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Bangalore University
Department of Communication
Syllabus for Journalism( Semester Scheme)
SEMESTER VI
PAPER-6.8
INTRODUCTION TO ADVERTISING AND PUBLIC RELATIONS.
MAX MARRKS 100 (Theory 90+ Internal Assessment
10) HOURS PER WEEK -4
UNIT I
Advertising- Meaning, Nature, Scope. Types of Advertisements. Role of Advertising in Society.
Advertisements and Ethics.
UNIT II
Advertising Agencies. Functions of Advertising Agencies. Copy writing, Slogan writing, Visualisation.
UNIT III
Nature and Scope of Public Relations. Qualifications and responsibilities of a Public Relations Officer. Difference between Publicity, Public Opinion, Propaganda and Public Relations.
UNIT IV
House Journals, Corporate Communication. Professional Organizations in Public Relations.
BOOKS FOR REFERNCE:
1. KEVAL J KUMAR Advertising in India.
2. SANDAGE AND OTHERS Advertising -Theory and Practice.
3. SETHIA & CHUNAWALA Advertising- Principles and Practice.
4. OTTO KLEPPNER Advertising Procedure.
5. CUTLIP & CENTER Effective Public Relations.
6. RA VINDRAN Handbook of Public Relations.
7. AHUJA & CHANDRA Public Relations.
8.SAM BLACK Practical Public Relations,
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