electronic Commerce (EC) (12 )
Concept, features, and functions of e-commerce, e-commerce practices
v/s traditional practices, scope and limitations of e-commerce, e-commerce
security.
Unit 2 .Fundamental of e-commerce. (12)
Definition and types of e-commerce: B2B, B2C, C2C, and P2P, B2B
service provider, e-distributor, procurement and just-in-time delivery.
Unit 3. Infrastructure. (12)
Internet and its role in e-commerce, procedure of registering Internet
domain, establishing connectivity to Internet, tools and services of Internet,
procedure of opening e-mail accounts on Internet.
Unit 4. E-Payment. (6)
Transactions through Internet, requirements of e-payment systems, functioning
of debit and credit cards, pre and post payment services.
Unit 5. Security of e-commerce. (6)
Setting up Internet security, maintaining secure information, encryption,
digital signature and other security measures.
Second Term
Unit 1. E-Marketing. (10)
Marketplace v/s Marketspace, impact of e-commerce on market, marketing
issues in e-marketing, direct mrketing, one-to-one marketing.
Unit 2. E-Finance. (10)
Areas of e-financeing, e-banking, traditonal vs/ e-banking, trading v/s
e-trading, importance and advantages of e-trading, operational aspects
of e-trading.
Unit 3. Digital economy. (10)
Major characteristics, economic rules, impact on trading and intermediaries,
impact on business precesses and functional areas in banking,
financial and insurance organizations.
Unit 4.E-Ticketing. (10)
Online booking systems, online booking procedure of railways, airlines,
tourist and religious places, hotels and entertainment industry.
Unit 5.E-Commerce in India. (8)
State of e-commerce in India, problems and opportunities in e-commerce
in India, legal issues, future of e-commerce.
Reference Books:
1. Daniel Amor, E Business R(Evolution), Pearson Edude.
2. Krishnamurthy, E-Commerce Management, Vikas Publishing House.
3. David Whiteley, E-Commerce: Strategy, Technologies and Applications,
Tata McGraw Hill.
4. P. T. Joseph, E-Commerce: A managerial Perspectives, Tata McGraw Hill.
Reference http://www.unipune.ernet.in/stud_info/Syllabi/Syllabus_2008.html
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