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JNTU 2007-08 III Year II Sem B.Tech. IT - E-Commerce
Posted Date: 24 Dec 2007 Resource Type: Articles/Knowledge Sharing Category: Syllabus
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Posted By: India Member Level: Diamond
Rating:  Points: 1
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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY
HYDERABAD
III Year B.Tech. IT II-Sem T P C
4+1* 0 4
E – COMMERCE
UNIT - I
Electronic Commerce-Frame work, anatomy of E-Commerce applications, E-Commerce Consumer applications, E-Commerce organization applications.
UNIT - II
Consumer Oriented Electronic commerce - Mercantile Process models.
UNIT - III
Electronic payment systems - Digital Token-Based, Smart Cards, Credit Cards, Risks in Electronic Payment systems.
UNIT-IV
Inter Organizational Commerce - EDI, EDI Implementation, Value added networks.
UNIT - V
Intra Organizational Commerce - work Flow, Automation Customization and internal Commerce, Supply chain Management.
UNIT - VI
Corporate Digital Library - Document Library, digital Document types, corporate Data Warehouses. Advertising and Marketing - Information based marketing, Advertising on Internet, on-line marketing process, market research.
UNIT - VII
Consumer Search and Resource Discovery - Information search and Retrieval, Commerce Catalogues, Information Filtering.
UNIT - VIII
Multimedia - key multimedia concepts, Digital Video and electronic Commerce, Desktop video processings, Desktop video conferencing.
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Responses
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| Author: India 24 Dec 2007 | Member Level: Diamond Points : 5 | TEXT BOOK :
1. Frontiers of electronic commerce – Kalakata, Whinston, Pearson.
REFERENCES :
1. E-Commerce fundamentals and applications Hendry Chan, Raymond Lee, Tharam Dillon, Ellizabeth Chang, John Wiley.
2. E-Commerce, S.Jaiswal – Galgotia.
3. E-Commerce, Efrain Turbon, Jae Lee, David King, H.Michael Chang.
4. Electronic Commerce – Gary P.Schneider – Thomson.
5. E-Commerce – Business, Technology, Society, Kenneth C.Taudon, Carol Guyerico Traver.
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