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Syllabus of University of Pune MMM Semester II-RELATIONSHIP MARKETING
(206 )RELATIONSHIP MARKETING
1. Conceptual foundation of Relationship Marketing, evolution of relationship
marketing, its significance in Indian context
2. Relationship marketing of Services Vs. Relationship marketing in Consumer
3. Buyer seller relationships.
4. Relationship marketing in Mass markets, relationship marketing and marketing
5. Relationship marketing and distribution channels.
6. Role of Information Technology in building, maintaining and enhancing
7. Customer profitability design and analysis
Books for reference:
1. Handbook of Relationship Marketing-Jagdish Sheth,Atul Parvatiyar
2. Leading Through Relationship Marketing-Richard Batterley
3. Relationship Marketing-S.Shajahan
4. Customer relationship Management - Jagdish Seth,Atul Parvatiyar,G Shainesh
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Syllabus of University of Pune MMM Semester II-MARKET RESEARCH
Syllabus of University of Pune MMM Semester II-INDIAN ECONOMIC ENVIRONMENT
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Syllabus of University of Pune MMM Semester II-DISTRIBUTION MANAGEMENT AND LOGISTICS
Syllabus of University of Pune MMM Semester II-SALES MANAGEMENT & PERSONAL SELLING
Syllabus of University of Pune MMM Semester II-RETAIL MARKETING
Syllabus of University of Pune MMM Semester II-SERVICES MARKETING
Syllabus of University of Pune MMM Semester I-FUNDAMENTALS OF INFORMATION TECHNOLOGY
Syllabus of University of Pune MMM Semester I-BUSINESS COMMUNICATION
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