BHARATHIAR UNIVERSITY SYLLABUS OF M.PHIL/PH.D IN COMMERCE

PAPER III :

HUMAN RESOURCE MANAGEMENT

UNIT I
Human Resource Management – Meaning –Definition –Importance- Historical perspective of the
personnel function – Scope of Human Resource Development – Functions – Manpower planning –
Executive resources planning- New Trends in HRD. HRD Education – corporate application- Evaluation HR
Management

UNIT II
Human Resource Planning – Steps in the Human Resource Planning Process- Selection- Recruitment –
Training and its types- Principles of Training- Organisation Development- Performance appraisal-
Promotion.

UNIT III
Role of psychology in HRD and Management – Industrial psychology- Human Relations, Employees
morale- Measures to improve morale- Job Satisfaction –Motivation – Theories – Leadership –Theories –
Group Dynamics.

UNIT IV
Individual and Personality – Characteristics and Traits of Personality- Personality Development –
Theories of Personality - Learning Importance and Types of Learning. Trade Unions and worker
Satisfaction in Management.

UNIT V
Introduction and Significance of Customer Relationship Management- Strategies for Building
Relationship – Effective Customer Communication System – Developing Customer Satisfaction Index –
Building Customer Relationship Management.

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BHARATHIAR UNIVERSITY SYLLABUS OF M.PHIL/PH.D IN COMMERCE

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