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SS 3-3: E-COMMERCE
Unit-I: Introduction: Meaning; E-Commerce, E-business and E-marketing; Evolution of E-commerce Vs. Traditional Commerce; Infrastructure for E-commerce-Internet and Web Technologies, Multimedia and Digital Video; Media Convergence; and On-line publishing.
Unit-II: E-commerce application: Supply Chain Management-Definition, Different Categories and Models of SCM, Elements of SCM; Procurement; On-line Marketing and Advertisement.
Unit-III: E-commerce: Business Models: Business To Business (B2B): Business To Consumer (B2C); Other Models – E-business Storefronts, Intermediary, Trust Intermediary, E-business Enablers and Infrastructure providers/Communities of Commerce.
Unit-IV: Electronic Data interchange and electronic payment: EDI – Meaning, EDI – Applications in Business; Types of E-payments-E-cash or Digital Cash, E-cheques, Credit Cards, Smart Cards, E-wallets and Debit Cards;
Unit-V: Electronic Security: E-security: E-security Issues – Hacking, Spoofing and Viruses; Network Security and Transaction Security; Security Measures – Firewall, Encryption and Digital Signature; Cyber Crimes and Cyber Laws-IT Act, 2000.
(Case Studies are Compulsory)
SUGGESTED BOOKS:
1. Parag Diwan: e-commerce, Excel Publishers.
2. Dennis-E-Commerce & the law of digital signatures, Oxford University Press.
3. Steve Hedley-Statutes on IT&E-Commerce, Oxford University Press.
4. Ravi Kalakota and Andrew B.Whinston: Electronic Commerce; A Manager’s Guide, Pearson Education, 2005.
5. Efrain Turban, Jae Lee Kavid King and H.Michael Chung: Electronic Commerce: A Managerial Perspective. Pearson Education, 2006.
6. Kenneth C.Laudon and Carol Guercio Traver: E-Commerce: Business. Technology. Society, Pearson Education, 2005.
7. C.S.V.Murthy, E-Commerce; Concept Models; Strategies, Himalaya Publishing House, 2004.
8. C.S.Rayudu, E-Commerce, E-Business, Himalaya Publishing House, 2004.
9. P.T.Joseph, S.J., E-Commerce: An Indian Perspectives; 2nd Edition, Prentice Hall of India, New Delhi.
For more details, visit http://www.nannayauniversity.info/courses.html
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