BHARATHIAR UNIVERSITY : SYLLABUS OF M.Phil. / Ph.D.

PAPER II

RESEARCH METHODOLOGY AND TRENDS IN
JOURNALISM AND COMMUNICATION

UNIT I
Components of Research : Concepts, Constructs, Variables, Hypothesis – problems of Causation : Linear and Circular – Analytical Framework – Scope and Limitations of Research. Approaches in Communication Research : Quantitative and Qualitative Research – Theory and Concepts Action Research Interview ; types Content Analysis, Survey, Descriptive, Analytical, Experimental and Case Study. Data Analysis – Levels of Measurement – Measures of Central Tendency – Concepts, Validity and Reliability –Statistical tools – Report Writing and Presentation of Findings.

UNIT II
Areas of Research – Communication and Society – Process and Product Aspects – Media problems and Issues – Mass media and Traditional media – Research problems in Information and Communication society : Telecommunication – Convergence of technologies – Media ownership and Regulation aspects.

UNIT III
Nature of Theory –Four eras of Media Theory – Mass Society and Mass Culture –Gemeinschaft – Gesellschaft. Normative Theories – Aristotle, Shannon and Weaver,Lazarsfeld, Lasswell, Berlo ; Theories in Learning – Perception, Perusasion, Attitude and Public Opinion – Propaganda – Mathematical Theory of C – Functional analysis approach.

UNIT IV
Effects of Mass Communication – Bullet Theory ; Limited, Moderate, Powerful Effects Model, Information Processing and flow, Uses and Gratifications, Agenda Setting, Cultural Norms Theory, Critical theory ; Media Effects – Learning – Change –Socializing – Cultural Violence and Cultivation aspects – Catharsis – Audience theories : Source to perspective.

UNIT V
Diffusion Theories – Phenomenistic Theory - diffusion of innovation model; Systems models; Critical evaluation of Schramm, Westley and McClean, Gerbner, Jacobson –Dominant Paradigm, - The paradigm shift.

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BHARATHIAR UNIVERSITY : SYLLABUS OF M.Phil. / Ph.D. – JOURNALISM AND COMMUNICATION

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