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Subject Code: 511211 C – Elective III
Management of Service Sector
Teaching Schedule: Examination Scheme:
[Hours / week] [Maximum Marks]
Lectures: 3 Paper: 100
Credits: 3
Transport
Rail, Road, Sea and Air transport - features, advantages and limitations ?Importance of transport in
Business
Warehousing
?Meaning and need for warehousing, ?Types of warehouses, Characteristics of an ideal warehouse,
?Functions of warehousing, ?Advantages of warehousing
Communication
Meaning and importance, ?Types of Communication, ?Postal Services - Nature of Postal Services, ?Services
provided by Post Office, ?Importance of Post Services
Banking and Insurance
Promissory Note, Cheque, Insurance -Business risks, Concept and importance of Insurance, Types of
Insurance – Life, -General - Fire, Marine and other types, ?Principles of Insurance
Healthcare in India
Strategies for globalization, Marketing of Integrated health care unit. Marketing of hospital services, Total
quality management in hospitals. Ethics and values, Biomedical waste management, Marketing Practices
in corporate hospitals and appraisal. Prospects of herbal formulation and export potential
Selling and Distribution
Purchase and Sale - ?Concept of purchasing and selling ?Types: Cash, Credit, Hire Purchase System and
Installment Payment System, ?Documents used in the process of purchase and sale; Channels of
Distribution - ?Concept of channels of distribution, ?Direct and indirect channels of distribution, ?Role of
wholesalers and retailers in the process of distribution, ?Types of retail trade- small scale and large scale
Large-scale Retail Trade
Forms of large scale retail trade - Departmental Store, Super Bazaar, Multiple shops Non-store retailing-
Mail order business, Tele-shopping, Automated vending machine, selling through Internet
Personal Selling
Meaning and Importance, ?Qualities of a successful salesman
Advertising
Meaning and importance, ?Media of advertising
Sales Promotion
Meaning and Importance, Tools of sales promotion
28
Entrepreneurship
Concept and Importance, ?Qualities of a successful Entrepreneur, ?Functions of an Entrepreneur, ?How to
start a small Business Enterprise
References:
1. Robert G. Cooper, Scott J. Edgett, Product Development for the Service Sector: Lessons from
Market Leaders, Published 1999, Perseus Books, ISBN 0738201057
2. Mike Asher, Managing Quality in the Service Sector, 1996, ISBN 0749419547
3. Service Sector in Indian Economy edited by Talluru Sreenivas, New Delhi, Discovery Pub., 2006,
ISBN 81-8356-050-4.
4. Jan Owen Jansson, The Economics of Services. Development and Policy Edward Elgar
Publishing (2006), ISBN: 9781845423971
5. Dieter Spath Editor, Advances in Services Innovations, Springer (2006), ISBN:
9783540298588
6. Peter W. Daniels Tom Hutton Kong Chong Ho, Service Industries and Asia Pacific Cities. New
Development Trajectories, Taylor & Francis Group (2005), ISBN:
For more details, visit http://www.unipune.ernet.in/stud_info/Syllabi/Syllabus_2008.html
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