How things work
CPM, CPC and CPA or PPM, PPC, and PPA for publisher and advertisers????
Posted Date: 03-Jan-2009
How things work
CPM, CPC and CPA or PPM, PPC, and PPA ????
CPM (PPM): cost per thousand (Pay Per Thousand) impression for advertisement . here, no action required from visitors.
Adbrite, tribal fusion
Advantage of CPM (PPM) for publisher:
1)Publisher will earn for every thousand impression.
4)No need to worry about CTR (Click Through Rate).
Advantage of CPM (PPM) for advertisers:
1)These cost least for advertisers.
2)Least risk involve.
Disadvantage of CPM (PPM) for publisher:
1)High traffic is essential to earn good amount.
3)No pay for clicks.
Disadvantage of CPM (PPM) for advertisers:
3)Difficult to control.
CPC (PPC): cost per click (pay per click) it pays when visitors click on ads.it pays more than CPM(PPM) program.
Google ADSENSE , YPN, KONTERA,BIDVERTISER etc
Advantage of CPC (PPC) for publisher:
1)Normally paid more than CPM(PPM) program.
2)Can block url.
Advantage of CPC (PPC) for advertisers:
1)They get visitors without click.
2)Better than above.
Disadvantage of CPC (PPC) for publisher:
1)CTR is important factor.
2)Payout is impossible to determine.
3)Ads not available for certain niche.
4)Account risk in case of fraud clicks.
Disadvantage of CPC (PPC) for advertisers:
1)Can be blocked.
CPA (PPA): cost per action (pay per action). This requires visitors action for any payout like adsense referral, YPN referral or other in which you need to fill form and register. highest paying program.
Advantage of CPA (PPA) for publisher:
1)Probably higher payout than above two program.
Advantage of CPA (PPA) for advertisers:
1)Least risk .
2)Visitor see ads without clicking.
3)Accurate control on sale or referrals.
Disadvantage of CPA (PPA) for publisher:
1)Click will not pay.
3)If conversion is not good than it is free for advertiser.
Disadvantage of CPA (PPA) for advertisers:
2)Pay only for conversion
3)Fake filling etc
CPM is best for publisher but CPA is best for advertisers.
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