VTU-MBA Syllabus-BUSINESS RESEARCH METHODS




BUSINESS RESEARCH METHODS
Sub Code: 08MBA26 IA Marks: 50
No. of Lecture Hour/Week: 04 Exam Hours: 3 Hours
Total No. of Lecture Hours: 56 Exam Marks: 100
MODULE 1 (6 Hours)
Research – Meaning, types, criteria of good research, marketing research,
scientific approach to research in physical and management science,
limitations of applying scientific methods in business research problems,
ethical issues in business research.
MODULE 2 (4 Hours)
Business Research: An overview - Research process, problem formulation,
management problem v/s. research problem, Steps involved in preparing
business research plan/proposal
MODULE 3 (8 Hours)
Business Research Design: Exploratory, Descriptive, & Causal research
Exploratory research: Meaning, suitability, collection, hypothesis
formulation
Descriptive research: Meaning, types of descriptive studies, data collection
methods
Causal research: Meaning, various types of experimental designs, types of
errors affecting research design.
MODULE 4 (8 Hours)
Data collection: Primary and Secondary data – Sources –
advantages/disadvantages,
Data collection Methods – Observations, Survey, Interview and
Questionnaire design, Qualitative Techniques of data collection.
Measurement & Scaling Techniques: Nominal Scale, Ordinal Scale,
Interval Scale, Rating Scale, Criteria for good measurement, attitude
measurement – Likert’s Scale, Semantic Differential Scale, Thurstone-equal
appearing interval scale, MDS – Multi Dimensional Scaling.
MODULE 5 (7 Hours)
Hypothesis: Meaning, Types, characteristics, sources, Formulation of
Hypothesis, Errors in hypothesis testing, Parametric and Nonparametric test:
T-test, Z-test, F-test, U-test, Rank-Sum test, K-W test. (Theory only).
MODULE 6 (6 Hours)
Sampling: Meaning, Steps in Sampling process, Types of Sampling -
Probability and non probability Sampling Techniques, Errors in sampling.
MODULE 7 (8 Hours)
Data Analysis: Editing, Coding, Classification, Tabulation, Analysis, &
Interpretation.
Statistical Analysis of Business Research: Bivariate Analysis (Chi-square
only), Multivariate Analysis - Factor Analysis, Discriminant Analysis,
Cluster Analysis, Conjoint Analysis,
ANOVA – One-way & Two-way classification (Theory only).
MODULE 8 (5 Hours)
Research report: Oral report, Written reports, Types &
Advantages/Disadvantages of oral and written reports, Components of
written research report.
Case studies in Indian context only (4 Hours)

RECOMMENDED BOOKS:
1. Marketing Research – Naresh K Malhotra – Pearson Education
/PHI/5e/2007.
2. Business Research Methods- S.N.Murthy/U.Bhojanna- Excel
Books/2e/2007.
3. Business Research Methods–Donald R. Cooper & Pamela S
Schindler,TMH,/9e/2007
4. Marketing research: Text and cases- Rajendra Nargundkar – TMH
2/e, 2004.
5. Business Research Methods – Alan Bryman & Emma Bell,
2e/Oxford/2007.

REFERENCE BOOKS:
1. Research Methodology- C R Kothari- Vishwa Prakashan, 2002
2. Business Research Methods – William G Zikmund- Thomson,
7/e,2003
3. Research Methods – William M C Trochim-Biztantra,2/e, 2007
4. Marketing Research – A Parasuraman, Dhruv Grewal – Biztantra,
2004
5. Business Research Projects – Jimme Keizer, Piet Kempen, 2006
6. Methodology of Research in Social Sciences – O R Krishnaswami,
M Ranganatham, HPH, 2007


Reference: http://www.vtu.ac.in/


Related Articles

MBA - most coveted career in management

Here is detailed descriptions about the MBA admissions and various programs related this course. Here you will get detailed information about the specializations, difference and also how MBA career will affect your life.

Tips for Choosing a Computer Tablet Business

Tablet computer is the right choice for business people because it is easy to carry and use. Even so, there are some things to consider before buying it. Want to know? Consider the following article. In this article viewers can see seven beautiful tips for Choosing a Computer Tablet Business.

Top 10 Ways To Promote Your Business Through Twitter

On a widening horizon of e-commerce, via social networking websites has great scope. Twitter, as a microblogging site, holds a special position in the virtual world. This article explains the top ten methods to use your Twitter account as an medium for promoting your . It answers the question: What can I do to promote my business through Twitter?

Professional Courses To Become A Successful Businessman

After the publication of of various board/entrance exams, many students dream to be engineer, bank officer or doctor or judge/barrister. But why these so used boring jobs? You can change your track. You can be self-dependent with the help of , if you have self-confidence. In this article I am going to discuss some of the courses where you can get success. Check it out.

Village economy- changing the face of rural India

There are several such areas under the village economy where if attempts are made could turn into gold mine. This article lists what are such areas which can bring in revolutionary changes on rural development. This article is dedicated on the Gandhi Jayanti Special Eve.

More articles: business MBA Sea

Comments

No responses found. Be the first to comment...


  • Do not include your name, "with regards" etc in the comment. Write detailed comment, relevant to the topic.
  • No HTML formatting and links to other web sites are allowed.
  • This is a strictly moderated site. Absolutely no spam allowed.
  • Name:
    Email: