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Dr. M.G.R. University - M.Tech(CSE) - MMG632 - ENGINEERING MANAGEMENT
Posted Date: 17 Dec 2007 Resource Type: Articles/Knowledge Sharing Category: Syllabus
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Posted By: Jagadeesan. D Member Level: Silver
Rating:  Points: 1
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MMG632 ENGINEERING MANAGEMENT 3 0 0 3
1. Operating Management: 9 0 0
Operations Management-Definition and concepts-Quality circles-Suggestion scheme for Quality
improvement-Total Quality Management Concept-ISO Quality Certifications and types-Quality assurance-
Quality Audit-JIT, Six Sigma Concept, Quality function deployment.
2. Marketing: 9 0 0
Basic Concepts of Marketing-Marketing mix-new product development (Concepts & cases).Relationship
marketing, supply chain management. Product life cycle-concepts of service marketing, global marketing
concepts.
3. Finance: 9 0 0
Basic concepts of finance-Project finance-Long term finance-Short term finance-working capital
management-International finance-GDR-Financial forecasting-Leverage-(operating, Financial & Combined
Leverages)
4. Managerial Effectiveness & Leadership: 9 0 0
Measuring Managerial Effectiveness-Organizational Climate-Leadership Styles-Group Influences-Team
building-Organizational and Managerial Efforts-Self Development-Negotiation Skills-Development of the
Competitive Spirit-Knowledge Management –Fostering Creativity.(Case Study)
5. Entrepreneurship Development 9 0 0
Entrepreneurship concept- Entrepreneurship as a career- Entrepreneurship-personality Characteristics of
Successful. Entrepreneurship-Knowledge and Skills Required for an Entrepreneurship. Business
Environment-Central and State Government Industrial Policies and Regulations-Business Plan Preparations.
Matching Entrepreneurship with the Project-Feasibility Report Preparation and Evaluation.(Case Study)
Reference Books:
1.R.Pannerselvam,”Production and operation Management”, Prentice Hall of India,2002.
2.Reddin W.J.Effective Management,Tata McGraw Hill Company, New Delhi,1998.
3.S.S.Khanka,Entrepreneurial Development,S.Chand and Company Limited, New Delhi,2001.
4.Gaither,”Production and Operations Management”, Thomson Asia (P)Ltd., Bombay, Ninth
Edition,2002.
5.Chase,Aquilano & Jacob “Production and Operations Management”, Tata McGraw Hill, 8th
Edition,1999.
6.Principles of Marketing :Philip Kotler,Tata McGraw Hill,8th edition ,2004.
7.Chakraborthy,Managerial effectiveness and Quality of Work life: Indian Insights, Tata McGraw
Hill,2000.
8.Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi,2001.
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Responses
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| Author: India 17 Dec 2007 | Member Level: Diamond Points : 1 | Nice postings of Examination Syllabus. Keep it up friend. Please post related to the subject, the old papers as well as any information available related to above subject of examination concerned . Write the text books as well reference books that you know and suggest journals of any topic for the above subject and the information available on the net. And the study material useful for the preparation .Write the class notes that available on any topic if you are having any details of that subject. Suggest the students how to prepare for the subject and the topic wise your valuable suggestions, because mode of exam is something tough to get good score . so I request you as friend, help all the friends those appearing for the exams with your valuable suggestions and guide lines for external, U.P.S.C and related exams, also please post
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