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Syllabus of University of Pune MMM Semester III-FINANCIAL SERVICES MARKETING
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( 303 ) FINANCIAL SERVICES MARKETING
1. Management of financial services, understanding the financial products
2. Overview of various financial services in India
3. Insurance-Meaning, advantages ,various types of insurance, Financial planning
process, Risk management –Strategy to cover risk ,introduction to IRDA,
4. Mutual funds-Meaning, history and current market scenario –Indian and global,
Types of mutual funds, Debt funds and types of Debt schemes, Types of equity
funds/Growth funds, concept of hybrid funds, Mutual funds Vs. Other
investments, Fund Structure, Introduction to the role and responsibility of Asset
management company, Registrars, custodian, sales distribution channels.
5. Retail bank products-Meaning of banking business, introduction to Various bank
products Selling bank products ,concept of cross selling ,Impact of technology on
bank marketing.
6. Introduction to housing finance, Venture Capital Funds ,Merchant banking,
Credit cards.
Books for Reference:
1. Marketing Financial services-Mary Ann Pezzullo
2. Marketing of Financial services:V.A.Avdhani
3. Financial services-MY Khan-(TaTa)
For more details, visit http://www.unipune.ernet.in/stud_info/Syllabi/Syllabus_2008.html
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