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VTU-MBA Syllabus SUPPLY CHAIN MANAGEMENT
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SUPPLY CHAIN MANAGEMENT
Sub Code: 08MBA43 IA Marks: 50
No. of Lecture Hours / Week: 04 Exam Hours: 3 Hours
Total no. of Lecture Hrs: 56 Exam Marks: 100
MODULE 1 (8 Hours)
Introduction to Supply Chain Management
Supply chain – objectives – importance – decision phases – process view –
competitive and supply chain strategies – achieving strategic fit – supply
chain drivers – obstacles – framework – facilities – inventory – transportation
– information – sourcing – pricing.
MODULE 2 (8 Hours)
Designing the supply chain network
Designing the distribution network – role of distribution – factors influencing
distribution – design options – e-business and its impact – distribution
networks in practice – network design in the supply chain – role of network –
factors affecting the network design decisions – modeling for supply chain.
MODULE 3 (5 Hours)
Designing and Planning Transportation Networks.
Role of transportation - modes and their performance - transportation
infrastructure and policies - design options and their trade-offs - Tailored
MODULE 4 (6 Hours)
Sourcing and Pricing.
Sourcing – In-house or Outsource – 3rd and 4th PLs – supplier scoring and
assessment, selection – design collaboration – procurement process –
sourcing planning and analysis.
Pricing and revenue management for multiple customers, perishable
products, seasonal demand, bulk and spot contracts.
MODULE 5 (5 Hours)
Information Technology in the supply chain
IT Framework – customer relationship management – internal supply chain
management – supplier relationship management –transaction management –
future of IT.
MODULE 6 (6 Hours)
Coordination in a Supply Chain
Lack of supply chain coordination and the Bullwhip effect – obstacle to
coordination – managerial levers – building partnerships and trust –
continuous replenishment and vendor-managed inventories – collaborative
planning, forecasting and replenishment.
MODULE 7 (7 Hours)
Dimensions of Logistics
Introduction: A macro and micro dimension – logistics interfaces with other
areas – approach to analyzing logistics systems – logistics and systems
analysis – techniques of logistics system analysis – factors affecting the cost
and importance of logistics.
MODULE 8 (7 Hours)
Demand Management and Customer Service
Outbound to customer logistics systems – Demand Management –
Traditional Forecasting – CPFRP – customer service – expected cost of
stockouts – channels of distribution.
Cases in SCM (4 Hours)
1. Sunil Chopra and Peter Meindl, Supply Chain Management –
Strategy, Planning and Operation, Pearson/PHI, 3rd Edition, 2007.
2. Coyle, Bardi, Longley, The management of Business Logistics – A
supply Chain Perspective, Thomson Press, 2006.
3. Supply Chain Management by Janat Shah Pearson Publication 2008.
1. Donald J Bowersox, Dand J Closs, M Bixby Coluper, Supply Chain
Logistics Management, TMH, Second Edition, 2008.
2. Wisner, Keong Leong and Keah-Choon Tan, Principles of Supply
Chain Management A Balanced Approach, Thomson Press, 2005.
3. David Simchi-Levi et al, Designing and Managing the Supply Chain
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