Syllabus of University of Pune MMM Semester I-BUSINESS COMMUNICATION

(107)BUSINESS COMMUNICATION

1. Introduction to Communication
i. Meaning and Importance of Communication.
ii. Forms of Communication: Upward, downward and interactive communication
in organizations, Communication networks i.e. formal or Grapevine/informal
communication, interpersonal communication.
iii. Types of Communication: Verbal communication (written and oral) and nonverbal
communication (kinesis or body language and paralanguage).
iv. Barriers in Communication.
2. Communication Skills
i. Oral Presentation.
ii. Written Presentation.
iii. Use of Charts, Graphs etc.
iv. Interview techniques.
v. Effective listening skills.
3. Written Communications in Business Organisations
i. Layout of a Business letter and different types of letters and letter writing
ii. Different parts of a Report and Report Writing.
iii. Writing e-mails and memos.
iv. Proposals.
4. Business Meetings.
i. Types of Meetings.
ii. Essential requirements of a meeting.
iii. Writing notices for a meeting.
iv. Minutes of a meeting.
5. Modern method of Communication
i. Internet.
ii. Audio and visual aids.
iii. Teleconferencing.
6. Business Etiquettes
i. Initiating Interactions
ii. Dressing for Work
iii. Enhancing Communication Using Non-verbal Cues
iv. Business Conversation
v. Managing Appointments
vi. Negotiating with Customers
vii. Entertaining Customers

Books Recommended
1. Business Correspondence and Report Writing - R.C.Sharma
2. Business Communication - M.Balasubramanyam
3. Essentials of Business Communication - R.Pal and Kolahalli
4. Business Communication and Report Writing - Sharma, Mohan
5. Lesikar's Basic Business Communication - Lesikar
6. Business Communication – by Urmila Rai & S.M. Rai

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