VTU-MBA Syllabus-BUSINESS RESEARCH METHODS




BUSINESS RESEARCH METHODS
Sub Code: 08MBA26 IA Marks: 50
No. of Lecture Hour/Week: 04 Exam Hours: 3 Hours
Total No. of Lecture Hours: 56 Exam Marks: 100
MODULE 1 (6 Hours)
Research – Meaning, types, criteria of good research, marketing research,
scientific approach to research in physical and management science,
limitations of applying scientific methods in business research problems,
ethical issues in business research.
MODULE 2 (4 Hours)
Business Research: An overview - Research process, problem formulation,
management problem v/s. research problem, Steps involved in preparing
business research plan/proposal
MODULE 3 (8 Hours)
Business Research Design: Exploratory, Descriptive, & Causal research
Exploratory research: Meaning, suitability, collection, hypothesis
formulation
Descriptive research: Meaning, types of descriptive studies, data collection
methods
Causal research: Meaning, various types of experimental designs, types of
errors affecting research design.
MODULE 4 (8 Hours)
Data collection: Primary and Secondary data – Sources –
advantages/disadvantages,
Data collection Methods – Observations, Survey, Interview and
Questionnaire design, Qualitative Techniques of data collection.
Measurement & Scaling Techniques: Nominal Scale, Ordinal Scale,
Interval Scale, Rating Scale, Criteria for good measurement, attitude
measurement – Likert’s Scale, Semantic Differential Scale, Thurstone-equal
appearing interval scale, MDS – Multi Dimensional Scaling.
MODULE 5 (7 Hours)
Hypothesis: Meaning, Types, characteristics, sources, Formulation of
Hypothesis, Errors in hypothesis testing, Parametric and Nonparametric test:
T-test, Z-test, F-test, U-test, Rank-Sum test, K-W test. (Theory only).
MODULE 6 (6 Hours)
Sampling: Meaning, Steps in Sampling process, Types of Sampling -
Probability and non probability Sampling Techniques, Errors in sampling.
MODULE 7 (8 Hours)
Data Analysis: Editing, Coding, Classification, Tabulation, Analysis, &
Interpretation.
Statistical Analysis of Business Research: Bivariate Analysis (Chi-square
only), Multivariate Analysis - Factor Analysis, Discriminant Analysis,
Cluster Analysis, Conjoint Analysis,
ANOVA – One-way & Two-way classification (Theory only).
MODULE 8 (5 Hours)
Research report: Oral report, Written reports, Types &
Advantages/Disadvantages of oral and written reports, Components of
written research report.
Case studies in Indian context only (4 Hours)

RECOMMENDED BOOKS:
1. Marketing Research – Naresh K Malhotra – Pearson Education
/PHI/5e/2007.
2. Business Research Methods- S.N.Murthy/U.Bhojanna- Excel
Books/2e/2007.
3. Business Research Methods–Donald R. Cooper & Pamela S
Schindler,TMH,/9e/2007
4. Marketing research: Text and cases- Rajendra Nargundkar – TMH
2/e, 2004.
5. Business Research Methods – Alan Bryman & Emma Bell,
2e/Oxford/2007.

REFERENCE BOOKS:
1. Research Methodology- C R Kothari- Vishwa Prakashan, 2002
2. Business Research Methods – William G Zikmund- Thomson,
7/e,2003
3. Research Methods – William M C Trochim-Biztantra,2/e, 2007
4. Marketing Research – A Parasuraman, Dhruv Grewal – Biztantra,
2004
5. Business Research Projects – Jimme Keizer, Piet Kempen, 2006
6. Methodology of Research in Social Sciences – O R Krishnaswami,
M Ranganatham, HPH, 2007


Reference: http://www.vtu.ac.in/


Related Articles

Acharya Institute of Management and Sciences MBA Admission 2011-2012

In this resource, we will given information about Acharya Institute of Management and Sciences master of business administration - MBA for academic year 2011-2012 and also get information about Acharya Institute of Management and Sciences mba eligibility, application form and how to apply for admission 2011

MBA - most coveted career in management

Here is detailed descriptions about the MBA admissions and various programs related this course. Here you will get detailed information about the specializations, difference and also how MBA career will affect your life.

Admission 2013 for MBA in NIT, Durgapur

The National Institute of Technology, Durgapur has issued a notification regarding admission to MBA course 2013. In this article I have given information regarding the eligibility criteria, admission procedure important dates and fee structure.

Top MBA specializations to choose

In this resource you will find information about the all time favourite MBA specilizations that students choose. You will also get to know what are the new specializations for MBA and how you can get a combined MBA degree. Read on to know more.

More articles: MBA Sea

Comments

No responses found. Be the first to comment...


  • Do not include your name, "with regards" etc in the comment. Write detailed comment, relevant to the topic.
  • No HTML formatting and links to other web sites are allowed.
  • This is a strictly moderated site. Absolutely no spam allowed.
  • Name:
    Email: