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STRATEGIC AND TECNOGOLOGICAL MANAGEMENT Sub Code : 08 JTT 153 IA Marks : 50 Hrs\Week : 04 Exam Hours : 03 Total Hrs : 60 Exam Marks : 100 Management information system - Introduction and background frame workinformation needed economics-system view - role of MIS on various levels - structure of MIS - information net work - system life cycle - data flow - decision trees. -10 Hrs Corporate strategy and planning - concept of frame work, corporate management, role, function skill. -11 Hrs Strategic analysis - cost dynamics - portfolio analysis – financial analysis Strategic choices: Alternating - diversification-mergers and acquisition implementation and evaluation of strategy. -12 Hrs Strategic management and leadership - role of leadership - process of leadership - line structure, styles. -6 Hrs Technology management - technology life cycle – transformation – alternatives – appropriate technology - technology change - technology transfer – models. -11 Hrs Technology absorption – assessment – evaluation - diffusion. -10 Hrs
REFERENCE BOOKS: 1. David G.B. - M. S. Concept ional foundation, Structure and development- McGra hill New York 2. Adair John skills of leadership - Gower Aldershot Haerle 3. Hill Charles WC and Ganalk K Jones Strategic Management - an integrated approach, Houghton Nihlin Boston.
QUESTION PAPER PATTERN: The student is expected to answer any five full questions out of 8 questions. All questions carry 20 marks each. Questions must be set covering the entire syllabus.
For more details, visit http://www.vtu.ac.in/
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