Syllabus of University of Pune PGDIEM Semester I-MANAGERIAL ECONOMICS

101 MANAGERIAL ECONOMICS
(1) Nature & Scope of Managerial Economics Micro Economics & Macro Economics &
its link with Managerial Economics & its applications (4)
(2) Demand Analysis – Individual & Market Demand, Elasticity of Demand, Use of
Elasticity of Demand in Managerial Decision – Making, Methods of Demand
forecasting. (3)
(3) Production & cost Estimation – Production Function Cost Theory & Estimation, Short
& Long Run Cost Curves, Cost – Volume Profit Analysis. (3)
(4) Pricing & Pricing Decisions – Market Structure & Price behavior, Perfect Competition,
Monopoly, Monopolistic Competition, Oligopoly & Market Concentration, Oligopoly
models, Non Price Competitions, Entry Barriers, Game Theory, Price Discrimination &
Dumping, Transfer Pricing (8)
(5) Investment, Financing & Long term investment decision, Risk analysis, Risk and
uncertainty in Managerial Decision Making, Utility Theory & Risk Aversion (5)
(6) Macro Economics & Business: Business cycle & Business Policies, Theories of Business
cycle. Monetary & non-Monetary Policies (5)
Indian Financial System, Role of RBI & Credit Control Methods: This get covered under
monetary policies}

BOOKS RECOMMENDED
1. Managerial Economics – D. Salvatore
2. Managerial Economics – Mote Paul Gupta
3. A study of Managerial Economics – D. Gopalkrishnan
4. Managerial Economics – Gupta G. S.
5. Managerial Economics – D. M. Mithani
6. Modern Micro Economics _ A. Koutyiannis
7. Principles of Managerial Economics - Davis, J.R. and Chand, Simon

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