Syllabus of University of Pune F.Y.B.Com Vocational Course

ADVERTISING SALES PROMOTION AND SALES MANAGEMENT
Class: F. Y. B. Com
Paper II: Advertising
1. Concept of Advertising
Meaning and definition of advertising
Need for advertising
Importance of advertising
2. Role and Advantages of Advertising
Role of advertising in international economy
Advantages of advertising to the manufacturers, traders, customers, economy, society
etc.
Limitations of advertising.
3. Types of Advertising
Commercial
Non commercial
Institutional
Others
4. Setting of Advertising Objectives: Types of objectives.
5. Ad Creation
Component of advertisement.
Essentials of good ad layout
Appeals used in advertising
6. Advertising Budget
Meaning & Concept
Methods of budget
Factors affecting ad budget.
7. Career Avenues in Marketing and Advertising
8. Ethical Aspects in Sales Promotion and Advertising.
Along with this lab work following skills can be developed in the student.
1. Device exercise to be done as part of experiment.
2. Computer literacy (MS word, Power Point, Internet browsing, downloading etc.)
3. Technical and writing skill
4. Personality development related work.
They may select above listed experiment for adopting above skills

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Syllabus of University of Pune F.Y.B.Com Vocational Course - Paper II: Advertising

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