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MBA - Semester I -Business Communication & Soft Skills
Posted Date: 14 Dec 2007 Resource Type: Articles/Knowledge Sharing Category: Syllabus
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Posted By: Sri Member Level: Gold Rating: Points: 1
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The course has both laboratory and class work content and the marks are divided as follows: Theory 50 marks Practicals 50 marks Objectives: The purpose of this Course is to develop the students’ competence in communication at an advanced level. Assuming that the students are fairly proficient in the basic communication skills of listening, speaking , reading and writing in English the course aims to train them in communicating efficiently in the workplace and professional contexts. 1. Features of Indian English – Correction of sentences – structures – Tenses – ambiguity – Idiomatic distortions. 2. Informal conversation Vs Formal expression Verbal and non – Verbal communication, barriers to effective communication – kinesics 3. Types of Communication – Oral, aural, Writing and reading – Word Power – Vocabulary – Jargon – rate of speech, pitch, tone – Clarity of voice 4. Management presentations – types of presentation – video conferencing – participation in meetings – chairing sessions. 5. Formal and informal interviews- ambience and polemics – interviewing in different settings and for different purposes e.g. eliciting and giving information, recruiting, performance appraisal. 6. Written communication – differences between spoken and written communication – features of effective writing such as clarity brevity, appropriate tone clarity, balance etc. – GMAT . TOEFL models 7. Letter writing – business letters – pro-forma culture – format – style – effectiveness, promptness – Analysis of sample letters collected from industry – email, fax. 8. Business and Technical report writing ,- types of reports – progress reports, routine reports – Annual reports – format – Analysis of sample reports from industry – Synopsis and thesis writing
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